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At a Glance
Market Segments
Small-Business (66.4% of reviews)
Small-Business (70.0% of reviews)
Entry-Level Pricing
$79.00 Per Month
5¢
CTM (formerly CallTrackingMetrics)
Star Rating
(759)4.5 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansCallFire
Star Rating
(84)4.4 out of 5
Market Segments
Small-Business (70.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
5¢
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallTrackingMetrics excels in customization, allowing users to tailor the software to fit their specific business needs. This flexibility is highlighted by users who appreciate the seamless API integrations, particularly with platforms like Google Ads, enhancing their overall experience.
- Users say that CallFire offers a straightforward setup process, making it easy to initiate calls quickly. Recent feedback emphasizes the rapid deployment and user-friendly interface, which helps teams connect with customers efficiently and keep them informed about updates.
- Reviewers mention that CallTrackingMetrics has a slight edge in overall support quality, with users noting that the platform serves as a reliable cornerstone for their attribution mechanics. This reliability is crucial for businesses that depend on accurate tracking and reporting.
- According to verified reviews, both products perform well in ease of use, but CallFire stands out for its intuitive tracking capabilities. Users appreciate being able to monitor their progress and integrate the tool with other applications, enhancing their operational efficiency.
- G2 reviewers highlight that while CallFire has a strong performance in multi-channel call attribution, CallTrackingMetrics provides a more comprehensive solution for businesses needing advanced reporting features. Users have found CallTrackingMetrics to be adaptable, meeting a variety of needs effectively.
- Users express that CallFire's pricing model is significantly more accessible for small businesses, with a low entry-level cost. However, CallTrackingMetrics justifies its higher price point with robust features and better integration capabilities, making it a worthwhile investment for companies looking for a more extensive solution.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
CallFire
PAY AS YOU GO
5¢
5¢ minutes/texts
- Optional Monthly Rentals
- $3.00 phone numbers
- $25 keywords
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
CallFire
No trial information availableRatings
Meets Requirements
9.1
630
9.0
71
Ease of Use
8.6
636
8.6
72
Ease of Setup
8.4
533
8.7
46
Ease of Admin
8.6
530
9.1
46
Quality of Support
9.0
585
8.9
62
Has the product been a good partner in doing business?
9.2
525
9.3
45
Product Direction (% positive)
9.1
630
7.8
68
Features by Category
Dialing Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Not enough data
Agent Performance Management
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
8.7
40
Not enough data
Generative AI
6.8
11
Not enough data
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
9
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
8.3
12
Not enough data
7.8
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
6.0
7
|
Verified
Platform
Not enough data
8.3
6
|
Verified
Not enough data
8.1
8
Not enough data
8.1
6
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
9.0
32
9.1
249
9.1
16
8.8
180
8.9
15
Tracking
8.9
268
9.4
18
9.0
228
9.3
12
8.9
230
9.7
10
Analytics
9.0
296
8.9
29
9.3
299
9.3
32
8.7
270
8.5
16
8.4
102
Not enough data
Call Routing
8.9
169
8.9
19
8.9
150
9.0
21
8.6
137
9.4
11
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
149
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and CallFire are categorized as Inbound Call Tracking
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CallFire
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Hospital & Health Care
3.8%
Consumer Services
3.8%
Other
43.8%
Marketing and Advertising
16.3%
Non-Profit Organization Management
8.8%
Real Estate
7.5%
Education Management
6.3%
Insurance
5.0%
Other
56.3%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
CallFire has no discussions with answers
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