Compare Call Tracker and Invoca 
At a Glance
Market Segments
Small-Business (90.5% of reviews)
Small-Business (38.7% of reviews)
Entry-Level Pricing
$37 Month
No pricing available
Call Tracker
Star Rating
(21)4.7 out of 5
Market Segments
Small-Business (90.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$37 Month
Browse all 3 pricing plansInvoca
Star Rating
(966)4.5 out of 5
Market Segments
Small-Business (38.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Invoca excels in providing call attribution and conversation intelligence, which allows marketing and sales teams to gain real visibility into call interactions. Users appreciate how it helps optimize marketing spending by tracking calls from various channels.
- Users say Call Tracker shines in its advanced call routing options and IVR system, making it a valuable tool for teams looking to enhance customer service and accurately assess marketing campaign effectiveness. Reviewers highlight its ability to integrate with other CRM systems as a significant advantage.
- According to verified reviews, Invoca has a higher overall satisfaction score, indicating that users find it to be a more reliable partner in their business operations. Many users have noted the insights gained from call data significantly improve their understanding of customer journeys.
- Reviewers mention that while Call Tracker has a slightly higher star rating, its limited number of reviews suggests that user experiences may not be as widely representative. In contrast, Invoca's larger review base provides a more comprehensive view of its performance.
- Users highlight that Invoca's ease of use is a strong point, although it faces some challenges in setup compared to Call Tracker. Many users appreciate the intuitive onboarding process that helps them get started quickly with Invoca.
- G2 reviewers note that while Call Tracker offers strong features for small businesses, Invoca's broader capabilities in call data analysis and reporting make it a more robust choice for companies looking to leverage detailed insights for strategic decision-making.
Pricing
Entry-Level Pricing
Call Tracker
Starter
$37
Month
Includes 10 Numbers & 500 Minutes.
Connect your marketing campaigns to your inbound phone calls.
- Call Tracking
Invoca
No pricing availableFree Trial
Call Tracker
Free Trial is available
Invoca
Free Trial is available
Ratings
Meets Requirements
9.7
18
8.8
819
Ease of Use
9.6
18
8.4
819
Ease of Setup
8.8
7
8.0
554
Ease of Admin
8.6
7
8.3
536
Quality of Support
9.6
16
9.1
806
Has the product been a good partner in doing business?
8.8
7
9.2
540
Product Direction (% positive)
9.3
17
8.8
805
Features by Category
Call Analytics
Not enough data
9.0
95
Not enough data
8.5
79
Not enough data
8.6
90
Not enough data
8.3
76
Artificial Intelligence - Conversation Intelligence
Not enough data
8.4
71
Not enough data
8.0
80
Not enough data
Not enough data
Generative AI
Not enough data
8.2
22
Agentic AI - Conversation Intelligence
Not enough data
6.8
12
Not enough data
6.5
12
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
7.1
11
Not enough data
6.8
11
Not enough data
7.6
12
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality Assurance
Not enough data
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Engagement
Not enough data
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Performance
Not enough data
8.9
42
Not enough data
9.1
41
Generative AI
Not enough data
8.2
18
Not enough data
8.6
18
Attribution Modeling
Not enough data
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.2
35
Agentic AI - Attribution
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Marketing
Not enough data
8.9
25
Not enough data
9.2
27
Not enough data
9.1
35
Not enough data
9.0
37
Reporting
Not enough data
8.8
39
Not enough data
8.3
36
Not enough data
8.2
38
Generative AI
Not enough data
8.5
8
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.6
13
8.8
302
9.6
12
9.2
329
9.7
11
8.5
200
Tracking
9.6
13
8.7
310
9.6
13
8.9
319
9.7
11
8.7
282
Analytics
9.5
14
9.0
338
9.9
12
9.2
315
9.6
13
8.6
317
9.4
12
8.7
161
Call Routing
9.7
11
8.7
253
9.4
12
8.7
195
9.4
12
8.3
163
Administration
9.5
11
8.5
139
9.4
12
9.1
165
9.6
12
9.2
191
Agentic AI - Inbound Call Tracking
Not enough data
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Marketing Operations
Not enough data
8.4
50
Not enough data
9.1
57
Not enough data
8.8
51
Not enough data
9.1
58
Not enough data
8.1
47
Not enough data
7.8
45
Campaign Activity
Not enough data
8.8
59
Not enough data
8.7
64
Not enough data
8.4
52
Not enough data
8.7
56
Not enough data
8.8
51
Not enough data
7.9
49
Agentic AI - Marketing Analytics
Not enough data
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Categories
Categories
Shared Categories
Call Tracker and Invoca are categorized as Inbound Call Tracking
Unique Categories
Call Tracker is categorized as SMS Marketing
Invoca is categorized as Conversation Intelligence, Marketing Analytics, Attribution, Speech Analytics, and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
Call Tracker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.6%
Internet
9.5%
Information Technology and Services
9.5%
Research
4.8%
Health, Wellness and Fitness
4.8%
Other
23.8%
Marketing and Advertising
27.0%
Hospital & Health Care
9.0%
Financial Services
5.6%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Discussions
Call Tracker has no discussions with answers
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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