# CAKE vs Voluum Comparison | | CAKE | Voluum | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | | **Total Reviews** | 60 | 149 | | **Largest Market Segment** | Small-Business (70.0% of reviews) | Small-Business (82.9% of reviews) | | **Entry Level Price** | Contact CAKE | $349.00 1 NA Per Month | --- ## Top Pros & Cons ### CAKE Pros: - Customization (5 reviews) - Ease of Use (5 reviews) Cons: - Complex Reporting (4 reviews) - Inadequate Reporting (4 reviews) ### Voluum Pros: - Customer Support (33 reviews) - Helpful (20 reviews) Cons: - Difficult Learning (13 reviews) - Expensive (9 reviews) --- ## Ratings Comparison | Rating | CAKE | Voluum | |---|---|---| | **Meets Requirements** | 8.5 (44 reviews) | 8.8 (87 reviews) | | **Ease of Use** | 8.4 (45 reviews) | 8.4 (89 reviews) | | **Ease of Setup** | 8.3 (29 reviews) | 7.9 (51 reviews) | | **Ease of Admin** | 8.2 (27 reviews) | 9.1 (48 reviews) | | **Quality of Support** | 9.7 (41 reviews) | 9.0 (87 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (28 reviews) | 9.2 (48 reviews) | | **Product Direction (% positive)** | 8.6 (42 reviews) | 8.4 (75 reviews) | --- ## Pricing ### CAKE #### Entry-Level Pricing Plan: Affiliate Marketing Software Price: Contact CAKE Description: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. [Browse all 3 editions](https://www.g2.com/products/cake/pricing) #### Free Trial No ### Voluum #### Entry-Level Pricing Plan: Scale Price: $349.00 1 NA Per Month Description: 1-hour onboarding call + chat support 12 Months of Data Retention5 Custom Domains & 1 Dedicated Domain Up to 6,000,000 events Key Features: - Auto-rules & API Integrations (free up to 1k ad spend) Traffic Distribution AI Rule-based Traffic Distribution 1 Big Data Reports Anti-Fraud Kit Traffic LogDownload raw data to get the most detailed information about every single visit. [Browse all 2 editions](https://www.g2.com/products/voluum/pricing) #### Free Trial No --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **CAKE** | 8.9/10 | 9 | | **Voluum** | N/A | N/A | #### Metrics | Feature | CAKE | Voluum | |---|---|---| | **Sessions - Digital Analytics** | Feature Not Available | Not enough data | | **Engagement** | Feature Not Available | Not enough data | | **Entry and Exit Pages** | Feature Not Available | Not enough data | | **Standard Event Tracking** | Feature Not Available | Not enough data | | **Custom Event Tracking** | 9.4 (6 reviews) | Not enough data | | **Retention** | Feature Not Available | Not enough data | | **Return** | Feature Not Available | Not enough data | | **Conversions** | 9.8 (7 reviews) | Not enough data | | **Funnels** | Feature Not Available | Not enough data | #### Reporting | Feature | CAKE | Voluum | |---|---|---| | **Real-Time Reporting** | 9.0 (7 reviews) | Not enough data | | **Trending** | Not enough data | Not enough data | | **Retroactive Reporting** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Mobile Reporting** | 6.9 (6 reviews) | Not enough data | | **Unification Across Devices** | Feature Not Available | Not enough data | | **Custom Reports and Dashboards** | 9.2 (6 reviews) | Not enough data | #### Other | Feature | CAKE | Voluum | |---|---|---| | **User Data** | 8.6 (6 reviews) | Not enough data | | **Site Search Reporting** | Feature Not Available | Not enough data | | **Load Time Monitoring** | Feature Not Available | Not enough data | | **Campaign Tracking** | 9.3 (7 reviews) | Not enough data | | **E-Commerce** | Not enough data | Not enough data | | **Promotional Messages** | Feature Not Available | Not enough data | | **Administration Alerts** | 8.1 (7 reviews) | Not enough data | #### Agentic AI - Digital Analytics | Feature | CAKE | Voluum | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | CAKE | Voluum | |---|---|---| | **API / Integrations** | 8.3 (9 reviews) | Not enough data | | **QA Testing** | 8.8 (8 reviews) | Not enough data | | **Performance and Reliability** | 9.3 (9 reviews) | Not enough data | | **User, Role, and Access Management** | 10.0 (8 reviews) | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **CAKE** | N/A | N/A | | **Voluum** | N/A | N/A | #### Analytics | Feature | CAKE | Voluum | |---|---|---| | **Reports** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Web Analytics** | Feature Not Available | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | | **Customer Demographics** | Feature Not Available | Not enough data | | **Predictive Analytics** | Feature Not Available | Not enough data | #### Administration | Feature | CAKE | Voluum | |---|---|---| | **Data Storage** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Generative AI | Feature | CAKE | Voluum | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | CAKE | Voluum | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Affiliate Marketing | Product | Score | Reviews | |---|---|---| | **CAKE** | 9.0/10 | 19 | | **Voluum** | N/A | N/A | #### Link Options | Feature | CAKE | Voluum | |---|---|---| | **Custom Links** | 9.3 (15 reviews) | Not enough data | | **Referral Link Generator** | 8.6 (15 reviews) | Not enough data | | **Smart Link** | 8.7 (9 reviews) | Not enough data | #### Agentic AI - Affiliate Marketing | Feature | CAKE | Voluum | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Tracking Options | Feature | CAKE | Voluum | |---|---|---| | **Email Updates** | 9.1 (11 reviews) | Not enough data | | **Affiliate Tracking** | 9.7 (15 reviews) | Not enough data | | **Cookieless Tracking** | 8.8 (16 reviews) | Not enough data | #### Affiliate Management | Feature | CAKE | Voluum | |---|---|---| | **Affiliate Network** | Not enough data | Not enough data | | **Commissions and Payouts** | 9.3 (15 reviews) | Not enough data | | **Customization** | 8.8 (13 reviews) | Not enough data | ### Mobile Attribution | Product | Score | Reviews | |---|---|---| | **CAKE** | N/A | N/A | | **Voluum** | N/A | N/A | #### Platform Basics | Feature | CAKE | Voluum | |---|---|---| | **Attribution Windows** | Not enough data | Not enough data | | **Retargeting Attribution** | Not enough data | Not enough data | | **Validation Rules** | Not enough data | Not enough data | | **Cross-platform attribution** | Not enough data | Not enough data | | **Fraud Detection** | Not enough data | Not enough data | | **Post-Fraud Attribution** | Not enough data | Not enough data | #### Platform Data | Feature | CAKE | Voluum | |---|---|---| | **Uninstall Metrics** | Feature Not Available | Not enough data | | **Retention Metrics** | Feature Not Available | Not enough data | | **Analytics Dashboard** | Not enough data | Not enough data | | **Cross-channel insights** | Not enough data | Not enough data | | **Custom Dashboards** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Agentic AI - Value Selling Tools | Feature | CAKE | Voluum | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **CAKE** | 8.1/10 | 8 | | **Voluum** | N/A | N/A | #### Attribution Modeling | Feature | CAKE | Voluum | |---|---|---| | **Single-Touch Attribution** | Not enough data | Not enough data | | **Multi-Touch Attribution** | Not enough data | Not enough data | | **Algorithmic Attribution** | Not enough data | Not enough data | | **Cross-Device Attribution** | Not enough data | Not enough data | | **Offline Attribution** | Not enough data | Not enough data | | **Custom Attribution** | Not enough data | Not enough data | #### Agentic AI - Attribution | Feature | CAKE | Voluum | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Marketing | Feature | CAKE | Voluum | |---|---|---| | **B2B Attribution** | Not enough data | Not enough data | | **B2C Attribution** | Not enough data | Not enough data | | **Marketing Channels** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Reporting | Feature | CAKE | Voluum | |---|---|---| | **Dashboards** | 8.6 (6 reviews) ✓ Verified | Not enough data | | **Data Visualizations** | 8.3 (5 reviews) | Not enough data | | **Custom Reporting** | 7.3 (5 reviews) ✓ Verified | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **CAKE** | N/A | N/A | | **Voluum** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | CAKE | Voluum | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **CAKE** | N/A | N/A | | **Voluum** | N/A | N/A | #### Marketing Distribution | Feature | CAKE | Voluum | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | CAKE | Voluum | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | CAKE | Voluum | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **CAKE** | 8.5/10 | 13 | | **Voluum** | 5.7/10 | 7 | #### Marketing Operations | Feature | CAKE | Voluum | |---|---|---| | **ROI Tracking** | 9.0 (8 reviews) ✓ Verified | 6.3 (5 reviews) | | **Data Collection** | 8.9 (6 reviews) ✓ Verified | 6.0 (5 reviews) | | **Customer Insights** | Not enough data | 5.0 (5 reviews) | | **Multi-User Access** | 8.1 (9 reviews) ✓ Verified | 4.3 (5 reviews) | | **Spend Management** | Feature Not Available | Not enough data | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | CAKE | Voluum | |---|---|---| | **Campaign Insights** | 8.6 (6 reviews) ✓ Verified | 6.3 (5 reviews) | | **Reports and Dashboards** | 8.2 (10 reviews) ✓ Verified | 6.3 (5 reviews) | | **Campaign Stickiness** | 8.0 (5 reviews) ✓ Verified | Not enough data | | **Multichannel Tracking** | 8.6 (6 reviews) ✓ Verified | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Feature Not Available | Not enough data | #### Agentic AI - Marketing Analytics | Feature | CAKE | Voluum | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to CAKE (6):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) --- ## Reviewer Demographics ### By Company Size | Segment | CAKE | Voluum | |---|---|---| | **Small-Business** | 70.0% | 82.9% | | **Mid-Market** | 25.0% | 15.0% | | **Enterprise** | 5.0% | 2.1% | ### By Industry #### CAKE - **Marketing and Advertising:** 41.7% - **Financial Services:** 28.3% - **Internet:** 8.3% - **Health, Wellness and Fitness:** 3.3% - **Education Management:** 3.3% - **Computer Software:** 3.3% - **Research:** 1.7% - **Online Media:** 1.7% - **Machinery:** 1.7% - **Logistics and Supply Chain:** 1.7% - **Other:** 5.0% #### Voluum - **Marketing and Advertising:** 64.3% - **Online Media:** 5.0% - **Gambling & Casinos:** 5.0% - **Health, Wellness and Fitness:** 4.3% - **Entertainment:** 3.6% - **Internet:** 2.9% - **Computer Software:** 1.4% - **Consumer Services:** 1.4% - **Information Technology and Services:** 1.4% - **Accounting:** 0.7% - **Other:** 10.0% --- ## Alternatives ### Alternatives to CAKE - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2227 reviews) - [Everflow](https://www.g2.com/products/everflow/reviews) — 4.7/5 stars (192 reviews) - [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (921 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6846 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) ### Alternatives to Voluum - [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews) — 4.4/5 stars (35 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2227 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (660 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5424 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews) --- ## Top Discussions ### CAKE No discussions available for this product. ### Voluum No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cake-vs-voluum)