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Compare CAKE and Roku OneView (formerly Dataxu) 
Featured Products
At a Glance
Market Segments
Small-Business (71.2% of reviews)
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
Contact CAKE
No pricing available
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)CAKE vs Roku OneView (formerly Dataxu)
When assessing the two solutions, reviewers found CAKE easier to use, set up, and administer. Reviewers also preferred doing business with CAKE overall.
- Reviewers felt that CAKE meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, reviewers felt that CAKE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CAKE over Roku OneView (formerly Dataxu).
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
CAKE
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.4
43
7.6
79
Ease of Use
8.4
44
7.1
77
Ease of Setup
8.3
28
7.0
46
Ease of Admin
8.2
27
7.3
45
Quality of Support
9.7
40
8.3
77
Has the product been a good partner in doing business?
9.2
28
8.1
50
Product Direction (% positive)
8.6
41
7.4
80
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Channel Functionality
Not enough data
8.0
67
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
Not enough data
8.6
15
Not enough data
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
Not enough data
9.7
15
Not enough data
8.8
16
Not enough data
Affiliate Management
Not enough data
Not enough data
9.3
15
Not enough data
8.8
13
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Mobile
Not enough data
7.1
42
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CAKE and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising
Unique Categories
CAKE is categorized as Affiliate Marketing, E-Commerce Analytics, Marketing Analytics, Attribution, Digital Analytics, and Mobile Attribution
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
CAKE has no discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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