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At a Glance
Market Segments
Small-Business (71.2% of reviews)
Small-Business (95.0% of reviews)
Entry-Level Pricing
Contact CAKE
Free Trial Per Month
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansRefersion
Star Rating
(22)3.6 out of 5
Market Segments
Small-Business (95.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CAKE excels in Quality of Support with a score of 9.7, while Refersion's support is rated significantly lower at 7.1. Reviewers mention that CAKE's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that CAKE offers superior Custom Event Tracking capabilities, scoring 9.4, compared to Refersion's lack of this feature. Users on G2 appreciate the flexibility CAKE provides in tracking specific user interactions, which enhances their analytics.
- Users say that CAKE's Real-Time Reporting feature, rated at 9.0, allows for immediate insights into campaign performance, whereas Refersion's reporting capabilities are less robust, leading to delays in data availability.
- G2 users highlight CAKE's Affiliate Tracking functionality, scoring 9.7, as a standout feature, while Refersion's tracking is rated lower at 7.9. Reviewers mention that CAKE's tracking options provide more detailed insights into affiliate performance.
- Users report that CAKE's Customization options, rated at 8.8, allow for tailored solutions that fit specific business needs, while Refersion's customization features are seen as limited, scoring only 6.7. Reviewers mention that this flexibility in CAKE enhances user experience.
- Reviewers mention that CAKE's Campaign Tracking capabilities, with a score of 9.3, provide comprehensive insights into marketing efforts, while Refersion's tracking features are perceived as less effective, leading to gaps in campaign performance analysis.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Refersion
Starter
Free Trial
Per Month
The Starter plan is a good fit for brands just starting their affiliate program.
- Up to 10 Monthly Order Conversions
- Flat rate pricing - no overage fees or hidden costs
- 50 Active Affiliates/mo
Free Trial
CAKE
No trial information availableRefersion
Free Trial is available
Ratings
Meets Requirements
8.4
43
7.5
17
Ease of Use
8.4
44
7.7
18
Ease of Setup
8.3
28
5.8
8
Ease of Admin
8.2
27
6.9
7
Quality of Support
9.7
40
7.1
11
Has the product been a good partner in doing business?
9.2
28
5.3
5
Product Direction (% positive)
8.6
41
4.2
16
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
7.5
6
8.6
15
7.1
7
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
7.1
7
9.7
15
7.9
7
8.8
16
7.2
6
Affiliate Management
Not enough data
Not enough data
9.3
15
6.7
5
8.8
13
6.7
5
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CAKE and Refersion are categorized as Affiliate Marketing
Unique Categories
CAKE is categorized as E-Commerce Analytics, Marketing Analytics, Attribution, Cross-Channel Advertising, Digital Analytics, and Mobile Attribution
Refersion has no unique categories
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Refersion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Marketing and Advertising
25.0%
Retail
20.0%
Food & Beverages
10.0%
Performing Arts
5.0%
Online Media
5.0%
Other
35.0%
Alternatives
Discussions
CAKE has no discussions with answers
Refersion has no discussions with answers
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