# CAKE vs Post Affiliate Pro Comparison

| | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 60 | 152 | 
| **Largest Market Segment** | Small-Business (70.0% of reviews) | Small-Business (93.2% of reviews) | 
| **Entry Level Price** | Contact CAKE | Starting at $79.00 | 

---
## Top Pros & Cons

### CAKE

Pros:
- Customization (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Complex Reporting (4 reviews)
- Inadequate Reporting (4 reviews)

### Post Affiliate Pro

Pros:
- Affiliate Marketing (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Outdated Interface (3 reviews)
- Poor Interface Design (2 reviews)

---
## Ratings Comparison
| Rating | CAKE | Post Affiliate Pro | 
|---|---|---|
  | **Meets Requirements** | 8.5 (44 reviews) | 8.8 (113 reviews) | 
  | **Ease of Use** | 8.4 (45 reviews) | 8.2 (113 reviews) | 
  | **Ease of Setup** | 8.3 (29 reviews) | 7.8 (95 reviews) | 
  | **Ease of Admin** | 8.2 (27 reviews) | 8.6 (87 reviews) | 
  | **Quality of Support** | 9.7 (41 reviews) | 9.0 (113 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (28 reviews) | 9.1 (88 reviews) | 
  | **Product Direction (% positive)** | 8.6 (42 reviews) | 8.8 (109 reviews) | 

---
## Pricing

### CAKE

#### Entry-Level Pricing

Plan: Affiliate Marketing Software

Price: Contact CAKE

Description: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.


[Browse all 3 editions](https://www.g2.com/products/cake/pricing)

#### Free Trial

No

### Post Affiliate Pro

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $79.00

Description: Best for small businesses starting out with affiliate marketing.

Key Features:
- 10,000 tracking requests/month
- Unlimited Affiliates
- More than 125 plugins

[Browse all 4 editions](https://www.g2.com/products/post-affiliate-pro/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | 8.9/10 | 9 |
| **Post Affiliate Pro** | N/A | N/A |

#### Metrics

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Sessions - Digital Analytics** | Feature Not Available | Not enough data | 
| **Engagement** | Feature Not Available | Not enough data | 
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Standard Event Tracking** | Feature Not Available | Not enough data | 
| **Custom Event Tracking** | 9.4 (6 reviews) | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | 9.8 (7 reviews) | Not enough data | 
| **Funnels** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Real-Time Reporting** | 9.0 (7 reviews) | Not enough data | 
| **Trending** | Not enough data | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Mobile Reporting** | 6.9 (6 reviews) | Not enough data | 
| **Unification Across Devices** | Feature Not Available | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (6 reviews) | Not enough data | 

#### Other

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **User Data** | 8.6 (6 reviews) | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 9.3 (7 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | 8.1 (7 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **API / Integrations** | 8.3 (9 reviews) | Not enough data | 
| **QA Testing** | 8.8 (8 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (9 reviews) | Not enough data | 
| **User, Role, and Access Management** | 10.0 (8 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | N/A | N/A |
| **Post Affiliate Pro** | N/A | N/A |

#### Analytics

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Reports** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Web Analytics** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Customer Demographics** | Feature Not Available | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | 9.0/10 | 19 |
| **Post Affiliate Pro** | 6.9/10 | 61 |

#### Link Options

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Custom Links** | 9.3 (15 reviews) | 8.8 (53 reviews) | 
| **Referral Link Generator** | 8.6 (15 reviews) | 8.5 (53 reviews) | 
| **Smart Link** | 8.7 (9 reviews) | 7.9 (19 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.2 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 4.7 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 5.8 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 4.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 3.9 (6 reviews) | 
| **Decision Making** | Not enough data | 4.3 (5 reviews) | 

#### Tracking Options

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Email Updates** | 9.1 (11 reviews) | 8.9 (53 reviews) | 
| **Affiliate Tracking** | 9.7 (15 reviews) | 9.2 (54 reviews) | 
| **Cookieless Tracking** | 8.8 (16 reviews) | 8.7 (49 reviews) | 

#### Affiliate Management

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Affiliate Network** | Not enough data | Feature Not Available | 
| **Commissions and Payouts** | 9.3 (15 reviews) | 8.3 (21 reviews) | 
| **Customization** | 8.8 (13 reviews) | 8.2 (21 reviews) | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | N/A | N/A |
| **Post Affiliate Pro** | N/A | N/A |

#### Platform Basics

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Attribution Windows** | Not enough data | Not enough data | 
| **Retargeting Attribution** | Not enough data | Not enough data | 
| **Validation Rules** | Not enough data | Not enough data | 
| **Cross-platform attribution** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Post-Fraud Attribution** | Not enough data | Not enough data | 

#### Platform Data

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Uninstall Metrics** | Feature Not Available | Not enough data | 
| **Retention Metrics** | Feature Not Available | Not enough data | 
| **Analytics Dashboard** | Not enough data | Not enough data | 
| **Cross-channel insights** | Not enough data | Not enough data | 
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | 8.1/10 | 8 |
| **Post Affiliate Pro** | N/A | N/A |

#### Attribution Modeling

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | 
| **Algorithmic Attribution** | Not enough data | Not enough data | 
| **Cross-Device Attribution** | Not enough data | Not enough data | 
| **Offline Attribution** | Not enough data | Not enough data | 
| **Custom Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | 
| **B2C Attribution** | Not enough data | Not enough data | 
| **Marketing Channels** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Reporting

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Dashboards** | 8.6 (6 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.3 (5 reviews) | Not enough data | 
| **Custom Reporting** | 7.3 (5 reviews) ✓ Verified | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | N/A | N/A |
| **Post Affiliate Pro** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | N/A | N/A |
| **Post Affiliate Pro** | N/A | N/A |

#### Marketing Distribution

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CAKE** | 8.5/10 | 13 |
| **Post Affiliate Pro** | N/A | N/A |

#### Marketing Operations

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **ROI Tracking** | 9.0 (8 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.9 (6 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | 8.1 (9 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Campaign Insights** | 8.6 (6 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (10 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.0 (5 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.6 (6 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to CAKE (6):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution)



---
## Reviewer Demographics

### By Company Size

| Segment | CAKE | Post Affiliate Pro | 
|---|---|---|
| **Small-Business** | 70.0% | 93.2% | 
| **Mid-Market** | 25.0% | 6.1% | 
| **Enterprise** | 5.0% | 0.7% | 

### By Industry

#### CAKE

- **Marketing and Advertising:** 41.7%
- **Financial Services:** 28.3%
- **Internet:** 8.3%
- **Health, Wellness and Fitness:** 3.3%
- **Education Management:** 3.3%
- **Computer Software:** 3.3%
- **Research:** 1.7%
- **Online Media:** 1.7%
- **Machinery:** 1.7%
- **Logistics and Supply Chain:** 1.7%
- **Other:** 5.0%

#### Post Affiliate Pro

- **Health, Wellness and Fitness:** 11.6%
- **E-Learning:** 7.5%
- **Marketing and Advertising:** 6.8%
- **Retail:** 6.2%
- **Internet:** 5.5%
- **Leisure, Travel & Tourism:** 4.8%
- **Information Technology and Services:** 4.8%
- **Financial Services:** 4.8%
- **Consumer Goods:** 3.4%
- **Education Management:** 3.4%
- **Other:** 41.1%

---
## Alternatives

### Alternatives to CAKE

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Everflow](https://www.g2.com/products/everflow/reviews) — 4.7/5 stars (192 reviews)
- [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (915 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)

### Alternatives to Post Affiliate Pro

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (915 reviews)
- [Everflow](https://www.g2.com/products/everflow/reviews) — 4.7/5 stars (192 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (460 reviews)
- [Affise Performance](https://www.g2.com/products/affise-performance/reviews) — 4.6/5 stars (85 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (698 reviews)
- [Tapfiliate](https://www.g2.com/products/tapfiliate/reviews) — 4.1/5 stars (30 reviews)
- [Refersion](https://www.g2.com/products/refersion/reviews) — 3.6/5 stars (22 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (748 reviews)

---
## Top Discussions

### CAKE

No discussions available for this product.

### Post Affiliate Pro

- Title: [How do I start my own affiliate network?](https://www.g2.com/discussions/how-do-i-start-my-own-affiliate-network) — 1 comment
  > **Top comment:** "To start your own affiliate network with Post Affiliate Pro, you should definitely check out our guide:..."
- Title: [How do you use Ultimate Affiliate Pro?](https://www.g2.com/discussions/how-do-you-use-ultimate-affiliate-pro) — 1 comment
  > **Top comment:** "Starting an affiliate network with Post Affiliate Pro's Ultimate program can be a great way to manage and grow your business. The process is relatively..."
- Title: [What is Post Affiliate Pro?](https://www.g2.com/discussions/what-is-post-affiliate-pro) — 1 comment
  > **Top comment:** "Post Affiliate Pro (PAP) is a software that allows you to set up, manage and track an affiliate network. It helps businesses to recruit, approve and manage..."
- Title: [How to use PAP for offline sale via whatsapp where there is no banner,no campaign, just 1-1 conversations to do conversions.](https://www.g2.com/discussions/27682-how-to-use-pap-for-offline-sale-via-whatsapp-where-there-is-no-banner-no-campaign-just-1-1-conversations-to-do-conversions) — 1 comment, 1 upvote
  > **Top comment:** "It's a pleasure to use and study this platform "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cake-vs-post-affiliate-pro)