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Compare CAKE and Pendo 
At a Glance
Market Segments
Small-Business (71.2% of reviews)
Mid-Market (63.0% of reviews)
Entry-Level Pricing
Contact CAKE
Free
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansPendo
Star Rating
(1,558)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansCAKE vs Pendo
When assessing the two solutions, reviewers found CAKE easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Pendo.
- Reviewers felt that Pendo meets the needs of their business better than CAKE.
- When comparing quality of ongoing product support, reviewers felt that CAKE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CAKE over Pendo.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
CAKE
No trial information availablePendo
Free Trial is available
Ratings
Meets Requirements
8.4
43
8.5
1,191
Ease of Use
8.4
44
8.2
1,205
Ease of Setup
8.3
28
7.9
563
Ease of Admin
8.2
27
8.4
555
Quality of Support
9.7
40
8.5
1,040
Has the product been a good partner in doing business?
9.2
28
8.9
531
Product Direction (% positive)
8.6
41
8.5
1,106
Features by Category
Metrics
Feature Not Available
8.7
453
Feature Not Available
8.7
471
Feature Not Available
8.4
419
Feature Not Available
8.8
464
9.4
6
8.5
421
Feature Not Available
8.2
394
Feature Not Available
8.2
358
9.8
7
8.2
334
Feature Not Available
8.3
394
Reporting
9.0
7
8.4
462
Not enough data
8.5
426
Not enough data
8.7
436
Not enough data
8.7
467
6.9
6
7.8
261
Feature Not Available
8.1
284
9.2
6
8.2
449
Other
8.6
6
8.7
437
Feature Not Available
8.0
306
Feature Not Available
7.5
262
9.3
7
7.9
271
Not enough data
7.3
196
Feature Not Available
8.5
340
8.1
7
8.2
297
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Administration
8.3
9
8.1
376
8.8
8
7.9
296
9.3
9
8.8
421
10.0
8
8.5
453
User Identification
Not enough data
7.9
109
Not enough data
8.5
136
Not enough data
8.0
103
Tracking & Reporting
Not enough data
8.5
125
Not enough data
8.5
131
Not enough data
8.3
108
Not enough data
8.5
141
Not enough data
8.6
133
Not enough data
8.7
137
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.5
19
Not enough data
8.9
20
Analytics - Digital Adoption Platform
Not enough data
9.0
20
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
Not enough data
8.6
15
Not enough data
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
Not enough data
9.7
15
Not enough data
8.8
16
Not enough data
Affiliate Management
Not enough data
Not enough data
9.3
15
Not enough data
8.8
13
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Planning
Not enough data
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Workflow Management
Not enough data
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
CAKE and Pendo are categorized as Digital Analytics
Unique Categories
CAKE is categorized as Affiliate Marketing, E-Commerce Analytics, Marketing Analytics, Attribution, Cross-Channel Advertising, and Mobile Attribution
Pendo is categorized as Digital Adoption Platform, Product Analytics, Product Management, Mobile App Analytics, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Discussions
CAKE has no discussions with answers
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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