Compare CAKE, LeanData, and Terminus ABM Platform

Pricing

 
Affiliate Marketing Software
Contact CAKE
 
Lead Distribution Software
Contact CAKE
 
Marketing Attribution Software
Contact CAKE
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
CAKE
Affiliate Marketing Software
Contact CAKE
Lead Distribution Software
Contact CAKE
Marketing Attribution Software
Contact CAKE
Free Trial Unavailable
LeanData
Free Trial Unavailable
Terminus ABM Platform
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.5
9.1
8.4
Ease of Use
Ease of Use
7.5
8.5
8.6
Ease of Setup
Ease of Setup
7.7
8.0
8.7
Ease of Admin
Ease of Admin
8.0
8.7
8.9
Quality of Support
Quality of Support
9.3
9.1
9.5
Ease of Doing Business With
Ease of Doing Business With
8.6
9.3
9.6
Product Direction (% positive)
Product Direction (% positive)
8.1
9.1
9.2
Meets Requirements
CAKE
8.5
LeanData
9.1
Terminus ABM Platform
8.4
Ease of Use
CAKE
7.5
LeanData
8.5
Terminus ABM Platform
8.6
Ease of Setup
CAKE
7.7
LeanData
8.0
Terminus ABM Platform
8.7
Ease of Admin
CAKE
8.0
LeanData
8.7
Terminus ABM Platform
8.9
Quality of Support
CAKE
9.3
LeanData
9.1
Terminus ABM Platform
9.5
Ease of Doing Business With
CAKE
8.6
LeanData
9.3
Terminus ABM Platform
9.6
Product Direction (% positive)
CAKE
8.1
LeanData
9.1
Terminus ABM Platform
9.2

Features

Operations
Return on Investment (ROI)
CAKE
Not enough data available
LeanData
8.3
Terminus ABM Platform
9.7
Cross-Functional Access
CAKE
Not enough data available
LeanData
8.3
Terminus ABM Platform
9.7
Discovery
Data Collection
CAKE
Not enough data available
LeanData
8.5
Terminus ABM Platform
9.3
Customer Retention
CAKE
Not enough data available
LeanData
8.4
Terminus ABM Platform
Not enough data available
Campaign Activity
Campaign Insights
CAKE
Not enough data available
LeanData
8.4
Terminus ABM Platform
9.8
Reports and Dashboards
CAKE
Not enough data available
LeanData
8.1
Terminus ABM Platform
9.5
Campaign Stickiness
CAKE
Not enough data available
LeanData
8.4
Terminus ABM Platform
9.4
Brand Optimization
CAKE
Not enough data available
LeanData
7.8
Terminus ABM Platform
Not enough data available
Platform
Multichannel Tracking
CAKE
Not enough data available
LeanData
8.0
Terminus ABM Platform
9.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
75.0%
5.5%
15.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
20.0%
82.2%
69.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
5.0%
12.3%
15.9%
CAKE
Small-Business
75.0%
Mid-Market
20.0%
Enterprise
5.0%
LeanData
Small-Business
5.5%
Mid-Market
82.2%
Enterprise
12.3%
Terminus ABM Platform
Small-Business
15.1%
Mid-Market
69.0%
Enterprise
15.9%

Reviewers' Industry

 
Marketing and Advertising
40.0%
Computer Software
46.6%
Computer Software
46.0%
 
Internet
25.0%
Information Technology and Services
17.8%
Information Technology and Services
14.3%
 
Research
5.0%
Internet
8.2%
Marketing and Advertising
8.7%
 
Machinery
5.0%
Marketing and Advertising
5.5%
Internet
4.8%
 
Health, Wellness and Fitness
5.0%
Computer & Network Security
5.5%
Financial Services
4.0%
 
Other
20.0%
Other
16.4%
Other
22.2%
CAKE
Marketing and Advertising
40.0%
Internet
25.0%
Research
5.0%
Machinery
5.0%
Health, Wellness and Fitness
5.0%
Other
20.0%
LeanData
Computer Software
46.6%
Information Technology and Services
17.8%
Internet
8.2%
Marketing and Advertising
5.5%
Computer & Network Security
5.5%
Other
16.4%
Terminus ABM Platform
Computer Software
46.0%
Information Technology and Services
14.3%
Marketing and Advertising
8.7%
Internet
4.8%
Financial Services
4.0%
Other
22.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Monica O.
Administrator in Internet

Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage.

Deb W.
Administrator in Computer Software

Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...

Hiba A.
User in Marketing and Advertising

It has allowed us to target specific departments from key accounts. Our customer success manager has also been extremely helpful and very responsive throughout my entire experience with Terminus. I would consider Sara one of the biggest reasons for being an...

Most Helpful Critical Review
Most Helpful Critical Review
Jessica D.
Agency in Marketing and Advertising

The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not...

Administrator

The fuzzy matching is hit for miss, and doesn't always account for specific sutuations (ie Walmart Canada, Walmart, Walmart Ohio - which does it match to?) System can be very slow when adding in large lists, as the system needs to process these...

Ashish T.
User in Real Estate

We're a global company, with marketing across the world, so Terminus' NAM-centric data means it can't be the single data source; you always will have to back it up with other regional database sources

 
CAKE
Most Helpful Favorable Review
Monica O.
Administrator in Internet

Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage.

Most Helpful Critical Review
Jessica D.
Agency in Marketing and Advertising

The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not...

LeanData
Most Helpful Favorable Review
Deb W.
Administrator in Computer Software

Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...

Most Helpful Critical Review
Administrator

The fuzzy matching is hit for miss, and doesn't always account for specific sutuations (ie Walmart Canada, Walmart, Walmart Ohio - which does it match to?) System can be very slow when adding in large lists, as the system needs to process these...

Terminus ABM Platform
Most Helpful Favorable Review
Hiba A.
User in Marketing and Advertising

It has allowed us to target specific departments from key accounts. Our customer success manager has also been extremely helpful and very responsive throughout my entire experience with Terminus. I would consider Sara one of the biggest reasons for being an...

Most Helpful Critical Review
Ashish T.
User in Real Estate

We're a global company, with marketing across the world, so Terminus' NAM-centric data means it can't be the single data source; you always will have to back it up with other regional database sources

Screenshots

 
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6

Videos

 No videos provided

LeanData helps companies improve the buyer experience, accelerate time-to-revenue and increase operational alignment. The LeanData Revenue Ops Platform automates a variety of GTM strategies including inbound, outbound, account-based, channel and other go-to-market motions to accelerate productivity and growth.

Snowflake started ABM with a simple goal: get high-priority accounts to click on personalized ads. Now, with the help of Terminus, they've scaled an ABM program that allows them to run hundreds of concurrent ABM campaigns with customized, ungated content journeys for every single one.

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices.

CAKE
No videos provided
LeanData

LeanData helps companies improve the buyer experience, accelerate time-to-revenue and increase operational alignment. The LeanData Revenue Ops Platform automates a variety of GTM strategies including inbound, outbound, account-based, channel and other go-to-market motions to accelerate productivity and growth.

Terminus ABM Platform

Snowflake started ABM with a simple goal: get high-priority accounts to click on personalized ads. Now, with the help of Terminus, they've scaled an ABM program that allows them to run hundreds of concurrent ABM campaigns with customized, ungated content journeys for every single one.

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices.

Ask CAKE a QuestionContact CAKEAsk LeanData a QuestionContact LeanDataAsk Terminus ABM Platform a QuestionContact Terminus ABM Platform