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Compare CAKE and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Small-Business (71.2% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
Contact CAKE
No pricing available
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansGoogle Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformCAKE vs Google Marketing Platform
When assessing the two solutions, reviewers found CAKE easier to use, set up, and administer. Reviewers also preferred doing business with CAKE overall.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than CAKE.
- When comparing quality of ongoing product support, reviewers felt that CAKE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CAKE over Google Marketing Platform.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Google Marketing Platform
No pricing availableFree Trial
CAKE
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.4
43
8.5
248
Ease of Use
8.4
44
7.9
247
Ease of Setup
8.3
28
7.3
128
Ease of Admin
8.2
27
7.7
119
Quality of Support
9.7
40
6.9
226
Has the product been a good partner in doing business?
9.2
28
7.6
120
Product Direction (% positive)
8.6
41
8.0
245
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Channel Functionality
Not enough data
8.5
167
Platform Interoperability
Not enough data
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
Not enough data
8.6
15
Not enough data
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
Not enough data
9.7
15
Not enough data
8.8
16
Not enough data
Affiliate Management
Not enough data
Not enough data
9.3
15
Not enough data
8.8
13
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Mobile
Not enough data
7.7
112
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CAKE and Google Marketing Platform are categorized as Cross-Channel Advertising
Unique Categories
CAKE is categorized as Affiliate Marketing, E-Commerce Analytics, Marketing Analytics, Attribution, Digital Analytics, and Mobile Attribution
Google Marketing Platform is categorized as Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Discussions
CAKE has no discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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