Compare CAKE and Funnel 
Featured Products
At a Glance
Market Segments
Small-Business (70.0% of reviews)
Small-Business (50.6% of reviews)
Entry-Level Pricing
Contact CAKE
Starting at $400.00
CAKE
Star Rating
(64)4.5 out of 5
Market Segments
Small-Business (70.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansFunnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansCAKE vs Funnel
When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. However, reviewers preferred doing business with CAKE overall.
- Reviewers felt that Funnel meets the needs of their business better than CAKE.
- When comparing quality of ongoing product support, reviewers felt that CAKE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Funnel over CAKE.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
CAKE
No trial information availableFunnel
Free Trial is available
Ratings
Meets Requirements
8.5
44
8.8
141
Ease of Use
8.4
45
8.5
144
Ease of Setup
8.3
29
8.8
103
Ease of Admin
8.2
27
8.9
95
Quality of Support
9.7
41
9.1
138
Has the product been a good partner in doing business?
9.2
28
9.1
94
Product Direction (% positive)
8.6
42
8.7
142
Features by Category
Metrics
Feature Not Available
9.0
70
Feature Not Available
8.9
68
Feature Not Available
8.4
46
Feature Not Available
8.9
45
9.4
6
8.6
44
Feature Not Available
8.5
56
Feature Not Available
8.8
56
9.8
7
9.1
71
Feature Not Available
9.0
43
Reporting
9.0
7
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
6.9
6
8.2
40
Feature Not Available
8.1
55
9.2
6
9.2
69
Other
8.6
6
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
9.3
7
8.9
73
Not enough data
8.9
59
Feature Not Available
Feature Not Available
8.1
7
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
8.9
71
8.8
8
Feature Not Available
9.3
9
9.1
75
10.0
8
8.9
74
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
Not enough data
8.6
15
Not enough data
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
Not enough data
9.7
15
Not enough data
8.8
16
Not enough data
Affiliate Management
Not enough data
Not enough data
9.3
15
Not enough data
8.8
13
Not enough data
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
8.3
76
|
Verified
8.9
6
|
Verified
9.0
86
|
Verified
Not enough data
7.7
43
8.1
9
|
Verified
8.4
74
|
Verified
Feature Not Available
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
8.6
6
|
Verified
8.5
81
|
Verified
8.2
10
|
Verified
8.7
83
|
Verified
8.0
5
|
Verified
8.2
68
|
Verified
8.6
6
|
Verified
8.9
84
|
Verified
Not enough data
7.8
41
Feature Not Available
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
CAKE and Funnel are categorized as Marketing Analytics and Digital Analytics
Unique Categories
CAKE is categorized as Affiliate Marketing, E-Commerce Analytics, Attribution, Cross-Channel Advertising, and Mobile Attribution
Funnel is categorized as ETL Tools
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
41.7%
Financial Services
28.3%
Internet
8.3%
Health, Wellness and Fitness
3.3%
Education Management
3.3%
Other
15.0%
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Discussions
CAKE has no discussions with answers
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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