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At a Glance
Market Segments
Small-Business (71.2% of reviews)
Mid-Market (82.7% of reviews)
Entry-Level Pricing
Contact CAKE
No pricing available
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansFull Circle Insights
Star Rating
(135)4.0 out of 5
Market Segments
Mid-Market (82.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Full Circle InsightsCAKE vs Full Circle Insights
When assessing the two solutions, reviewers found CAKE easier to use, set up, and administer. Reviewers also preferred doing business with CAKE overall.
- Reviewers felt that CAKE meets the needs of their business better than Full Circle Insights.
- When comparing quality of ongoing product support, reviewers felt that CAKE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CAKE over Full Circle Insights.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Full Circle Insights
No pricing availableFree Trial
CAKE
No trial information availableFull Circle Insights
No trial information availableRatings
Meets Requirements
8.4
43
8.2
116
Ease of Use
8.4
44
6.6
115
Ease of Setup
8.3
28
5.4
82
Ease of Admin
8.2
27
6.4
85
Quality of Support
9.7
40
7.9
115
Has the product been a good partner in doing business?
9.2
28
8.2
86
Product Direction (% positive)
8.6
41
6.5
113
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Lead Intelligence
Not enough data
7.3
17
|
Verified
Not enough data
7.6
17
Not enough data
8.1
18
Lead Management
Not enough data
7.8
18
Not enough data
Not enough data
Not enough data
7.2
15
Marketing Campaigns
Not enough data
8.5
18
Not enough data
7.8
18
Not enough data
8.4
15
Not enough data
8.3
18
|
Verified
Not enough data
8.0
19
Campaign Execution
Not enough data
Not enough data
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Budget Creation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Budget Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Analytics
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Budgeting and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
Not enough data
8.6
15
Not enough data
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
Not enough data
9.7
15
Not enough data
8.8
16
Not enough data
Affiliate Management
Not enough data
Not enough data
9.3
15
Not enough data
8.8
13
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.8
7
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
8.1
7
|
Verified
8.3
5
7.6
7
|
Verified
7.3
5
|
Verified
8.7
5
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
7.8
53
|
Verified
8.9
6
|
Verified
8.1
55
|
Verified
Not enough data
6.6
38
|
Verified
8.1
9
|
Verified
8.1
48
|
Verified
Feature Not Available
Not enough data
Not enough data
Feature Not Available
Campaign Activity
8.6
6
|
Verified
8.3
64
|
Verified
8.5
9
|
Verified
8.2
64
|
Verified
8.0
5
|
Verified
7.6
52
|
Verified
8.6
6
|
Verified
7.7
56
|
Verified
Not enough data
6.6
41
|
Verified
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CAKE and Full Circle Insights are categorized as Marketing Analytics and Attribution
Unique Categories
CAKE is categorized as Affiliate Marketing, E-Commerce Analytics, Cross-Channel Advertising, Digital Analytics, and Mobile Attribution
Full Circle Insights is categorized as Customer Journey Analytics, Account Data Management, Sales Analytics, Salesforce AppExchange Apps, Lead-to-Account Matching and Routing, and Budgeting and Forecasting
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Full Circle Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Computer Software
39.8%
Information Technology and Services
16.5%
Computer & Network Security
7.5%
Internet
5.3%
Marketing and Advertising
3.8%
Other
27.1%
Alternatives
Discussions
CAKE has no discussions with answers
What is Full Circle Insights?
1 Comment
Official Response from Full Circle Insights
Full Circle Insights has created marketing and sales performance measurement software to optimize a company’s marketing mix and drive more revenue. The...Read more
Who uses your software?
1 Comment
Official Response from Full Circle Insights
Our software is primarily used by B2B marketing teams in organizations of all sizes across many industries.Read more
What problems are your customers trying to solve?
1 Comment
Official Response from Full Circle Insights
More than ever before, marketing organizations are responsible for generating a significant portion of their organization’s pipeline and revenue. But with...Read more
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