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Compare Cake Equity and Vestd 
Featured Products
At a Glance
Market Segments
Small-Business (85.3% of reviews)
Small-Business (85.7% of reviews)
Entry-Level Pricing
Free 5 Stakeholders Per Month
£25.00 Per Month
Cake Equity
Star Rating
(120)4.8 out of 5
Market Segments
Small-Business (85.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Stakeholders Per Month
Browse all 4 pricing plansVestd
Star Rating
(44)4.8 out of 5
Market Segments
Small-Business (85.7% of reviews)
Pros & Cons
Entry-Level Pricing
£25.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cake Equity excels in user experience, with many praising its intuitive design and ease of navigation. Users highlight the platform's functionality, stating that it is "SO easy to use and understand," which contributes to a smoother day-to-day operation.
- According to verified reviews, Vestd stands out for its exceptional customer support, with users noting that the team goes "the extra mile" to accommodate specific needs. This level of service is particularly beneficial for small businesses navigating complex equity management tasks.
- Users say that Cake Equity's free entry-level pricing makes it an attractive option for startups and small businesses, allowing them to access essential equity management tools without upfront costs. In contrast, Vestd's starting price of £25 may be a barrier for some smaller enterprises.
- Reviewers mention that Vestd provides a comprehensive platform for launching EMI schemes, making governance understandable for users who may find the process complicated. This focus on clarity and efficiency is a significant advantage for businesses new to equity management.
- G2 reviewers highlight that while both platforms have similar star ratings, Cake Equity's higher G2 Score reflects a broader user satisfaction, supported by a larger number of recent reviews. This suggests that Cake Equity is more consistently meeting user needs in the current market.
- According to recent user feedback, Vestd's reporting and visualization features are particularly well-received, with users appreciating the detailed insights they provide. However, Cake Equity's overall functionality and user-friendly interface are often cited as more accessible for everyday use.
Pricing
Entry-Level Pricing
Cake Equity
Free
Free
5 Stakeholders Per Month
- Access to Starter & Growth features
- Includes cap table, stock options, and SAFE notes
Vestd
Essentials
£25.00
Per Month
For businesses of all sizes needing simple digital equity management.
- Company secretarial functionality
- Cap table management
- Issue shares and record share movements
Free Trial
Cake Equity
Free Trial is available
Vestd
No trial information availableRatings
Meets Requirements
9.1
90
9.5
31
Ease of Use
9.2
110
9.4
32
Ease of Setup
9.2
88
8.8
19
Ease of Admin
9.1
62
9.2
16
Quality of Support
9.8
87
9.9
31
Has the product been a good partner in doing business?
9.6
63
9.8
15
Product Direction (% positive)
9.9
90
9.2
28
Features by Category
Platform Basics
8.7
82
9.7
11
Platform Data
8.9
83
9.4
13
8.9
24
Feature Not Available
9.1
84
9.6
13
Platform Content
8.6
78
9.2
11
Platform Additional Functionality
9.3
83
9.9
13
8.0
70
Feature Not Available
8.9
75
9.9
13
Agentic AI - Equity Management
6.7
12
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cake Equity and Vestd are categorized as Equity Management
Unique Categories
Cake Equity has no unique categories
Vestd has no unique categories
Reviews
Reviewers' Company Size
Cake Equity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vestd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
14.8%
Financial Services
13.0%
Health, Wellness and Fitness
5.2%
Food & Beverages
4.3%
Other
44.3%
Computer Software
26.2%
Staffing and Recruiting
7.1%
Information Technology and Services
7.1%
Education Management
7.1%
Marketing and Advertising
4.8%
Other
47.6%
Discussions
Cake Equity has no discussions with answers
Vestd has no discussions with answers
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