# Cake Equity, EquityList vs Pulley Comparison | | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Star Rating** | 4.8 out of 5 | 4.7 out of 5 | 4.7 out of 5 | | **Total Reviews** | 130 | 117 | 134 | | **Largest Market Segment** | Small-Business (85.0% of reviews) | Small-Business (52.6% of reviews) | Small-Business (93.5% of reviews) | | **Entry Level Price** | Free 5 Stakeholders Per Month | No pricing available | Starting at $1,200.00 25 Stakeholders Per Year | --- ## Top Pros & Cons ### Cake Equity Pros: - Ease of Use (23 reviews) - Customer Support (20 reviews) Cons: - UX Improvement (5 reviews) - Lack of Instructions (4 reviews) ### EquityList Pros: - Ease of Use (13 reviews) - Equity Management (7 reviews) Cons: - Limited Features (2 reviews) - UX Improvement (2 reviews) ### Pulley Pros: - Ease of Use (10 reviews) - Customer Support (6 reviews) Cons: - Poor Customer Support (3 reviews) - Difficult Setup (1 reviews) --- ## Ratings Comparison | Rating | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Meets Requirements** | 9.1 (91 reviews) | 9.0 (99 reviews) | 9.3 (87 reviews) | | **Ease of Use** | 9.2 (118 reviews) | 9.0 (102 reviews) | 9.1 (90 reviews) | | **Ease of Setup** | 9.2 (89 reviews) | 8.9 (88 reviews) | 8.9 (81 reviews) | | **Ease of Admin** | 9.1 (62 reviews) | 9.0 (87 reviews) | 9.0 (66 reviews) | | **Quality of Support** | 9.8 (88 reviews) | 9.6 (99 reviews) | 9.6 (86 reviews) | | **Has the product been a good partner in doing business?** | 9.6 (63 reviews) | 9.2 (83 reviews) | 9.5 (64 reviews) | | **Product Direction (% positive)** | 9.7 (91 reviews) | 9.8 (100 reviews) | 9.2 (73 reviews) | --- ## Pricing ### Cake Equity #### Entry-Level Pricing Plan: Free Price: Free 5 Stakeholders Per Month Description: Free use of Build plan for up to 5 stakeholders Key Features: - Access to Build features - Includes cap table, stock options, and SAFE notes [Browse all 6 editions](https://www.g2.com/products/cake-equity/pricing) #### Free Trial Yes ### EquityList #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Pulley #### Entry-Level Pricing Plan: Startup Price: Starting at $1,200.00 25 Stakeholders Per Year Key Features: - Cap table management - Share Certificate - Electronically send & sign option grants, SAFEs, etc. [Browse all 3 editions](https://www.g2.com/products/pulley-pulley/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Equity Management | Product | Score | Reviews | |---|---|---| | **Cake Equity** | 8.6/10 | 86 | | **EquityList** | 8.7/10 | 78 | | **Pulley** | 9.0/10 | 57 | #### Platform Basics | Feature | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Reporting** | 8.7 (83 reviews) | 8.8 (73 reviews) | 8.6 (43 reviews) | #### Platform Data | Feature | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Visualization** | 8.9 (83 reviews) | 9.0 (74 reviews) | 8.8 (44 reviews) | | **Platform Search** | 8.9 (24 reviews) | 8.7 (77 reviews) | 8.6 (41 reviews) | | **Dashboard** | 9.1 (85 reviews) | 9.3 (77 reviews) | 9.1 (48 reviews) | #### Platform Content | Feature | Cake Equity | EquityList | Pulley | |---|---|---|---| | **File Sharing** | 8.6 (78 reviews) | 8.6 (73 reviews) | 8.7 (42 reviews) | #### Platform Additional Functionality | Feature | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Cap Table** | 9.3 (83 reviews) | 8.8 (75 reviews) | 9.6 (56 reviews) | | **409a** | 8.0 (70 reviews) | 8.0 (61 reviews) | 9.5 (37 reviews) | | **Equity Governance** | 8.9 (76 reviews) | 8.7 (67 reviews) | 9.2 (40 reviews) | #### Agentic AI - Equity Management | Feature | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Autonomous Task Execution** | 6.7 (12 reviews) | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Cake Equity** | N/A | N/A | | **EquityList** | N/A | N/A | | **Pulley** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Equity Management Software](https://www.g2.com/categories/equity-management) --- ## Reviewer Demographics ### By Company Size | Segment | Cake Equity | EquityList | Pulley | |---|---|---|---| | **Small-Business** | 85.0% | 52.6% | 93.5% | | **Mid-Market** | 15.0% | 43.1% | 4.9% | | **Enterprise** | 0% | 4.3% | 1.6% | ### By Industry #### Cake Equity - **Computer Software:** 19.5% - **Information Technology and Services:** 13.8% - **Financial Services:** 12.2% - **Health, Wellness and Fitness:** 5.7% - **Food & Beverages:** 4.1% - **Accounting:** 3.3% - **Legal Services:** 2.4% - **Biotechnology:** 1.6% - **Computer Games:** 1.6% - **Consumer Goods:** 1.6% - **Other:** 34.1% #### EquityList - **Financial Services:** 15.5% - **Information Technology and Services:** 13.8% - **Computer Software:** 9.5% - **Biotechnology:** 5.2% - **Health, Wellness and Fitness:** 5.2% - **Manufacturing:** 5.2% - **Logistics and Supply Chain:** 3.4% - **Electrical/Electronic Manufacturing:** 2.6% - **Apparel & Fashion:** 1.7% - **Entertainment:** 1.7% - **Other:** 36.2% #### Pulley - **Computer Software:** 34.1% - **Information Technology and Services:** 14.6% - **Financial Services:** 6.5% - **Biotechnology:** 4.1% - **Accounting:** 2.4% - **Aviation & Aerospace:** 2.4% - **Entertainment:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **Consumer Goods:** 1.6% - **Computer Games:** 1.6% - **Other:** 27.6% --- ## Alternatives ### Alternatives to Cake Equity - [Carta](https://www.g2.com/products/carta-carta/reviews) — 4.4/5 stars (228 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4018 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews) - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews) - [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews) - [Xumane Equity](https://www.g2.com/products/xumane-equity/reviews) — 5.0/5 stars (65 reviews) ### Alternatives to EquityList - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [Carta](https://www.g2.com/products/carta-carta/reviews) — 4.4/5 stars (228 reviews) - [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4018 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews) - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [trica equity](https://www.g2.com/products/trica-equity/reviews) — 4.4/5 stars (49 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [Xumane Equity](https://www.g2.com/products/xumane-equity/reviews) — 5.0/5 stars (65 reviews) - [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews) ### Alternatives to Pulley - [Carta](https://www.g2.com/products/carta-carta/reviews) — 4.4/5 stars (228 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews) - [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews) - [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews) - [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4018 reviews) --- ## Top Discussions ### Cake Equity No discussions available for this product. ### EquityList No discussions available for this product. ### Pulley No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cake-equity-vs-equitylist-vs-pulley-pulley)