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Compare Cake Equity and Carta Software 
At a Glance
Market Segments
Small-Business (85.3% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Free 5 Stakeholders Per Month
Free 25 Stakeholders Per Year
Cake Equity
Star Rating
(117)4.8 out of 5
Market Segments
Small-Business (85.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Stakeholders Per Month
Browse all 4 pricing plansCarta
Star Rating
(222)4.4 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 25 Stakeholders Per Year
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cake Equity excels in user experience, with many users highlighting its intuitive design and ease of navigation. One user mentioned, "The UX! The customer service. The team intelligence. SO easy to use and understand," showcasing its appeal for those new to equity management.
- Users say that Carta provides a comprehensive solution for managing equity and cap tables, with a clean interface that simplifies complex tasks. A recent user noted, "Carta makes it simple to manage our equity, cap tables, and employee option grants in one place," indicating its effectiveness in streamlining these processes.
- Reviewers mention that Cake Equity stands out for its exceptional customer support, receiving high praise for responsiveness and helpfulness. One user remarked on the "ease of use of the platform and functionality," which suggests that support plays a crucial role in enhancing the overall user experience.
- According to verified reviews, Carta users appreciate the platform's ability to quickly issue grants and track vesting, with one user stating, "I also appreciate how quickly we can issue grants, track vesting, and maintain accurate ownership records." This efficiency is a significant advantage for companies managing multiple equity transactions.
- G2 reviewers highlight that while both platforms offer free entry-level pricing, Cake Equity's focus on small businesses resonates well with its user base, as evidenced by its higher satisfaction ratings. Users have noted that the platform is "very useful" for modeling equity scenarios, which is particularly beneficial for smaller teams.
- Users report that while Carta has a strong feature set, it sometimes faces challenges in meeting specific workflow needs, with some reviewers mentioning configuration difficulties. In contrast, Cake Equity's straightforward setup process has garnered praise, with users noting its "easy organization of cap tables" as a key benefit.
Pricing
Entry-Level Pricing
Cake Equity
Free
Free
5 Stakeholders Per Month
- Access to Starter & Growth features
- Includes cap table, stock options, and SAFE notes
Carta
Carta Launch
Free
25 Stakeholders Per Year
Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/
- Cap table management
- SAFE management
- SAFE and Priced Modeling
Free Trial
Cake Equity
Free Trial is available
Carta
Free Trial is available
Ratings
Meets Requirements
9.1
90
8.8
162
Ease of Use
9.2
109
8.6
175
Ease of Setup
9.2
88
7.9
133
Ease of Admin
9.1
62
8.4
105
Quality of Support
9.8
87
8.3
144
Has the product been a good partner in doing business?
9.6
63
8.4
99
Product Direction (% positive)
9.9
90
8.0
155
Features by Category
Platform Basics
8.7
82
8.2
107
Platform Data
8.9
83
8.3
113
8.9
24
8.0
104
9.1
84
8.7
114
Platform Content
8.6
78
8.1
90
Platform Additional Functionality
9.3
83
8.9
107
8.0
70
8.7
88
8.9
75
8.7
97
Agentic AI - Equity Management
6.7
12
7.6
26
Platform - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Cake Equity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Carta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.5%
Information Technology and Services
14.9%
Financial Services
13.2%
Health, Wellness and Fitness
5.3%
Food & Beverages
4.4%
Other
44.7%
Computer Software
29.2%
Financial Services
12.8%
Information Technology and Services
8.2%
Internet
5.5%
Accounting
5.0%
Other
39.3%
Alternatives
Discussions
Cake Equity has no discussions with answers
How much does Carta cost?
2 Comments
Official Response from Carta
Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it...Read more
What was your experience during the public listing event (IPO)? Any issues with the platform?
1 Comment
PN
No issues whatsoever.Read more
What does Carta company do?
1 Comment
YK
The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying...Read more
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