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Compare Bynder and Optimizely Content Marketing Platform 
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At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
Contact Us
Custom Pricing
Bynder
Star Rating
(1,077)4.5 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about BynderOptimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the Content Creation Tools in Optimizely are highly rated at 8.6, allowing for robust content development, while Bynder's tools are rated lower at 7.5, indicating that users may find Optimizely more effective for creating diverse content types.
- Reviewers mention that Bynder excels in Search functionality with a score of 8.9, significantly outperforming Optimizely's score of 6.7. This suggests that users find it easier to locate assets and content within Bynder.
- G2 users highlight the superior Quality of Support from Bynder, scoring 9.2 compared to Optimizely's 8.8. This indicates that users may experience more responsive and helpful customer service with Bynder.
- Users on G2 report that Bynder's File Preview feature is rated at 8.7, which is higher than Optimizely's 7.4. This suggests that Bynder provides a better experience for users needing to preview files before finalizing their content.
- Reviewers mention that Optimizely's SEO capabilities are rated at 8.0, which is higher than Bynder's 6.9. This indicates that users may find Optimizely more effective for optimizing their content for search engines.
- Users say that Bynder's Media Types support is strong, with a score of 8.5 for video and 9.2 for images, while Optimizely's scores are lower. This suggests that Bynder may be a better choice for teams focused on diverse media content.
Pricing
Entry-Level Pricing
Bynder
Enterprise
Contact Us
Centralize all digital assets, manage asset storage and support creative and marketing teams to collaborate more efficiently during the creative process.
- Centralised content repository
- Collaboration & asset workflow tools
- Content creation & automation tools
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Free Trial
Bynder
Free Trial is available
Optimizely Content Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.8
930
8.8
60
Ease of Use
8.8
944
8.5
61
Ease of Setup
8.3
769
8.0
38
Ease of Admin
8.6
740
8.9
27
Quality of Support
9.3
893
8.9
50
Has the product been a good partner in doing business?
9.3
728
9.1
27
Product Direction (% positive)
9.2
913
9.6
61
Features by Category
Interface and Performance
8.5
669
|
Verified
7.8
17
|
Verified
8.6
654
|
Verified
8.1
17
|
Verified
8.9
688
|
Verified
7.7
18
|
Verified
8.7
680
|
Verified
7.9
17
|
Verified
7.4
481
7.4
16
Asset Management
9.0
665
|
Verified
8.6
19
|
Verified
8.9
652
|
Verified
8.2
14
|
Verified
8.3
588
|
Verified
7.7
17
|
Verified
8.4
600
|
Verified
8.5
17
|
Verified
8.6
564
|
Verified
8.5
14
|
Verified
8.6
531
|
Verified
Feature Not Available
8.6
567
|
Verified
Feature Not Available
8.6
488
8.2
18
Media Types
8.5
603
|
Verified
7.8
15
|
Verified
8.4
516
|
Verified
7.9
13
|
Verified
9.2
664
|
Verified
8.5
17
|
Verified
Administration
8.0
532
|
Verified
8.8
19
|
Verified
8.9
658
|
Verified
8.4
19
|
Verified
8.8
605
|
Verified
8.1
16
7.7
475
|
Verified
7.4
16
|
Verified
7.7
429
|
Verified
8.0
16
|
Verified
Agentic AI - Digital Asset Management
7.4
67
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
7.2
53
Not enough data
Feature Not Available
Not enough data
6.8
47
Not enough data
6.8
47
Not enough data
Agentic AI - Creative Management Platforms
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
Testing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
41
Not enough data
Platform Basics
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Content Planning
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Marketing Campaign Performance
Not enough data
7.7
13
Not enough data
8.1
13
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.3
11
Not enough data
8.0
11
Automation
Not enough data
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Administration
Not enough data
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Project management
Not enough data
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Workload
Not enough data
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Communication & Collaboration
Not enough data
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Cost Management
Not enough data
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Integration
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Content & Documents
Not enough data
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Controls
Not enough data
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Project Management
Not enough data
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Remote Collaboration
Not enough data
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Content Protection
9.2
61
Not enough data
8.6
50
Not enough data
9.1
65
Not enough data
8.9
61
Not enough data
Feature Not Available
Not enough data
9.0
64
Not enough data
8.5
57
Not enough data
8.8
50
Not enough data
Content Type
8.9
51
Not enough data
9.0
50
Not enough data
Content Creation
9.2
25
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Editing
6.5
254
Not enough data
7.4
266
Not enough data
6.1
241
Not enough data
6.8
248
Not enough data
Search
8.9
284
Not enough data
7.9
254
Not enough data
7.6
269
Not enough data
7.7
257
Not enough data
Permissions
8.5
275
Not enough data
8.7
280
Not enough data
8.6
270
Not enough data
Platform
8.0
255
Not enough data
7.9
260
Not enough data
7.4
243
Not enough data
Agentic AI - Brand Asset Management
7.2
29
Not enough data
6.6
30
Not enough data
7.6
29
Not enough data
7.2
27
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
Planning
6.3
68
8.3
17
Publishing
6.8
68
7.9
17
Social Media
6.5
67
7.6
17
Planning
6.7
219
8.6
34
Generative AI
6.5
70
7.5
16
6.2
66
7.5
16
6.1
67
7.4
16
Feature Not Available
7.1
16
Feature Not Available
Feature Not Available
Agentic AI - Content Creation
6.9
8
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
6.9
8
Not enough data
7.6
9
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
6.9
24
Not enough data
6.8
24
Not enough data
7.3
24
Not enough data
6.4
22
Not enough data
6.8
24
Not enough data
6.7
23
Not enough data
Planning
6.7
219
8.6
34
Tools
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Metrics
Not enough data
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bynder and Optimizely Content Marketing Platform are categorized as Content Creation, Digital Asset Management, and Content Distribution
Unique Categories
Bynder is categorized as Brand Asset Management, Digital Rights Management (DRM), Content Experience Platforms, and Creative Management Platforms
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Analytics, Marketing Resource Management, and Project Collaboration
Reviews
Reviewers' Company Size
Bynder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.4%
Consumer Goods
5.6%
Manufacturing
4.0%
Non-Profit Organization Management
3.9%
Retail
3.8%
Other
71.3%
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Discussions
Is there a trial version I can sign up for?
2 Comments
SP
https://medium.com/mobiotics/digital-rights-management-software-what-is-it-and-how-does-it-work-36a22ef61191Read more
How long does it take to develop a portal?
2 Comments
MB
Didn't realize this was product specific - so feel free to ignore as needed.
"a portal" is a pretty generic requirement - something as simple as a "contact...Read more
Can the system be integrated to an existing one?
2 Comments
SP
Yes, you can integrate with an existing one, you go through this article which will help you to understand the complete...Read more
Optimizely Content Marketing Platform has no discussions with answers
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