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# BuzzSumo vs Meltwater Comparison - What are their main differences?

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BuzzSumoMeltwater[+ Add Product](#)

Reviews

**BuzzSumo** [

4.5/5(107)

](https://www.g2.com/products/buzzsumo/reviews#reviews)

**Meltwater** [

4.1/5(2,674)

](https://www.g2.com/products/meltwater/reviews#reviews)

Pricing

**BuzzSumo**
Free Trial

**$199.00** · Content Creation

**Meltwater**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**BuzzSumo**
\<1 monthFaster

Based on 13 responses

**Meltwater**
1 month

Based on 318 responses

Return on Investment

**BuzzSumo**
7 months7 months sooner

Based on 12 responses

**Meltwater**
14 months

Based on 254 responses

Perceived Cost

**BuzzSumo**
$$$$$

**Meltwater**
$$$$$

Average Discount

**BuzzSumo**
24%11% more

**Meltwater**
13%

 ![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**BuzzSumo**
[
Content Management (3)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880729&qs=pros-and-cons#reviews)[
Content Creation (2)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2034681&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2214080&qs=pros-and-cons#reviews)[
Information Overload (1)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422253&qs=pros-and-cons#reviews)

**Meltwater**
[
Ease of Use (168)
](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1876445&qs=pros-and-cons#reviews)[
Features (137)
](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1875928&qs=pros-and-cons#reviews)[
Improvement Needed (78)
](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1872226&qs=pros-and-cons#reviews)[
Learning Curve (56)
](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1873163&qs=pros-and-cons#reviews)

Integrations

**BuzzSumo**
Not enough data

**Meltwater**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a6867b2a633fbb5cb36165ac39a3ea/audiense-discover.png "Product Avatar Image")

Audiense Discover

](https://www.g2.com/products/audiense-discover/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/meltwater/integrations)

Screenshots

**BuzzSumo**
 ![BuzzSumo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/95883/Tesla-Content-Search.png)

**Meltwater**
 ![Meltwater screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154792/01-Explore.png)

Ratings

Meets Requirements

**BuzzSumo**

8.8

8.892

**Meltwater**

7.9

7.92,187

Ease of Use

**BuzzSumo**

9.0

9.093

**Meltwater**

7.9

7.92,293

Ease of Setup

**BuzzSumo**

9.1

9.138

**Meltwater**

7.9

7.91,261

Ease of Admin

**BuzzSumo**

9.1

9.135

**Meltwater**

8.1

8.1939

Quality of Support

**BuzzSumo**

8.8

8.866

**Meltwater**

8.5

8.52,110

Has the product been a good partner in doing business?

**BuzzSumo**

9.1

9.131

**Meltwater**

8.4

8.4945

Product Direction (% positive)

**BuzzSumo**

8.8

8.888

**Meltwater**

8.0

8.02,159

Features

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

8.9

59

7.6

659

Social Analytics

Competitor Analysis

8.7(won by 0.9)

47

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

530

Post Performance

8.8(won by 0.8)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

520

Hashtag Analytics

9.2(won by 1.7)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

393

Sentiment Analysis

9.3(won by 2.2)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

427

Follower Analysis

Feature Not Available

7.7(won by default)

514

Paid Campaign Tracking

Feature Not Available

6.8(won by default)

376

Attribution

Feature Not Available

Feature Not Available

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Reports & Dashboards

Report Exporting

8.3(won by 0.3)

42

8.0

568

Report Customizability

Feature Not Available

7.7(won by default)

550

Scalability

Feature Not Available

7.9(won by default)

482

White Label

8.9(won by default)

9

Feature Not Available

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

Not enough data

Feature Not Available

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.8

45

7.5

992

Monitoring & Listening

Social Measurement

8.6(won by 0.5)

40

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

824

Influencer Identification

8.8(won by 1.5)

38

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

707

Brand Monitoring

9.2(won by 1.0)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

549

Keyword Tracking

9.0(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

537

Trend Analysis

8.7(won by 0.9)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

504

Competitor Analysis

8.9(won by 1.0)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

486

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

Not enough data

6.6(won by default)

85

Cross-system Integration

Not enough data

6.6(won by default)

90

Adaptive Learning

Not enough data

6.2(won by default)

84

Proactive Assistance

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Social Reporting

8.3(won by 0.3)

39

8.0

822

Alerts and Notifications

8.9(won by 0.8)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

493

Sentiment Analysis

Feature Not Available

6.9(won by default)

794

Advanced Data Filtering

Not enough data

7.8(won by default)

486

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Media and Influencer Targeting[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

9.0

9

7.4

530

Database

Media Database

9.0(won by 1.1)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

490

Newsroom

9.2(won by 1.2)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

390

Contact/Campaign Management

Feature Not Available

7.9(won by default)

416

Outreach

Media Distribution

8.8(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

433

PR Planner

8.5(won by 1.0)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

146

Social Media Services

8.8(won by 1.1)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

349

Reporting

Monitoring

9.4(won by 0.9)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

486

Response Desk

Feature Not Available

8.3(won by default)

362

Impact Measurement

Feature Not Available

8.1(won by default)

413

Agentic AI - Media and Influencer Targeting

Autonomous Task Execution

Not enough data

5.8(won by default)

20

Cross-system Integration

Not enough data

6.0(won by default)

19

Adaptive Learning

Not enough data

6.0(won by default)

19

Natural Language Interaction

Not enough data

6.0(won by default)

19

Proactive Assistance

Not enough data

6.0(won by default)

19

User Rights/Roles

Version Control

Feature Not Available

7.7(won by default)

305

Team Collaboration

Feature Not Available

8.0(won by default)

327

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

7.3

312

Content & Collaboration

Content Calendar

Not enough data

8.1(won by default)

239

Content Library

Not enough data

7.3(won by default)

211

Shared Inbox

Not enough data

7.3(won by default)

203

Approval Workflows

Not enough data

7.5(won by default)

204

Users and Permissions

Not enough data

8.0(won by default)

229

Content Creation

Not enough data

7.6(won by default)

211

Image Library

Not enough data

Not enough data

Social Management

Social Analytics

Not enough data

8.3(won by default)

285

Social Publishing

Not enough data

7.9(won by default)

273

Campaign Optimization

Not enough data

7.4(won by default)

237

Multi-Account Management

Not enough data

7.9(won by default)

277

Social Ads

Not enough data

6.5(won by default)

208

Campaign Planning

Not enough data

7.1(won by default)

208

Hashtag Capabilites

Not enough data

7.3(won by default)

100

Multi-Campaign

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Agentic AI - Social Media Management

Autonomous Task Execution

Not enough data

5.8(won by default)

24

Multi-step Planning

Not enough data

6.0(won by default)

24

Decision Making

Not enough data

6.2(won by default)

23

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Natural Language Interaction

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Media Monitoring[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

7.3

822

Media Channels

Broadcast Media

Not enough data

7.3(won by default)

645

Print Media

Not enough data

7.2(won by default)

667

Online Media

Not enough data

8.5(won by default)

746

Geographic Coverage

Local Media

Not enough data

7.8(won by default)

711

National Media

Not enough data

8.3(won by default)

720

International Media

Not enough data

7.6(won by default)

644

Reporting

Keyword Targeting

Not enough data

8.2(won by default)

724

Custom Feeds and Alerts

Not enough data

8.1(won by default)

705

Custom Reports

Not enough data

7.9(won by default)

712

Dashboards

Not enough data

8.0(won by default)

739

Agentic AI - Media Monitoring

Autonomous Task Execution

Not enough data

6.3(won by default)

83

Cross-system Integration

Not enough data

6.3(won by default)

82

Adaptive Learning

Not enough data

6.2(won by default)

80

Natural Language Interaction

Not enough data

6.3(won by default)

81

Proactive Assistance

Not enough data

Feature Not Available

Social Media Integration

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

6.6(won by default)

291

AI Text Summarization

Not enough data

6.6(won by default)

284

Generative AI

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Press Release Builder

Not enough data

Not enough data

API

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Press Monitoring

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Media Monitoring

Not enough data

Not enough data

Auto Update

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Content Curation[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.9

18

Not enough data

Content Discovery

Query Builder

8.5(won by default)

13

Not enough data

Content Sources

9.2(won by default)

13

Not enough data

Content Suggestions

9.2(won by default)

14

Not enough data

Multimedia Support

Not enough data

Not enough data

Content Curation

Collaboration

8.9(won by default)

11

Not enough data

Content Management

9.2(won by default)

12

Not enough data

Customization

Feature Not Available

Not enough data

Analytics and Reporting

Not enough data

Not enough data

Content Distribution

Social Media

9.0(won by default)

12

Not enough data

Integrations

8.3(won by default)

8

Not enough data

Email Marketing

Feature Not Available

Not enough data

Blogs/Websites

Feature Not Available

Not enough data

SEO

Not enough data

Not enough data

Agentic AI - Content Curation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Audience Intelligence Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

7.7

53

Audiences

Audience Insights

Not enough data

8.0(won by default)

46

Influencer Identification

Not enough data

7.3(won by default)

44

Buyer Personas

Not enough data

7.0(won by default)

42

Segmentation

Not enough data

7.4(won by default)

42

Data Analysis

Network Analysis

Not enough data

7.5(won by default)

42

Dashboards

Not enough data

8.2(won by default)

47

Visualizations

Not enough data

8.1(won by default)

43

Advanced Filtering

Not enough data

8.0(won by default)

45

Administration

Data Exporting

Not enough data

7.9(won by default)

44

Marketing Integrations

Not enough data

Feature Not Available

Ad Integrations

Not enough data

Feature Not Available

Agentic AI - Audience Intelligence Platforms

Autonomous Task Execution

Not enough data

Feature Not Available

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

Not enough data

7.2

222

Influencer Marketing

Influencer Recruitment

Not enough data

7.8(won by default)

206

Influencer Scoring

Not enough data

7.8(won by default)

206

Audience Analysis

Not enough data

8.0(won by default)

211

Influencer Segmentation

Not enough data

7.7(won by default)

199

Influencer Collaboration

Not enough data

7.4(won by default)

197

User-Generated Content (UGC) Management

Not enough data

6.9(won by default)

162

Content Approval

Not enough data

7.4(won by default)

170

Campaign Analytics

Not enough data

8.0(won by default)

199

Reporting and Dashboards

Not enough data

7.9(won by default)

200

Data Importing and Exporting Tools

Not enough data

7.7(won by default)

185

Influencer Compensation

Not enough data

6.7(won by default)

148

Social Commerce

Not enough data

6.7(won by default)

135

E-Commerce Integration

Not enough data

6.3(won by default)

115

Influencer Whitelisting

Not enough data

Feature Not Available

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Cross-system Integration

Not enough data

5.5(won by default)

7

Proactive Assistance

Not enough data

6.0(won by default)

7

Autonomous Task Execution

Not enough data

Feature Not Available

Multi-step Planning

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

PR Analytics[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

6.7

159

Generative AI

AI Text Generation

Not enough data

6.6(won by default)

155

AI Text Summarization

Not enough data

6.7(won by default)

154

Show 3 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Answer Engine Optimization (AEO)[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

AI Visibility & Tracking

AI Mention Tracking

Not enough data

Not enough data

AI Search Ranking Insights

Not enough data

Not enough data

Sentiment & Brand Analysis

AI Sentiment Monitoring

Not enough data

Not enough data

AI Hallucination Detection

Not enough data

Not enough data

Competitive Benchmarking

Industry AI Sentiment Benchmarking

Not enough data

Not enough data

Competitor AI Presence Comparison

Not enough data

Not enough data

AI Content Optimization

Semantic Optimization for AI Models

Not enough data

Feature Not Available

AI-Driven Content Recommendations

Not enough data

Not enough data

Reporting & Alerts

Real-Time AI Mention Alerts

Not enough data

Feature Not Available

AI Visibility Reporting

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")](https://www.g2.com/products/buzzsumo/reviews)

BuzzSumo

Small-Business(50 or fewer emp.)

60.0%

Mid-Market(51-1000 emp.)

34.3%

Enterprise(\> 1000 emp.)

5.7%

[![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews)

Meltwater

Small-Business(50 or fewer emp.)

41.4%

Mid-Market(51-1000 emp.)

38.0%

Enterprise(\> 1000 emp.)

20.6%

Small-Business

(50 or fewer emp.)

60.0%

41.4%

Mid-Market

(51-1000 emp.)

34.3%

38.0%

Enterprise

(\> 1000 emp.)

5.7%

20.6%

Reviewers' Industry

[![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")](https://www.g2.com/products/buzzsumo/reviews)
BuzzSumo

Marketing and Advertising

34.3%

Internet

10.5%

Information Technology and Services

7.6%

Computer Software

6.7%

Writing and Editing

2.9%

Other

38.1%

[![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews)
Meltwater

Marketing and Advertising

15.2%

Public Relations and Communications

14.7%

Non-Profit Organization Management

6.9%

Higher Education

5.4%

Information Technology and Services

3.2%

Other

54.6%

FAQs

## BuzzSumo vs Meltwater FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Meltwater vs BuzzSumo?

BuzzSumo stands out for higher reviewer satisfaction and ease of use, while Meltwater is favored for its advanced analytics and campaign management features.

| [Meltwater](https://www.g2.com/products/meltwater/reviews) | [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) |
| --- | --- |
| 4.1/5 (2669 reviews) | 4.5/5 (107 reviews) |
| Mid-Market | Small-Business |
| 7.9 | 9.1 |
| 8.6 | 8.8 |
| Advanced analytics and campaign management (156 all-time mentions) | Content research and ease of use (recent reviews) |

### How do the pricing models of Meltwater and BuzzSumo compare?

BuzzSumo is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Meltwater:** In recent reviews, several reviewers cite Meltwater as expensive, especially for smaller businesses, and mention that many features are locked behind higher-tier plans.
- **BuzzSumo:** Reviewers note that BuzzSumo's pricing can be a challenge for small businesses, but they are generally more satisfied with the value received, as reflected in its higher price satisfaction score.
- **Switching reasons:** Reviewers mention switching from Meltwater to alternatives due to cost concerns and the need for more flexible pricing.

### What are the best alternatives to Meltwater and BuzzSumo?

The top 3 alternatives to Meltwater and BuzzSumo are Onclusive, Semrush, and Hootsuite.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669) | Mid-Market | Expensive for smaller businesses (recent reviews) | Advanced analytics and campaign management (156 all-time mentions) |
| [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) | 4.5/5 (107) | Small-Business | Pricing can be a challenge for small businesses (recent reviews) | Content research and ease of use (recent reviews) |
| [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207) | Mid-Market | — | Comprehensive media monitoring (recent reviews) |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028) | Small-Business | — | SEO and content marketing capabilities (recent reviews) |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7413) | Small-Business | — | Social media management and scheduling (recent reviews) |

### Which Social Media Listening Tools features should I prioritize when comparing Meltwater and BuzzSumo?

Buyers should prioritize analytics and reporting, sentiment analysis, integrations, and ease of use when comparing Meltwater and BuzzSumo.

- **Analytics and Reporting:** Meltwater is cited for advanced analytics (87 all-time mentions), while BuzzSumo is praised for content research and reporting in recent reviews.
- **Sentiment Analysis:** Meltwater offers sentiment analysis as a feature, with 20 all-time mentions of social media limitations, while BuzzSumo does not list this feature.
- **Integrations:** Meltwater integrates with Klear (193 all-time mentions) and Slack (11 all-time mentions); BuzzSumo's integration mentions are not cited in the data.
- **Ease of Use:** BuzzSumo scores 9.0 on Ease of Use, while Meltwater scores 7.9.

### What are the pros and cons of Meltwater vs BuzzSumo?

Meltwater's headline strength is advanced analytics and campaign management, while BuzzSumo excels in content research and ease of use.

- **Meltwater strengths:** Advanced analytics (87 all-time mentions), campaign management (34 all-time mentions), detailed information (89 all-time mentions), and helpful features (156 all-time mentions).
- **Meltwater trade-offs:** Reviewers cite information overload (21 all-time mentions), limited features (55 all-time mentions), and a complex interface as trade-offs.
- **BuzzSumo strengths:** Content research, content management, and ease of use are highlighted in recent reviews.
- **BuzzSumo trade-offs:** Reviewers mention pricing as a challenge, initial difficulty, and limited mobile support.

### Is Meltwater or BuzzSumo better for small businesses?

BuzzSumo is the better fit for small businesses, as reflected by its largest reviewer segment and higher ease-of-use scores.

- **Meltwater:** Largest segment is Mid-Market; reviewers note the platform is expensive and complex for smaller businesses.
- **BuzzSumo:** Largest segment is Small-Business; reviewers highlight ease of use and suitability for small teams, though pricing can still be a concern.

### Which Social Media Listening Tools platform has better integrations?

Meltwater is favored for integrations, with more reviewer-cited integrations and higher mention counts.

- **Meltwater:** Integrates with Klear (193 all-time mentions) and Slack (11 all-time mentions), with reviewers frequently citing these integrations as valuable.
- **BuzzSumo:** No reviewer-cited integrations are mentioned in the data.

### How do Meltwater and BuzzSumo compare on customer support?

BuzzSumo and Meltwater are rated at parity on Quality of Support, with scores of 8.8 and 8.6 respectively, which is below the materiality threshold for a meaningful difference.

- **Meltwater:** Reviewers describe support as responsive and knowledgeable, with several citing helpful onboarding and troubleshooting experiences.
- **BuzzSumo:** Reviewers note generally positive support experiences, though some mention a desire for improved support systems and AI integration.

### Which is easier to implement, Meltwater or BuzzSumo?

BuzzSumo is easier to implement, with a higher Ease of Setup score of 9.1 compared to Meltwater's 7.9.

- **Meltwater:** Reviewers mention a learning curve and complexity in setup, especially for advanced features, but also note helpful onboarding resources.
- **BuzzSumo:** Reviewers consistently highlight ease of setup and user-friendly onboarding, with minimal barriers to getting started.

### Which product has better Social Media?

BuzzSumo is rated higher for Social Media, with reviewers citing its content research and engagement analytics as key strengths.

- **Meltwater:** Social Media is a frequently mentioned feature, with 20 all-time mentions of social media limitations and 87 all-time mentions of analytics; reviewers note comprehensive monitoring but cite some limitations in coverage and dashboard flexibility.
- **BuzzSumo:** Reviewers highlight social media engagement analytics, content research, and influencer identification as core strengths for social media use cases.

Alternatives

**BuzzSumo Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence")

[
Brandwatch Consumer...
](/products/brandwatch-consumer-intelligence/reviews)

 ![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24")

[
Brand24
](/products/brand24/reviews)

**Meltwater Alternatives**

 ![Onclusive](https://images.g2crowd.com/uploads/product/hd_favicon/d52cd01950ff1a43eaf4f9e4605a994b/onclusive.svg "Onclusive")

[
Onclusive
](/products/onclusive/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne")

[
CisionOne
](/products/cisionone/reviews)

 ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack")

[
Muck Rack
](/products/muck-rack/reviews)