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Compare BuzzSumo and Later Social 
Featured Products
At a Glance
Market Segments
Small-Business (60.6% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
$199.00
$25.00 1 Social Set & User Per Month
BuzzSumo
Star Rating
(106)4.5 out of 5
Market Segments
Small-Business (60.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00
Browse all 4 pricing plansLater Social
Star Rating
(367)4.5 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BuzzSumo excels in content research capabilities, allowing users to easily discover high-performing content across various topics. This feature is particularly praised for saving time and enhancing content marketing strategies.
- Users say Later Social stands out for its user-friendly scheduling platform, which simplifies the process of managing multiple social accounts. Reviewers appreciate the visual scheduling tools that help coordinate posts effectively across different channels.
- According to verified reviews, BuzzSumo's ease of use is highlighted, with many users finding it intuitive and packed with essential content marketing tools, such as keyword research and performance tracking, all in one place.
- Reviewers mention that Later Social's analytics features significantly streamline day-to-day operations, ensuring that posts are automated and consistent, which is a major plus for users managing multiple businesses.
- Users appreciate that both platforms offer robust support, but BuzzSumo's strong performance in content discovery and engagement metrics gives it an edge for those focused on content marketing, while Later Social is favored for its scheduling and multi-channel support.
- G2 reviewers highlight that while BuzzSumo has a higher entry-level price, its comprehensive features justify the cost for serious marketers, whereas Later Social's affordability makes it an attractive option for small businesses looking for effective social media management.
Pricing
Entry-Level Pricing
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Free Trial
BuzzSumo
Free Trial is available
Later Social
Free Trial is available
Ratings
Meets Requirements
8.8
92
8.6
246
Ease of Use
9.0
92
9.1
241
Ease of Setup
9.1
37
9.1
112
Ease of Admin
9.1
35
9.3
86
Quality of Support
8.8
66
8.7
174
Has the product been a good partner in doing business?
9.1
31
9.0
77
Product Direction (% positive)
8.8
88
8.6
223
Features by Category
Social Analytics
8.7(won by 0.5)
46
8.2
55
Feature Not Available
8.8(won by default)
74
8.8
54
9.0(won by 0.2)
82
Feature Not Available
8.4(won by default)
41
Feature Not Available
8.3(won by default)
49
9.2(won by 0.5)
10
8.7
34
9.3(won by 0.6)
9
8.7
25
Reports & Dashboards
Feature Not Available
8.5(won by default)
55
8.3
42
8.6(won by 0.3)
59
Feature Not Available
8.9(won by default)
68
8.9(won by 0.9)
9
8.0
26
Agentic AI - Social Media Analytics
Not enough data
5.7(won by default)
9
Not enough data
6.5(won by default)
9
Not enough data
6.7(won by default)
9
Not enough data
6.5(won by default)
9
Not enough data
6.7(won by default)
9
Content & Collaboration
Not enough data
9.3
143
Not enough data
9.0
142
Not enough data
7.7
86
Not enough data
7.4
46
Not enough data
8.6
102
Not enough data
7.5
63
Social Management
Not enough data
8.2
135
Not enough data
9.1
161
Not enough data
8.1
56
Not enough data
8.4
131
Not enough data
Feature Not Available
Not enough data
8.1
59
Not enough data
8.0
29
Agentic AI - Social Media Management
Not enough data
6.7
24
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
6.9
23
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
6.7
24
Content Discovery
8.5
13
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
Not enough data
Not enough data
Content Curation
8.9
11
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Content Distribution
9.0
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
40
Not enough data
8.8
38
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.5
8
Not enough data
8.9
6
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Feature Not Available
Not enough data
8.3
39
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
Content
Not enough data
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Engagement
Not enough data
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Social Shopping
Not enough data
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Analytics
Not enough data
8.6
11
Not enough data
9.5
10
Not enough data
9.0
12
Database
9.0
8
Not enough data
Feature Not Available
Not enough data
9.2
8
Not enough data
Outreach
8.8
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Reporting
9.4
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BuzzSumo and Later Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
BuzzSumo is categorized as Content Curation and Media and Influencer Targeting
Later Social is categorized as Social Commerce Platforms, Social Media Suites, and Social Media Management
Reviews
Reviewers' Company Size
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.7%
Internet
10.6%
Information Technology and Services
7.7%
Computer Software
6.7%
Writing and Editing
2.9%
Other
38.5%
Marketing and Advertising
16.8%
Health, Wellness and Fitness
6.5%
Retail
5.9%
Photography
4.4%
Apparel & Fashion
4.4%
Other
62.1%
Alternatives
Discussions
BuzzSumo has no discussions with answers
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MD
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