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# BuzzSumo vs HypeAuditor Comparison - What are their main differences?

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BuzzSumoHypeAuditor[+ Add Product](#)

Reviews

**BuzzSumo** [

4.5/5(107)

](https://www.g2.com/products/buzzsumo/reviews#reviews)

**HypeAuditor** [

4.6/5(271)

](https://www.g2.com/products/hypeauditor/reviews#reviews)

Pricing

**BuzzSumo**
Free Trial

**$199.00** · Content Creation

**HypeAuditor**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**BuzzSumo**
\<1 monthFaster

Based on 13 responses

**HypeAuditor**
1 month

Based on 53 responses

Return on Investment

**BuzzSumo**
7 months3 months sooner

Based on 12 responses

**HypeAuditor**
10 months

Based on 51 responses

Perceived Cost

**BuzzSumo**
$$$$$

**HypeAuditor**
$$$$$

Average Discount

**BuzzSumo**
24%12% more

**HypeAuditor**
12%

 ![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")

 ![HypeAuditor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c44562616b76478224bf32084c0ad43/hypeauditor.jpg "HypeAuditor")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**BuzzSumo**
[
Content Management (3)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=1880729&qs=pros-and-cons#reviews)[
Content Creation (2)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2034681&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2214080&qs=pros-and-cons#reviews)[
Information Overload (1)
](https://www.g2.com/products/buzzsumo/reviews?filters%5Bsentiment_snippet%5D=2422253&qs=pros-and-cons#reviews)

**HypeAuditor**
[
Ease of Use (29)
](https://www.g2.com/products/hypeauditor/reviews?filters%5Bsentiment_snippet%5D=1833131&qs=pros-and-cons#reviews)[
Influencer Management (29)
](https://www.g2.com/products/hypeauditor/reviews?filters%5Bsentiment_snippet%5D=1834628&qs=pros-and-cons#reviews)[
Missing Features (8)
](https://www.g2.com/products/hypeauditor/reviews?filters%5Bsentiment_snippet%5D=1833947&qs=pros-and-cons#reviews)[
Limited Analytics (7)
](https://www.g2.com/products/hypeauditor/reviews?filters%5Bsentiment_snippet%5D=1835233&qs=pros-and-cons#reviews)

Integrations

**BuzzSumo**
Not enough data

**HypeAuditor**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e365d06e59d452ce38793ba0221d7df9/fanpage-karma.png "Product Avatar Image")

Fanpage Karma

](https://www.g2.com/products/fanpage-karma/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_033aa224b72b00b72e8860e4e6401efc/microsoft-excel.png "Product Avatar Image")

Microsoft Excel

](https://www.g2.com/products/microsoft-excel/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34ebf6dfa7d511442315c3ec17dea9f5/tableau.png "Product Avatar Image")

Tableau

](https://www.g2.com/products/tableau/reviews)[
View all
](https://www.g2.com/products/hypeauditor/integrations)

Screenshots

**BuzzSumo**
 ![BuzzSumo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/95883/Tesla-Content-Search.png)

**HypeAuditor**
 ![HypeAuditor screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/142255/CM.png)

Ratings

Meets Requirements

**BuzzSumo**

8.8

8.892

**HypeAuditor**

8.5

8.5235

Ease of Use

**BuzzSumo**

9.0

9.093

**HypeAuditor**

9.1

9.1238

Ease of Setup

**BuzzSumo**

9.1

9.138

**HypeAuditor**

9.1

9.1192

Ease of Admin

**BuzzSumo**

9.1

9.135

**HypeAuditor**

8.9

8.9137

Quality of Support

**BuzzSumo**

8.8

8.866

**HypeAuditor**

9.3

9.3229

Has the product been a good partner in doing business?

**BuzzSumo**

9.1

9.131

**HypeAuditor**

9.2

9.2137

Product Direction (% positive)

**BuzzSumo**

8.8

8.888

**HypeAuditor**

9.5

9.5230

Features

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

8.9

59

7.7

82

Social Analytics

Competitor Analysis

8.7(won by 0.5)

47

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

66

Post Performance

8.8(won by 0.4)

54

8.4

70

Hashtag Analytics

9.2(won by 1.4)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

56

Sentiment Analysis

9.3(won by 1.9)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

57

Follower Analysis

Feature Not Available

9.2(won by default)

76

Paid Campaign Tracking

Feature Not Available

7.8(won by default)

54

Attribution

Feature Not Available

Feature Not Available

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Reports & Dashboards

Report Exporting

8.3

42

8.6(won by 0.3)

71

White Label

8.9(won by 1.9)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

50

Report Customizability

Feature Not Available

7.9(won by default)

67

Scalability

Feature Not Available

8.2(won by default)

61

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

Not enough data

7.2(won by default)

6

Cross-system Integration

Not enough data

6.9(won by default)

6

Adaptive Learning

Not enough data

6.9(won by default)

6

Proactive Assistance

Not enough data

7.2(won by default)

6

Decision Making

Not enough data

7.0(won by default)

5

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Content Curation[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.9

18

Not enough data

Content Discovery

Query Builder

8.5(won by default)

13

Not enough data

Content Sources

9.2(won by default)

13

Not enough data

Content Suggestions

9.2(won by default)

14

Not enough data

Multimedia Support

Not enough data

Not enough data

Content Curation

Collaboration

8.9(won by default)

11

Not enough data

Content Management

9.2(won by default)

12

Not enough data

Customization

Feature Not Available

Not enough data

Analytics and Reporting

Not enough data

Not enough data

Content Distribution

Social Media

9.0(won by default)

12

Not enough data

Integrations

8.3(won by default)

8

Not enough data

Email Marketing

Feature Not Available

Not enough data

Blogs/Websites

Feature Not Available

Not enough data

SEO

Not enough data

Not enough data

Agentic AI - Content Curation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.8

45

Not enough data

Monitoring & Listening

Social Measurement

8.6(won by default)

40

Not enough data

Influencer Identification

8.8(won by default)

38

Not enough data

Brand Monitoring

9.2(won by default)

8

Not enough data

Keyword Tracking

9.0(won by default)

8

Not enough data

Trend Analysis

8.7(won by default)

9

Not enough data

Competitor Analysis

8.9(won by default)

6

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Social Reporting

8.3(won by default)

39

Not enough data

Alerts and Notifications

8.9(won by default)

6

Not enough data

Sentiment Analysis

Feature Not Available

Not enough data

Advanced Data Filtering

Not enough data

Not enough data

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

Not enough data

7.6

189

Influencer Marketing

Influencer Recruitment

Not enough data

8.4(won by default)

163

|

Verified

Influencer Scoring

Not enough data

8.8(won by default)

156

|

Verified

Audience Analysis

Not enough data

8.9(won by default)

169

|

Verified

Influencer Segmentation

Not enough data

8.2(won by default)

146

|

Verified

Influencer Collaboration

Not enough data

7.9(won by default)

137

|

Verified

User-Generated Content (UGC) Management

Not enough data

7.0(won by default)

123

|

Verified

Content Approval

Not enough data

7.0(won by default)

120

|

Verified

Campaign Analytics

Not enough data

7.8(won by default)

147

|

Verified

Reporting and Dashboards

Not enough data

8.4(won by default)

147

|

Verified

Data Importing and Exporting Tools

Not enough data

8.2(won by default)

130

|

Verified

Influencer Whitelisting

Not enough data

7.6(won by default)

114

Influencer Compensation

Not enough data

7.2(won by default)

111

E-Commerce Integration

Not enough data

6.4(won by default)

96

Social Commerce

Not enough data

Feature Not Available

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

7.0(won by default)

17

Multi-step Planning

Not enough data

7.0(won by default)

18

Cross-system Integration

Not enough data

7.2(won by default)

17

Adaptive Learning

Not enough data

7.0(won by default)

16

Proactive Assistance

Not enough data

7.1(won by default)

16

Decision Making

Not enough data

7.3(won by default)

17

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Influencer Discovery

Not enough data

8.0(won by default)

5

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Media and Influencer Targeting[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

9.0

9

Not enough data

Database

Media Database

9.0(won by default)

8

Not enough data

Newsroom

9.2(won by default)

8

Not enough data

Contact/Campaign Management

Feature Not Available

Not enough data

Outreach

Media Distribution

8.8(won by default)

8

Not enough data

PR Planner

8.5(won by default)

8

Not enough data

Social Media Services

8.8(won by default)

8

Not enough data

Reporting

Monitoring

9.4(won by default)

8

Not enough data

Response Desk

Feature Not Available

Not enough data

Impact Measurement

Feature Not Available

Not enough data

Agentic AI - Media and Influencer Targeting

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

User Rights/Roles

Version Control

Feature Not Available

Not enough data

Team Collaboration

Feature Not Available

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")](https://www.g2.com/products/buzzsumo/reviews)

BuzzSumo

Small-Business(50 or fewer emp.)

60.0%

Mid-Market(51-1000 emp.)

34.3%

Enterprise(\> 1000 emp.)

5.7%

[![HypeAuditor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c44562616b76478224bf32084c0ad43/hypeauditor.jpg "HypeAuditor")](https://www.g2.com/products/hypeauditor/reviews)

HypeAuditor

Small-Business(50 or fewer emp.)

51.1%

Mid-Market(51-1000 emp.)

38.8%

Enterprise(\> 1000 emp.)

10.1%

Small-Business

(50 or fewer emp.)

60.0%

51.1%

Mid-Market

(51-1000 emp.)

34.3%

38.8%

Enterprise

(\> 1000 emp.)

5.7%

10.1%

Reviewers' Industry

[![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")](https://www.g2.com/products/buzzsumo/reviews)
BuzzSumo

Marketing and Advertising

34.3%

Internet

10.5%

Information Technology and Services

7.6%

Computer Software

6.7%

Writing and Editing

2.9%

Other

38.1%

[![HypeAuditor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c44562616b76478224bf32084c0ad43/hypeauditor.jpg "HypeAuditor")](https://www.g2.com/products/hypeauditor/reviews)
HypeAuditor

Marketing and Advertising

32.0%

Public Relations and Communications

6.0%

Computer Software

5.6%

Apparel & Fashion

4.5%

Information Technology and Services

4.5%

Other

47.4%

Alternatives

**BuzzSumo Alternatives**

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
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