Compare BuzzSumo and Hootsuite
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Small-Business (59.6% of reviews)
Entry-Level Pricing
$199.00
$99.00 1 user Per Month
BuzzSumo
Star Rating
(107)4.5 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00
Browse all 4 pricing plans
Hootsuite
Star Rating
(7,120)4.3 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that BuzzSumo shines in content research capabilities, allowing marketers to quickly identify high-performing content. A reviewer noted, "I like BuzzSumo’s powerful content research, seeing what performs best saves me a lot of time," which can be invaluable for content strategists looking to optimize their efforts.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users mentioning positive experiences with representatives. One user stated, "The customer support is also great," indicating that users feel supported in their day-to-day operations, which can be crucial for businesses relying on timely assistance.
- Reviewers mention that BuzzSumo is user-friendly, with many finding it easy to navigate and utilize its various tools. A user remarked, "The best thing I like about this software is it is easy to use," which can help new users get up to speed quickly without a steep learning curve.
- Users report that Hootsuite provides robust reporting features, allowing for customization of performance reports. One user appreciated the ability to "customize different performance reports," which can help businesses track their social media effectiveness more accurately.
- G2 reviewers highlight that while BuzzSumo offers strong content discovery features, it may not match Hootsuite's overall versatility in social media management. Users noted, "BuzzSumo makes it incredibly easy to discover high-performing content," but for comprehensive social media management, Hootsuite's broader feature set may be more beneficial.
Pricing
Entry-Level Pricing
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
BuzzSumo
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
8.8
92
8.4
6,244
Ease of Use
9.0
93
8.6
6,324
Ease of Setup
9.1
38
8.6
4,106
Ease of Admin
9.1
35
8.6
2,554
Quality of Support
8.8
66
8.1
4,689
Has the product been a good partner in doing business?
9.1
31
8.6
2,326
Product Direction (% positive)
8.8
88
8.0
6,121
Features by Category
Social Analytics
8.7(won by 1.2)
47
7.5
2159
Feature Not Available
7.9(won by default)
2358
8.8(won by 0.2)
54
8.6
2529
Feature Not Available
7.4(won by default)
1814
Feature Not Available
7.4(won by default)
2044
9.2(won by 1.6)
10
7.6
1491
9.3(won by 1.8)
9
7.5
1450
Reports & Dashboards
Feature Not Available
8.1(won by default)
2405
8.3(tied score)
42
8.3(tied score)
2371
Feature Not Available
8.4(won by default)
2400
8.9(won by 1.8)
9
7.1
1391
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
148
Not enough data
6.7(won by default)
158
Not enough data
6.6(won by default)
146
Not enough data
6.6(won by default)
148
Not enough data
6.7(won by default)
149
Content & Collaboration
Not enough data
9.0
2802
Not enough data
8.0
2570
Not enough data
8.0
2534
Not enough data
7.8
2407
Not enough data
8.2
2532
Not enough data
8.1
2548
Social Management
Not enough data
8.1
4595
Not enough data
8.9
5146
Not enough data
8.2
4507
Not enough data
8.4
4874
Not enough data
7.1
3476
Not enough data
8.0
2536
Not enough data
7.9
2159
Agentic AI - Social Media Management
Not enough data
6.8
281
Not enough data
7.0
278
Not enough data
7.1
303
Not enough data
7.1
278
Not enough data
7.0
272
Not enough data
7.0
274
Not enough data
7.1
269
Content Discovery
8.5
13
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
Not enough data
Not enough data
Content Curation
8.9
11
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Content Distribution
9.0
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
666
Campaign Management
Not enough data
8.4
672
Not enough data
8.1
664
Not enough data
8.1
654
Not enough data
7.9
664
Not enough data
8.0
662
Not enough data
8.4
651
Not enough data
8.2
645
Not enough data
7.8
631
Not enough data
7.7
633
Not enough data
8.1
627
Not enough data
8.0
619
Not enough data
7.5
619
Not enough data
7.7
614
Targeting
Not enough data
8.1
626
Not enough data
7.8
614
Not enough data
7.9
614
Not enough data
7.8
607
Platform
Not enough data
7.7
598
Not enough data
8.3
615
Not enough data
8.6
610
Not enough data
8.6
610
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
600
Not enough data
8.0
587
Not enough data
8.2
592
Monitoring & Listening
8.6
40
8.1
1915
8.8
38
7.2
1508
9.2
8
8.2
713
9.0
8
8.0
682
8.7
9
7.9
674
8.9
6
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
Feature Not Available
7.5
1355
8.3
39
8.1
1864
8.9
6
8.2
727
Not enough data
7.8
649
Database
9.0
8
Not enough data
Feature Not Available
Not enough data
9.2
8
Not enough data
Outreach
8.8
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Reporting
9.4
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BuzzSumo and Hootsuite are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
BuzzSumo is categorized as Content Curation and Media and Influencer Targeting
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Reviews
Reviewers' Company Size
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.3%
Internet
10.5%
Information Technology and Services
7.6%
Computer Software
6.7%
Writing and Editing
2.9%
Other
38.1%
Marketing and Advertising
15.4%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
BuzzSumo has no discussions with answers
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