Link copied to clipboard # BuzzSumo vs Hootsuite Comparison - What are their main differences? Share [ Export ](/compare/buzzsumo/hootsuite/export.csv) BuzzSumoHootsuite[+ Add Product](#) Pricing **BuzzSumo** Free Trial **$199.00** Flat Rate Per Month · Content Creation **$299.00** Flat Rate Per Month · PR & Comms **$499.00** Flat Rate Per Month · Suite **$999.00** · Enterprise Show more **Hootsuite** Free Trial **$99.00** Per User Per Month · Standard **$199.00** Per User Per Month · Professional **$399.00** Per User Per Month · Advanced **Custom Quote Available** Flat Rate Per Month · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **BuzzSumo** $$$$$ **Hootsuite** $$$$$ Average Discount **BuzzSumo** 24%13% more **Hootsuite** 11% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **BuzzSumo** 6 months Based on 100 responses **Hootsuite** 6 months Based on 100 responses Return on Investment **BuzzSumo** 6 months Based on 100 responses **Hootsuite** 6 months Based on 100 responses ![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo") ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **BuzzSumo** Content Management (3) Content Creation (2) Expensive (1) Information Overload (1) **Hootsuite** Intuitive Daily Use (788) Schedule Posts Ahead (640) High Subscription Costs (351) Limited Report Detail (198) Integrations **BuzzSumo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6ee5c9dddbf5c28b136829c8782ed1b/slack.png "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ View all ](https://www.g2.com/products/buzzsumo/integrations) **Hootsuite** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3b9a49dfdc49ebd54d82cd969118f88/adobe-creative-suite.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-creative-suite/reviews)[ View all ](https://www.g2.com/products/hootsuite/integrations) Screenshots **BuzzSumo** ![BuzzSumo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/95883/Tesla-Content-Search.png) **Hootsuite** ![Hootsuite screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1785789/Screenshot-2026-06-23-PerchComposer.png) **Ratings** from reviews Meets Requirements **BuzzSumo** **8.8** /10 Based on 92 responses **Hootsuite** **8.5** /10 Based on 6,705 responses Ease of Use **BuzzSumo** **9.0** /10 Based on 93 responses **Hootsuite** **8.6** /10 Based on 6,789 responses Ease of Setup **BuzzSumo** **9.1** /10 Based on 38 responses **Hootsuite** **8.7** /10 Based on 4,552 responses Ease of Admin **BuzzSumo** **9.1** /10 Based on 35 responses **Hootsuite** **8.7** /10 Based on 2,730 responses Quality of Support **BuzzSumo** **8.8** /10 Based on 66 responses **Hootsuite** **8.2** /10 Based on 5,058 responses Has the product been a good partner in doing business? **BuzzSumo** **9.1** /10 Based on 31 responses **Hootsuite** **8.6** /10 Based on 2,496 responses Product Direction (% positive) **BuzzSumo** **8.8** /10 Based on 88 responses **Hootsuite** **8.0** /10 Based on 6,499 responses **Features** ratings from reviews Social Media Analytics **8.9** /10 Based on 59 responses **8.0** /10 Based on 3,053 responses Social Media Listening Tools **8.8** /10 Based on 45 responses **7.9** /10 Based on 2,359 responses Social Media Management Not enough data **8.1** /10 Based on 5,806 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Content Curation **8.9** /10 Based on 18 responses Not enough data Social Media Advertising Not enough data **8.0** /10 Based on 722 responses Media and Influencer Targeting **9.0** /10 Based on 9 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 60.0% Mid-Market(51-1000 emp.) 34.3% Enterprise(\> 1000 emp.) 5.7% Small-Business(50 or fewer emp.) 60.0% Mid-Market(51-1000 emp.) 34.3% Enterprise(\> 1000 emp.) 5.7% Small-Business(50 or fewer emp.) 59.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 11.9% Small-Business(50 or fewer emp.) 59.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 11.9% **Reviewers' Industry** [![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")](https://www.g2.com/products/buzzsumo/reviews) BuzzSumo Marketing and Advertising 34.3% Internet 10.5% Information Technology and Services 7.6% Computer Software 6.7% Writing and Editing 2.9% Other 38.1% [![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")](https://www.g2.com/products/hootsuite/reviews) Hootsuite Marketing and Advertising 15.3% Non-Profit Organization Management 9.0% Higher Education 4.2% Computer Software 3.8% Information Technology and Services 3.6% Other 64.2% Alternatives **BuzzSumo Alternatives** ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence") [ Brandwatch Consumer... ](/products/brandwatch-consumer-intelligence/reviews) ![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24") [ Brand24 ](/products/brand24/reviews) **Hootsuite Alternatives** ![SOCi](https://images.g2crowd.com/uploads/product/hd_favicon/75e4c84354a52cc911139badfdcfe772/soci.SVG "SOCi") [ SOCi ](/products/soci/reviews) ![Vista Social](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6bd7e781e038728a57233d74d03445d5/vista-social.png "Vista Social") [ Vista Social ](/products/vista-social/reviews) ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ## BuzzSumo vs Hootsuite FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Hootsuite vs BuzzSumo? BuzzSumo stands out for content research and analytics, while Hootsuite is preferred for centralized social media scheduling and management. | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) | | --- | --- | | G2 Rating (reviews): 4.3/5 (7,413 reviews) | G2 Rating (reviews): 4.5/5 (107 reviews) | | Largest Segment: Small-Business | Largest Segment: Small-Business | | Ease of Setup: 8.7 | Ease of Setup: 9.1 | | Quality of Support: 8.2 | Quality of Support: 8.8 | | Top Reviewer-Cited Strength: Post Scheduling (1,585 all-time mentions) | Top Reviewer-Cited Strength: Content Management | ### How do the pricing models of Hootsuite and BuzzSumo compare? BuzzSumo is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Hootsuite. - **Hootsuite:** In recent reviews, many cite the pricing as steep for small teams and note that advanced analytics require higher-tier plans. - **BuzzSumo:** Reviewers frequently mention that while BuzzSumo is expensive, they feel the value is justified by its robust content research and analytics capabilities. - **Switching reasons:** Several reviewers mention switching from Hootsuite due to cost concerns and the need for more advanced analytics or content research features. ### What are the best alternatives to Hootsuite and BuzzSumo? The top three alternatives to Hootsuite and BuzzSumo are Meltwater, Vista Social, and SOCi. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | Pricing is often cited as high for small teams | Post Scheduling (1,585 all-time mentions) | | [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) | 4.5/5 (107 reviews) | Small-Business | Expensive but valued for analytics depth | Content Management | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2,669 reviews) | Mid-Market | — | Media Monitoring | | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5 (1,126 reviews) | Small-Business | — | Ease of Use | | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5 (4,673 reviews) | Small-Business | — | Multi-location Management | ### Which Social Media Management features should I prioritize when comparing Hootsuite and BuzzSumo? Buyers should prioritize post scheduling, analytics and reporting, content research, integrations, and team collaboration when comparing Hootsuite and BuzzSumo. - **Post Scheduling:** Hootsuite: 1,585 all-time mentions; BuzzSumo: not cited for scheduling. - **Analytics and Reporting:** Hootsuite: Reporting Efficiency (315 all-time mentions); BuzzSumo: Reviewers highlight analytics and engagement metrics as core strengths. - **Content Research:** BuzzSumo: Content Management and Content Creation are top strengths; Hootsuite: not cited for content research. - **Integrations:** Hootsuite: Facebook (1,021 all-time mentions), Google Analytics, Asana; BuzzSumo: not cited for integrations. - **Team Collaboration:** Hootsuite: Team Collaboration (361 all-time mentions); BuzzSumo: not cited for collaboration features. ### What are the pros and cons of Hootsuite vs BuzzSumo? Hootsuite's headline strength is centralized post scheduling, while BuzzSumo excels in content research and analytics. - **Hootsuite strengths:** Post Scheduling (1,585 all-time mentions), Centralized Management (1,085), Multi-platform Posting (365), Team Collaboration (361), Reporting Efficiency (315). - **Hootsuite trade-offs:** Limited Features (483), Missing Features (459), Social Media Limitations (343), Improvement Needed (329), reviewers note analytics depth and pricing as areas for improvement. - **BuzzSumo strengths:** Content Management, Content Creation, Engagement, Research Tools, Trend Analysis, reviewers highlight analytics and influencer discovery. - **BuzzSumo trade-offs:** Expensive, Information Overload, Initial Difficulty, Interface Issues, Learning Curve, Limited Mobile Support, Not Intuitive, Slow Performance, reviewers mention the cost and complexity for new users. ### Is Hootsuite or BuzzSumo better for small businesses? Hootsuite is the stronger fit for small businesses, as both products are most popular in the small-business segment, but Hootsuite's reviewer sentiment emphasizes time-saving and centralized management for small teams. - **Hootsuite:** Largest segment is Small-Business; reviewers highlight time-saving, centralized scheduling, and ease of use for small teams. - **BuzzSumo:** Largest segment is Small-Business; reviewers value its analytics and content research, but frequently cite pricing as a challenge for small companies. ### Which Social Media Management platform has better integrations? Hootsuite is favored for integrations, with reviewers citing more integration options and higher mention counts. - **Hootsuite:** Facebook (1,021 all-time mentions), Google Analytics, Asana; reviewers frequently mention integration capabilities. - **BuzzSumo:** No integrations are cited in recent reviews. ### How do Hootsuite and BuzzSumo compare on customer support? BuzzSumo scores higher on Quality of Support, with a 0.6-point advantage over Hootsuite. - **Hootsuite:** Reviewers describe support as generally helpful but note inconsistent experiences and slower responses for billing or technical issues. - **BuzzSumo:** Reviewers consistently praise support responsiveness and helpfulness, with several citing positive onboarding and troubleshooting experiences. ### Which is easier to implement, Hootsuite or BuzzSumo? BuzzSumo is rated higher for Ease of Setup, with a 0.4-point advantage over Hootsuite. - **Hootsuite:** Reviewers describe setup as straightforward, with most able to onboard quickly, though some mention a learning curve for advanced features. - **BuzzSumo:** Reviewers consistently report easy and fast setup, with minimal onboarding required. ### Which product has better Social Media? Hootsuite is more frequently cited for Social Media features and management. - **Hootsuite:** Social Media is the most frequently mentioned feature, with 1,585 all-time mentions for Post Scheduling, 1,400 for Scheduling, and 1,085 for Centralized Management. - **BuzzSumo:** Reviewers highlight content analytics and engagement tracking for social media, but mention counts for Social Media features are not supplied.