# BuzzSumo vs Google Analytics Comparison

| | BuzzSumo | Google Analytics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 107 | 6,841 | 
| **Largest Market Segment** | Small-Business (60.0% of reviews) | Small-Business (59.9% of reviews) | 
| **Entry Level Price** | $199.00 | No pricing available | 

---
## Top Pros & Cons

### BuzzSumo

Pros:
- Content Management (3 reviews)
- Content Creation (2 reviews)

Cons:
- Expensive (1 reviews)
- Information Overload (1 reviews)

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

---
## Ratings Comparison
| Rating | BuzzSumo | Google Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.8 (92 reviews) | 9.0 (5679 reviews) | 
  | **Ease of Use** | 9.0 (93 reviews) | 7.8 (5717 reviews) | 
  | **Ease of Setup** | 9.1 (38 reviews) | 8.0 (2924 reviews) | 
  | **Ease of Admin** | 9.1 (35 reviews) | 8.3 (2633 reviews) | 
  | **Quality of Support** | 8.8 (66 reviews) | 7.5 (4733 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (31 reviews) | 8.3 (2411 reviews) | 
  | **Product Direction (% positive)** | 8.8 (88 reviews) | 8.5 (5537 reviews) | 

---
## Pricing

### BuzzSumo

#### Entry-Level Pricing

Plan: Content Creation

Price: $199.00

Description: For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)

Key Features:
- 2 Years of Historical Data
- 1 User
- Unlimited Exports

[Browse all 4 editions](https://www.g2.com/products/buzzsumo/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 4722 |

#### Metrics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (4104 reviews) | 
| **Engagement** | Not enough data | 8.8 (4051 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.7 (3960 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (3637 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (3414 reviews) | 
| **Retention** | Not enough data | 8.4 (3604 reviews) | 
| **Return** | Not enough data | 8.5 (3647 reviews) | 
| **Conversions** | Not enough data | 8.6 (3766 reviews) | 
| **Funnels** | Not enough data | 8.2 (3327 reviews) | 

#### Reporting

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | 
| **Trending** | Not enough data | 8.5 (3561 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.2 (3262 reviews) | 
| **Segmentation** | Not enough data | 8.4 (3521 reviews) | 
| **Mobile Reporting** | Not enough data | 8.5 (3435 reviews) | 
| **Unification Across Devices** | Not enough data | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (3718 reviews) | 

#### Other

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **User Data** | Not enough data | 8.5 (3726 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.3 (3286 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (3506 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (2704 reviews) | 
| **Promotional Messages** | Not enough data | 8.0 (2420 reviews) | 
| **Administration Alerts** | Not enough data | 8.2 (2799 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (88 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (90 reviews) | 
| **Decision Making** | Not enough data | 8.4 (94 reviews) | 

#### Administration

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (2674 reviews) | 
| **QA Testing** | Not enough data | 8.2 (2334 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (3485 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (3567 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.9/10 | 59 |
| **Google Analytics** | N/A | N/A |

#### Social Analytics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Competitor Analysis** | 8.7 (47 reviews) | Not enough data | 
| **Follower Analysis** | Feature Not Available | Not enough data | 
| **Post Performance** | 8.8 (54 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 9.2 (10 reviews) | Not enough data | 
| **Sentiment Analysis** | 9.3 (9 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Report Customizability** | Feature Not Available | Not enough data | 
| **Report Exporting** | 8.3 (42 reviews) | Not enough data | 
| **Scalability** | Feature Not Available | Not enough data | 
| **White Label** | 8.9 (9 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Google Analytics** | 8.8/10 | 1366 |

#### User Identification

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Demographics** | Not enough data | 8.9 (1176 reviews) | 
| **User Segmentation** | Not enough data | 8.8 (1132 reviews) | 
| **Geolocation** | Not enough data | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (1017 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (1163 reviews) | 
| **Attribution** | Not enough data | 8.5 (1067 reviews) | 
| **Dashboard** | Not enough data | 8.9 (1177 reviews) | 
| **User Path Tracking** | Not enough data | 8.7 (1121 reviews) | 
| **User Activity History** | Not enough data | 8.6 (1094 reviews) | 

#### Metrics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (230 reviews) | 
| **Retention** | Not enough data | 8.8 (223 reviews) | 
| **Return** | Not enough data | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | 8.8 (236 reviews) | 

### Content Curation

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.9/10 | 18 |
| **Google Analytics** | N/A | N/A |

#### Content Discovery

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Query Builder** | 8.5 (13 reviews) | Not enough data | 
| **Content Sources** | 9.2 (13 reviews) | Not enough data | 
| **Content Suggestions** | 9.2 (14 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 

#### Content Curation

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Collaboration** | 8.9 (11 reviews) | Not enough data | 
| **Content Management** | 9.2 (12 reviews) | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Analytics and Reporting** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Social Media** | 9.0 (12 reviews) | Not enough data | 
| **Email Marketing** | Feature Not Available | Not enough data | 
| **Blogs/Websites** | Feature Not Available | Not enough data | 
| **Integrations** | 8.3 (8 reviews) | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Agentic AI - Content Curation

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.8/10 | 45 |
| **Google Analytics** | N/A | N/A |

#### Monitoring & Listening

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Social Measurement** | 8.6 (40 reviews) | Not enough data | 
| **Influencer Identification** | 8.8 (38 reviews) | Not enough data | 
| **Brand Monitoring** | 9.2 (8 reviews) | Not enough data | 
| **Keyword Tracking** | 9.0 (8 reviews) | Not enough data | 
| **Trend Analysis** | 8.7 (9 reviews) | Not enough data | 
| **Competitor Analysis** | 8.9 (6 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Sentiment Analysis** | Feature Not Available | Not enough data | 
| **Social Reporting** | 8.3 (39 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.9 (6 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 9.0/10 | 9 |
| **Google Analytics** | N/A | N/A |

#### Database

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Media Database** | 9.0 (8 reviews) | Not enough data | 
| **Contact/Campaign Management** | Feature Not Available | Not enough data | 
| **Newsroom** | 9.2 (8 reviews) | Not enough data | 

#### Outreach

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Media Distribution** | 8.8 (8 reviews) | Not enough data | 
| **PR Planner** | 8.5 (8 reviews) | Not enough data | 
| **Social Media Services** | 8.8 (8 reviews) | Not enough data | 

#### Reporting

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Monitoring** | 9.4 (8 reviews) | Not enough data | 
| **Response Desk** | Feature Not Available | Not enough data | 
| **Impact Measurement** | Feature Not Available | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### User Rights/Roles

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Version Control** | Feature Not Available | Not enough data | 
| **Team Collaboration** | Feature Not Available | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1120 reviews) | 
| **Audience Insights** | Not enough data | 8.9 (1496 reviews) | 
| **Social Sharing** | Not enough data | 8.3 (1253 reviews) | 

#### Metrics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | 
| **Sessions** | Not enough data | 8.9 (1502 reviews) | 
| **Engagement** | Not enough data | 8.9 (1499 reviews) | 
| **Return** | Not enough data | 8.7 (1414 reviews) | 
| **Conversions** | Not enough data | 8.7 (1430 reviews) | 
| **Search Rank** | Not enough data | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | Not enough data | 8.0 (41 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Google Analytics** | 8.7/10 | 268 |

#### Metrics

| Feature | BuzzSumo | Google Analytics | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (230 reviews) | 
| **Retention** | Not enough data | 8.8 (223 reviews) | 
| **Return** | Not enough data | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | 8.8 (236 reviews) | 

---
## Categories

**Unique to BuzzSumo (4):** [Content Curation Tools](https://www.g2.com/categories/content-curation), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Google Analytics (4):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | BuzzSumo | Google Analytics | 
|---|---|---|
| **Small-Business** | 60.0% | 59.9% | 
| **Mid-Market** | 34.3% | 28.3% | 
| **Enterprise** | 5.7% | 11.7% | 

### By Industry

#### BuzzSumo

- **Marketing and Advertising:** 34.3%
- **Internet:** 10.5%
- **Information Technology and Services:** 7.6%
- **Computer Software:** 6.7%
- **Writing and Editing:** 2.9%
- **Human Resources:** 2.9%
- **Hospital & Health Care:** 1.9%
- **Higher Education:** 1.9%
- **Management Consulting:** 1.9%
- **Financial Services:** 1.9%
- **Other:** 27.6%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to BuzzSumo

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7222 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (347 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3911 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3911 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2923 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1365 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### BuzzSumo

No discussions available for this product.

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 7 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buzzsumo-vs-google-analytics)