# Butter CMS vs Optimizely Content Management System Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Optimizely Content Management System excels in **customer support** , with users highlighting the availability of assistance even on weekends. This level of support is a significant advantage for teams needing quick resolutions to issues.
- **Users say** that Butter CMS stands out for its **headless CMS capabilities** , allowing marketers to update content without developer intervention. This flexibility is particularly beneficial for businesses looking to scale their content across multiple channels efficiently.
- **Reviewers mention** that Optimizely offers a **user-friendly interface** and strong integration with digital marketing tools, making it ideal for delivering targeted content. Users appreciate how easy it is to navigate the platform, enhancing their overall experience.
- **According to verified reviews** , Butter CMS is praised for its **ease of use** , with many users noting the intuitive framework that guides them through the content management process. This user-centric design helps reduce the learning curve for new users.
- **G2 reviewers highlight** that while Optimizely has a solid performance in personalization features, Butter CMS outshines it in **content authoring and scheduling** , with users appreciating the robust tools that facilitate seamless content updates and planning.
- **Users report** that Butter CMS has a slight edge in **overall satisfaction** , reflected in its higher star rating. This suggests that users feel more positively about their experience with Butter CMS, particularly in terms of usability and support.



| | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 206 | 197 | 
| **Largest Market Segment** | Small-Business (63.9% of reviews) | Mid-Market (47.0% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | No pricing available | 

---
## Top Pros & Cons

### Butter CMS

Pros:
- Content Management (16 reviews)
- Ease of Use (15 reviews)

Cons:
- Limited Features (8 reviews)
- Missing Features (6 reviews)

### Optimizely Content Management System

Pros:
- Flexibility (17 reviews)
- Ease of Use (16 reviews)

Cons:
- Learning Curve (11 reviews)
- Expensive (9 reviews)

---
## Ratings Comparison
| Rating | Butter CMS | Optimizely Content Management System | 
|---|---|---|
  | **Meets Requirements** | 8.9 (154 reviews) | 8.2 (168 reviews) | 
  | **Ease of Use** | 9.1 (153 reviews) | 7.9 (170 reviews) | 
  | **Ease of Setup** | 9.1 (96 reviews) | 7.3 (125 reviews) | 
  | **Ease of Admin** | 9.1 (86 reviews) | 7.5 (109 reviews) | 
  | **Quality of Support** | 9.5 (146 reviews) | 7.8 (149 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (84 reviews) | 8.1 (98 reviews) | 
  | **Product Direction (% positive)** | 9.0 (139 reviews) | 7.8 (156 reviews) | 

---
## Pricing

### Butter CMS

#### Entry-Level Pricing

Plan: Free

Price: Free Trial Per Month

Description: For freelancers and devs launching fast on small projects or MVPs

Key Features:
- Unlimited users
- 50 blogs
- Unlimited Components & Collections

[Browse all 5 editions](https://www.g2.com/products/butter-cms/pricing)

#### Free Trial

Yes

### Optimizely Content Management System

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Butter CMS** | 8.3/10 | 60 |
| **Optimizely Content Management System** | 7.6/10 | 161 |

#### Content

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Content Authoring** | 9.1 (57 reviews) | 8.3 (143 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.7 (56 reviews) | 8.0 (143 reviews) ✓ Verified | 
| **Versioning** | 8.2 (50 reviews) | 8.0 (137 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 7.6 (41 reviews) | 7.2 (135 reviews) ✓ Verified | 
| **Approval Process** | 8.8 (40 reviews) | 7.7 (127 reviews) ✓ Verified | 
| **Content Scheduling** | 8.3 (47 reviews) | 7.9 (135 reviews) ✓ Verified | 
| **Asset Management** | 8.2 (55 reviews) | 7.6 (136 reviews) ✓ Verified | 
| **Internal Search** | 7.4 (56 reviews) | 6.9 (139 reviews) ✓ Verified | 
| **Content Repository** | 8.6 (55 reviews) | 7.9 (134 reviews) ✓ Verified | 

#### Design

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 8.3 (47 reviews) | 6.4 (119 reviews) ✓ Verified | 
| **Mobile** | 8.0 (49 reviews) | 7.1 (123 reviews) ✓ Verified | 
| **Branding/Themes** | 8.2 (46 reviews) | 7.5 (120 reviews) ✓ Verified | 
| **Customization** | 8.6 (54 reviews) | 7.8 (130 reviews) ✓ Verified | 

#### Platform

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **User Community** | 8.0 (45 reviews) | 7.2 (126 reviews) | 
| **SEO** | 8.5 (51 reviews) | 7.7 (131 reviews) | 
| **Flexible Navigation Structures** | 8.3 (52 reviews) | 7.8 (133 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (51 reviews) | 8.0 (137 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.4 (44 reviews) | 8.2 (116 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (39 reviews) | 8.2 (120 reviews) ✓ Verified | 
| **Dashboards and Reports** | 7.6 (38 reviews) | 6.9 (125 reviews) ✓ Verified | 
| **API / Integrations** | 8.9 (52 reviews) | 7.7 (125 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Butter CMS** | 8.4/10 | 7 |
| **Optimizely Content Management System** | N/A | N/A |

#### Analytics

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Web Analytics** | 7.8 (6 reviews) | Not enough data | 
| **Campaign Tracking** | 8.1 (6 reviews) | Not enough data | 
| **Audience Insights** | 7.8 (6 reviews) | Not enough data | 
| **Reports & Dashboards** | 7.8 (6 reviews) | Not enough data | 
| **Personalization** | 8.9 (6 reviews) | Not enough data | 
| **Marketing Automation** | 7.5 (6 reviews) | Not enough data | 

#### Content Management

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Customizable Templated Workflows** | 9.7 (5 reviews) | Not enough data | 
| **Asset Management** | 8.8 (7 reviews) | Not enough data | 
| **Portals and Sites** | 8.9 (6 reviews) | Not enough data | 

#### Design & Development

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **No-Code App Development** | Feature Not Available | Not enough data | 
| **Low-Code App Development** | 8.3 (6 reviews) | Not enough data | 
| **Self-Service Capabilities** | 9.0 (5 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Butter CMS** | N/A | N/A |
| **Optimizely Content Management System** | 7.4/10 | 15 |

#### Functionality

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Developer Tools** | Not enough data | 7.3 (13 reviews) | 
| **Automation** | Not enough data | 6.3 (12 reviews) | 
| **Website Staging** | Not enough data | 7.2 (13 reviews) | 

#### Management

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Web Content Dedication** | Not enough data | 7.6 (14 reviews) | 
| **Website Hosting** | Not enough data | 8.3 (14 reviews) | 
| **Role-Based Permissions** | Not enough data | 7.7 (13 reviews) | 

#### Support

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **CMS Variety** | Not enough data | 7.4 (14 reviews) | 
| **Multi-CMS Support** | Not enough data | 7.8 (12 reviews) | 
| **Compliance** | Not enough data | 7.4 (13 reviews) | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Butter CMS** | 7.9/10 | 70 |
| **Optimizely Content Management System** | 7.8/10 | 15 |

#### Publishing

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Automated Publishing** | 8.7 (49 reviews) ✓ Verified | 8.2 (14 reviews) | 
| **Multi-language** | 8.0 (38 reviews) ✓ Verified | 8.8 (14 reviews) | 
| **AR/VR Capability** | 6.5 (23 reviews) | 6.4 (14 reviews) | 

#### Development

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Image Management** | 8.0 (59 reviews) ✓ Verified | 7.8 (15 reviews) | 
| **Reuseable Content** | 8.7 (51 reviews) ✓ Verified | 7.7 (14 reviews) | 
| **Unlimited Environments** | 7.8 (42 reviews) ✓ Verified | 7.4 (14 reviews) | 
| **Form Builder** | 7.1 (25 reviews) | 7.9 (15 reviews) | 

#### Analytics

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Personalization** | 7.8 (42 reviews) | 8.2 (15 reviews) | 
| **Content Performance** | 8.4 (47 reviews) | 8.0 (15 reviews) | 

#### Agentic AI - Headless CMS

| Feature | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Butter CMS (1):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)

**Unique to Optimizely Content Management System (1):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Butter CMS | Optimizely Content Management System | 
|---|---|---|
| **Small-Business** | 63.9% | 17.7% | 
| **Mid-Market** | 26.7% | 47.0% | 
| **Enterprise** | 9.4% | 35.4% | 

### By Industry

#### Butter CMS

- **Computer Software:** 11.4%
- **Information Technology and Services:** 9.9%
- **Financial Services:** 7.4%
- **Internet:** 5.0%
- **Retail:** 5.0%
- **Health, Wellness and Fitness:** 5.0%
- **Telecommunications:** 4.0%
- **Leisure, Travel & Tourism:** 4.0%
- **Marketing and Advertising:** 4.0%
- **Consumer Goods:** 4.0%
- **Other:** 40.6%

#### Optimizely Content Management System

- **Information Technology and Services:** 19.0%
- **Computer Software:** 8.9%
- **Financial Services:** 5.6%
- **Marketing and Advertising:** 5.6%
- **Higher Education:** 5.0%
- **Retail:** 4.5%
- **Insurance:** 3.4%
- **Airlines/Aviation:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.8%
- **Government Administration:** 2.2%
- **Other:** 40.2%

---
## Alternatives

### Alternatives to Butter CMS

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (194 reviews)
- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Agility CMS](https://www.g2.com/products/agility-cms/reviews) — 4.4/5 stars (199 reviews)
- [Ghost](https://www.g2.com/products/ghost/reviews) — 4.1/5 stars (39 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)

### Alternatives to Optimizely Content Management System

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (542 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9518 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)

---
## Top Discussions

### Butter CMS

- Title: [How does a headless CMS work?](https://www.g2.com/discussions/how-does-a-headless-cms-work) — 2 comments
  > **Top comment:** "A headless CMS is a content management system that provides a way to author content (our UI/Dashboard), but instead of having your content tightly coupled to..."
- Title: [What is Prismic?](https://www.g2.com/discussions/what-is-prismic) — 1 comment
  > **Top comment:** "A headless CMS is a content management system that provides a way to author content (our UI/Dashboard), but instead of having your content tightly coupled to..."
- Title: [What is butter CMS?](https://www.g2.com/discussions/what-is-butter-cms) — 1 comment
  > **Top comment:** "ButterCMS is your content backend.  An API-first headless CMS platform that marketers + developers love.

Here's a quick overview:..."

### Optimizely Content Management System

- Title: [Does Episerver offer product education?](https://www.g2.com/discussions/education-and-certification) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can choose for business users and developers online, as live virtual instruction, and in our training centers worldwide. You can see our current training..."
- Title: [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) — 1 comment
  > **Top comment:** "Episerver DXC is a cloud-based WCMS that combines content management, digital commerce and personalization capabilities into one platform.
It uses data and..."
- Title: [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) — 1 comment
  > **Top comment:** "The main product itself is closed source; however, there are open-source first and third-party addons."
- Title: [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) — 1 comment
  > **Top comment:** "YES - an old-style CMS built on MS .Net.
Not headless "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/butter-cms-vs-optimizely-content-management-system)