Link copied to clipboard # Butter CMS vs Ghost Comparison - What are their main differences? Share [ Export ](/compare/butter-cms/ghost/export.csv) Butter CMSGhost[+ Add Product](#) Pricing **Butter CMS** Free Trial **$119.00** Flat Rate Per Month · Basic **$239.00** Flat Rate Per Month · Startup **$449.00** Flat Rate Per Month · Small Business **Contact Vendor for Pricing** Usage Based Per Year · Enterprise / Agency Show more **Ghost** Free Trial **Contact Vendor for Pricing** · Basic **Pricing Insights** from reviews Perceived Cost **Butter CMS** $$$$$ **Ghost** $$$$$ Average Discount **Butter CMS** 5% **Ghost** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Butter CMS** 6 months Based on 100 responses **Ghost** 6 months Based on 100 responses Return on Investment **Butter CMS** 6 months Based on 100 responses **Ghost** 6 months Based on 100 responses ![Butter CMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9c1af894e7a4c8ea06fd6bac72becd0c/butter-cms.png "Butter CMS") ![Ghost](https://images.g2crowd.com/uploads/product/hd_favicon/ac017cf978fc823b99a33e65aa24aa6a/ghost.svg "Ghost") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Butter CMS** Content Management (16) Ease of Use (15) Limited Features (8) Missing Features (6) **Ghost** Community Support (1) Customer Support (1) Integrations **Butter CMS** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98d4e0320aa8550aeeda473f45903fd3/angular.jpg "Product Avatar Image") Angular ](https://www.g2.com/products/angular/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8457ce1bea309d5088c4db35cf954c31/brandfolder.jpg "Product Avatar Image") Brandfolder ](https://www.g2.com/products/brandfolder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder ](https://www.g2.com/products/bynder/reviews)[ View all ](https://www.g2.com/products/butter-cms/integrations) **Ghost** Not enough data Screenshots **Butter CMS** ![Butter CMS screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/187920/buttercms-homepage.png) **Ghost** ![Ghost screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/120369/ghost-admin-home-header-0c20f780aac8e98af7a56076ae8228b8.png) **Ratings** from reviews Meets Requirements **Butter CMS** **8.9** /10 Based on 154 responses **Ghost** **7.9** /10 Based on 32 responses Ease of Use **Butter CMS** **9.1** /10 Based on 153 responses **Ghost** **7.9** /10 Based on 32 responses Ease of Setup **Butter CMS** **9.1** /10 Based on 96 responses **Ghost** **8.0** /10 Based on 18 responses Ease of Admin **Butter CMS** **9.1** /10 Based on 86 responses **Ghost** **8.2** /10 Based on 18 responses Quality of Support **Butter CMS** **9.5** /10 Based on 146 responses **Ghost** **8.0** /10 Based on 25 responses Has the product been a good partner in doing business? **Butter CMS** **9.6** /10 Based on 84 responses **Ghost** **8.2** /10 Based on 10 responses Product Direction (% positive) **Butter CMS** **9.0** /10 Based on 139 responses **Ghost** **6.1** /10 Based on 30 responses **Features** ratings from reviews Web Content Management **8.3** /10 Based on 60 responses **8.1** /10 Based on 25 responses Digital Experience Platforms (DXP) **8.4** /10 Based on 7 responses Not enough data Headless CMS **7.9** /10 Based on 70 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 63.9% Mid-Market(51-1000 emp.) 26.7% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 63.9% Mid-Market(51-1000 emp.) 26.7% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 78.9% Mid-Market(51-1000 emp.) 13.2% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 78.9% Mid-Market(51-1000 emp.) 13.2% Enterprise(\> 1000 emp.) 7.9% **Reviewers' Industry** [![Butter CMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9c1af894e7a4c8ea06fd6bac72becd0c/butter-cms.png "Butter CMS")](https://www.g2.com/products/butter-cms/reviews) Butter CMS Computer Software 11.4% Information Technology and Services 9.9% Financial Services 7.4% Internet 5.0% Retail 5.0% Other 61.4% [![Ghost](https://images.g2crowd.com/uploads/product/hd_favicon/ac017cf978fc823b99a33e65aa24aa6a/ghost.svg "Ghost")](https://www.g2.com/products/ghost/reviews) Ghost Computer Software 23.7% Information Technology and Services 13.2% Publishing 7.9% Writing and Editing 5.3% Professional Training & Coaching 5.3% Other 44.7% Alternatives **Butter CMS Alternatives** ![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity") [ Sanity ](/products/sanity/reviews) ![Hygraph](https://images.g2crowd.com/uploads/product/hd_favicon/9776a3695bb4e89b2a6e5b48030e9606/hygraph.svg "Hygraph") [ Hygraph ](/products/hygraph/reviews) ![Storyblok](https://images.g2crowd.com/uploads/product/hd_favicon/4b8041cd8ae250b60855fc7d90ee7bac/storyblok.svg "Storyblok") [ Storyblok ](/products/storyblok/reviews) ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful") [ Contentful ](/products/contentful/reviews) **Ghost Alternatives** ![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity") [ Sanity ](/products/sanity/reviews) ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful") [ Contentful ](/products/contentful/reviews) ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow") [ Webflow ](/products/webflow/reviews) ![Hygraph](https://images.g2crowd.com/uploads/product/hd_favicon/9776a3695bb4e89b2a6e5b48030e9606/hygraph.svg "Hygraph") [ Hygraph ](/products/hygraph/reviews) ## Butter CMS vs Ghost FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Butter CMS vs Ghost? Butter CMS stands out for higher reviewer satisfaction, especially in support and ease of setup, while Ghost is favored for its clean editor and blogging focus. | [Butter CMS](https://www.g2.com/products/butter-cms/reviews) | [Ghost](https://www.g2.com/products/ghost/reviews) | | --- | --- | | 4.6/5 (206 reviews) | 4.0/5 (40 reviews) | | Small-Business | Small-Business | | 9.1 | 8.0 | | 9.5 | 8.0 | | Ease of Use, Content Management | Clean Editor, Blogging Platform | ### How do the pricing models of Butter CMS and Ghost compare? Butter CMS is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Ghost. - **Butter CMS:** In recent reviews, many cite Butter CMS as competitively priced for all business sizes, though some mention price complexities and higher costs for large teams. - **Ghost:** Reviewers describe Ghost as reasonable for self-hosting and light on budget, but some note limitations in lower-tier plans and additional costs for features like search. - **Switching reasons:** Recent Butter CMS reviewers mention switching from other CMSs due to ease of use and cost efficiencies, while Ghost reviewers highlight moving away from WordPress for a simpler, more focused blogging experience. ### What are the best alternatives to Butter CMS and Ghost? The top three alternatives to Butter CMS and Ghost are Sanity, Hygraph, and Storyblok. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Butter CMS](https://www.g2.com/products/butter-cms/reviews) | 4.6/5 (206 reviews) | Small-Business | Competitively priced for all business sizes, but can be expensive for large teams | Ease of Use, Content Management | | [Ghost](https://www.g2.com/products/ghost/reviews) | 4.0/5 (40 reviews) | Small-Business | Reasonable for self-hosting, but some features require higher-tier plans | Clean Editor, Blogging Platform | | [Sanity](https://www.g2.com/products/sanity/reviews) | 4.7/5 (926 reviews) | Small-Business | — | — | | [Hygraph](https://www.g2.com/products/hygraph/reviews) | 4.4/5 (735 reviews) | Small-Business | — | — | | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5 (592 reviews) | Small-Business | — | — | ### Which Headless CMS features should I prioritize when comparing Butter CMS and Ghost? Buyers comparing Butter CMS and Ghost should prioritize API capabilities, ease of use, content management flexibility, integrations, and support quality. - **API capabilities:** Butter CMS has 5 all-time mentions for APIs and API integration; Ghost is cited for straightforward API integration in recent reviews. - **Ease of use:** Butter CMS scores 9.1; Ghost scores 7.9. - **Content management flexibility:** Butter CMS has 10 all-time mentions for content management and 3 for CMS flexibility; Ghost is praised for its clean editor and blogging focus. - **Integrations:** Butter CMS has 6 all-time mentions for integrations; Ghost is noted for easy Stripe and Zapier integration in recent reviews. - **Support quality:** Butter CMS scores 9.5; Ghost scores 8.0. ### What are the pros and cons of Butter CMS vs Ghost? Butter CMS is strongest in ease of use and support, while Ghost is favored for its clean editor and blogging experience. - **Butter CMS strengths:** Ease of use (10 all-time mentions), content management (10), integrations (6), API integration (5), customer support (4), intuitive interface (4), and documentation (3). - **Butter CMS trade-offs:** Expensive for large teams (5), limited features (5), API issues (3), app integration issues (3), and data migration challenges (3). - **Ghost strengths:** Clean editor, easy setup, simple user interface, and easy Stripe integration, each cited in recent reviews. - **Ghost trade-offs:** Reviewers note limited flexibility for advanced customizations, fewer plugins compared to competitors, and some dissatisfaction with support interactions. ### Is Butter CMS or Ghost better for small businesses? Butter CMS is the better fit for small businesses, supported by its dominant small-business segment and positive reviewer sentiment. - **Butter CMS:** Small-Business is the largest segment, with reviewers highlighting ease of setup, intuitive UI, and strong support for small teams and startups. - **Ghost:** Small-Business is also the largest segment, but reviewers note that while setup is easy, some features are limited in lower-tier plans and support experiences are mixed. ### Which Headless CMS platform has better integrations? Butter CMS is favored for integrations, with more reviewer-cited mentions and broader integration flexibility. - **Butter CMS:** Integrations are cited in 6 all-time mentions, with reviewers highlighting connections to platforms like BigCommerce and various front-end frameworks. - **Ghost:** Integrations are mentioned in recent reviews, including Stripe and Zapier, but with fewer all-time mentions and less emphasis on extensibility. ### How do Butter CMS and Ghost compare on customer support? Butter CMS leads Ghost in Quality of Support by a material margin, with a 1.5-point higher score (9.5 vs 8.0). - **Butter CMS:** Reviewers consistently praise responsive, knowledgeable, and proactive support, with 4 all-time mentions and frequent recent positive feedback. - **Ghost:** Support experiences are mixed, with some reviewers noting helpful community forums and others reporting negative interactions or dissatisfaction with customer service. ### Which is easier to implement, Butter CMS or Ghost? Butter CMS is rated higher for Ease of Setup, with a 1.1-point advantage over Ghost (9.1 vs 8.0). - **Butter CMS:** Reviewers describe setup as fast, straightforward, and accessible for non-technical users, with many citing minimal developer involvement and quick onboarding. - **Ghost:** Reviewers note easy installation and a clean setup process, especially for self-hosting, but some mention challenges for non-technical users and limitations in customization. ### Which product has better API? Butter CMS is favored for API capabilities, with more reviewer-cited mentions and higher satisfaction. - **Butter CMS:** 5 all-time mentions for APIs and API integration, with reviewers highlighting robust API support and flexible content delivery. - **Ghost:** Reviewers describe the API as straightforward and well-documented, but with fewer all-time mentions and less emphasis on extensibility. ## Butter CMS vs Ghost When assessing the two solutions, reviewers found Butter CMS easier to use, set up, and administer. Reviewers also preferred doing business with Butter CMS overall. - Reviewers felt that Butter CMS meets the needs of their business better than Ghost. - When comparing quality of ongoing product support, reviewers felt that Butter CMS is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Butter CMS over Ghost.