# Butter CMS vs Core dna Comparison - What are their main differences? At a Glance Star Rating **Butter CMS** [ 4.6/5(206) ](https://www.g2.com/products/butter-cms/reviews#reviews) **Core dna** [ 4.5/5(13) ](https://www.g2.com/products/core-dna/reviews#reviews) Market Segments **Butter CMS** Small-Business (63.9% of reviews) **Core dna** Small-Business (84.6% of reviews) Pros & Cons **Butter CMS** [ Content Management (10) ](https://www.g2.com/products/butter-cms/reviews?filters%5Bsentiment_snippet%5D=1775549&qs=pros-and-cons#reviews)[ Ease of Use (10) ](https://www.g2.com/products/butter-cms/reviews?filters%5Bsentiment_snippet%5D=1774579&qs=pros-and-cons#reviews)[ Expensive (5) ](https://www.g2.com/products/butter-cms/reviews?filters%5Bsentiment_snippet%5D=1773420&qs=pros-and-cons#reviews)[ Limited Features (5) ](https://www.g2.com/products/butter-cms/reviews?filters%5Bsentiment_snippet%5D=1775039&qs=pros-and-cons#reviews) **Core dna** Not enough data Entry-Level Pricing **Butter CMS** **Free Trial** Per Month **Core dna** No pricing available ## Butter CMS vs Core dna When assessing the two solutions, reviewers found Butter CMS easier to use, set up, and administer. Reviewers also preferred doing business with Butter CMS overall. - Reviewers felt that Core dna meets the needs of their business better than Butter CMS. - When comparing quality of ongoing product support, reviewers felt that Butter CMS is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Core dna over Butter CMS. Pricing Entry-Level Pricing **Butter CMS** Butter CMS Free Free Trial Per Month For freelancers and devs launching fast on small projects or MVPs - Unlimited users - 50 blogs - Unlimited Components & Collections [Browse all 5 pricing plans](/products/butter-cms/pricing) **Core dna** Core dna No pricing available Free Trial **Butter CMS** Butter CMS Free Trial is available **Core dna** Core dna Free Trial is available Ratings Meets Requirements 8.9 154 9.5 13 Ease of Use 9.1 153 8.7 13 Ease of Setup 9.1 96 8.5 11 Ease of Admin 9.1 86 8.8 12 Quality of Support 9.5 146 9.2 13 Has the product been a good partner in doing business? 9.6 84 9.4 12 Product Direction (% positive) 9.0 139 10.0 13 Features by Category Web Content Management[Hide 51 FeaturesShow 51 Features](javascript:void(0);) 8.3 60 Not enough data Content Content Authoring 9.1(won by default) 57 Not enough data Rich Text Editor 8.7(won by default) 56 Not enough data Versioning 8.2(won by default) 50 Not enough data Plug-ins/Widgets/Apps 7.6(won by default) 41 Not enough data Approval Process 8.8(won by default) 40 Not enough data Content Scheduling 8.3(won by default) 47 Not enough data Asset Management 8.2(won by default) 55 Not enough data Internal Search 7.4(won by default) 56 Not enough data Content Repository 8.6(won by default) 55 Not enough data SEO Management Not enough data Not enough data eCommerce Management Not enough data Not enough data Forms Management Not enough data Not enough data Campaign Management Not enough data Not enough data Media Management Not enough data Not enough data Drag & Drop Editor Not enough data Not enough data Audio Editor Not enough data Not enough data Design Breadth of Pre-Built Templates 8.3(won by default) 47 Not enough data Mobile 8.0(won by default) 49 Not enough data Branding/Themes 8.2(won by default) 46 Not enough data Customization 8.6(won by default) 54 Not enough data Platform User Community 8.0(won by default) 45 Not enough data SEO 8.5(won by default) 51 Not enough data Flexible Navigation Structures 8.3(won by default) 52 Not enough data User, Role, and Access Management 8.6(won by default) 51 Not enough data Enterprise Scalability 8.4(won by default) 44 Not enough data Internationalization 7.9(won by default) 39 Not enough data Dashboards and Reports 7.6(won by default) 38 Not enough data API 8.9(won by default) 52 Not enough data Agentic AI - Web Content Management Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Collaboration Tools Not enough data Not enough data Image Editing Not enough data Not enough data Website Publishing Options Not enough data Not enough data Chatbot Not enough data Not enough data Content Publishing Options Not enough data Not enough data Text Editing Not enough data Not enough data Access Control Not enough data Not enough data Website Accessibility Tools Not enough data Not enough data Content Delivery Not enough data Not enough data Content Personalization Not enough data Not enough data Configurable Workflow Not enough data Not enough data Generative AI Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Video Editing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Testing Not enough data Not enough data Activity Monitoring Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Digital Experience Platforms (DXP)[Hide 45 FeaturesShow 45 Features](javascript:void(0);) 8.4 7 8.3 11 Analytics Web Analytics 7.8(tied score) 6 7.8(tied score) 9 Campaign Tracking 8.1(won by 0.7) 6 7.4 9 Audience Insights 7.8(won by 0.6) 6 7.2 9 Reports & Dashboards 7.8(tied score) 6 7.8(tied score) 10 Personalization 8.9(won by default) 6 Not enough data Marketing Automation 7.5(won by default) 6 Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Content Management Customizable Templated Workflows 9.7(won by 0.4) 5 9.3 9 Asset Management 8.8 7 9.0(won by 0.2) 10 Portals and Sites 8.9(won by 0.2) 6 8.7 9 SEO Management Not enough data Not enough data Campaign Management Not enough data Not enough data Metadata Management Not enough data Not enough data Calendar Management Not enough data Not enough data Audio File Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Content Management Not enough data Not enough data Brand Management Not enough data Not enough data Document Management Not enough data Not enough data Template Management Not enough data Not enough data Design & Development No-Code App Development Feature Not Available 8.3(won by default) 5 Low-Code App Development 8.3 6 8.6(won by 0.3) 6 Self-Service Capabilities 9.0 5 9.3(won by 0.3) 10 Agentic AI - Digital Experience Platforms Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integration Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data API Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Customizable Templates Not enough data Not enough data Customizable Forms Not enough data Not enough data Alerts/Notifications Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Headless CMS[Hide 95 FeaturesShow 95 Features](javascript:void(0);) 7.9 70 Not enough data Publishing Automated Publishing 8.7(won by default) 49 | Verified Not enough data Multi-language 8.0(won by default) 38 | Verified Not enough data AR/VR Capability 6.5(won by default) 23 Not enough data Development Image Management 8.0(won by default) 59 | Verified Not enough data Reuseable Content 8.7(won by default) 51 | Verified Not enough data Unlimited Environments 7.8(won by default) 42 | Verified Not enough data Form Builder 7.1(won by default) 25 Not enough data Web Forms Not enough data Not enough data Customizable Forms Not enough data Not enough data User Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Compliance Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Website Management Not enough data Not enough data Document Management Not enough data Not enough data SEO Management Not enough data Not enough data Content Management Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Integrated Development Environment Not enough data Not enough data File Management Not enough data Not enough data Analytics Personalization 7.8(won by default) 42 Not enough data Content Performance 8.4(won by default) 47 Not enough data Interactive Content Not enough data Not enough data Agentic AI - Headless CMS Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality A/B Testing Not enough data Not enough data Full Text Search Not enough data Not enough data Two-Factor Authentication Not enough data Not enough data SDKs Not enough data Not enough data Content Publishing Options Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Image Editing Not enough data Not enough data API Not enough data Not enough data Content Library Not enough data Not enough data Mobile Access Not enough data Not enough data Reporting/Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data De-Coupled Front & Back Ends Not enough data Not enough data Collaboration Tools Not enough data Not enough data Activity Dashboard Not enough data Not enough data Generative AI Not enough data Not enough data Customizable Templates Not enough data Not enough data Text Editing Not enough data Not enough data Drag & Drop Not enough data Not enough data Rich Text Editor Not enough data Not enough data Scheduling Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Configurable Workflow Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Preview Functionality Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data For Marketers Not enough data Not enough data Version Control Not enough data Not enough data Approval Process Control Not enough data Not enough data Filtering Not enough data Not enough data For Developers Not enough data Not enough data Website Analytics Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Historical Reporting Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Email Marketing Not enough data Not enough data Loyalty Program Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web/Mobile App Development Not enough data Not enough data Product Catalog Not enough data Not enough data Inventory Optimization Not enough data Not enough data Multi-Location Not enough data Not enough data Data Synchronization Not enough data Not enough data Inventory Tracking Not enough data Not enough data Customer Database Not enough data Not enough data Activity Tracking Not enough data Not enough data Multi-Currency Not enough data Not enough data Shopping Cart Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customer Accounts Not enough data Not enough data Conversion Tracking Not enough data Not enough data CRM Not enough data Not enough data Search/Filter Not enough data Not enough data Barcode/Ticket Scanning Not enough data Not enough data SSL Security Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Secure Login Not enough data Not enough data Document Review Not enough data Not enough data Content Delivery Not enough data Not enough data Customizable Branding Not enough data Not enough data Secure Data Storage Not enough data Not enough data Document Storage Not enough data Not enough data Mobile Capture Not enough data Not enough data Offline Access Not enough data Not enough data Templates Not enough data Not enough data File Sharing Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);) Not enough data Not enough data Headless Commerce Decoupling Not enough data Not enough data REST APIs Not enough data Not enough data Data Orchestration Not enough data Not enough data Customization Not enough data Not enough data Extensibility Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Generative AI Not enough data Not enough data Agentic AI - E-Commerce Platforms Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Accounting Integration Not enough data Not enough data Additional Functionality Inventory Control Not enough data Not enough data AI Copilot Not enough data Not enough data Reordering Not enough data Not enough data Bulk Ordering Not enough data Not enough data Multi-Currency Not enough data Not enough data Customer Accounts Not enough data Not enough data Multi-Location Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Drag & Drop Not enough data Not enough data Shopping Cart Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Synchronization Not enough data Not enough data Order Tracking Not enough data Not enough data Email Marketing Not enough data Not enough data Activity Dashboard Not enough data Not enough data Loyalty Program Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Templates Not enough data Not enough data Customizable Templates Not enough data Not enough data Inventory Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data CRM Not enough data Not enough data Kitting Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web/Mobile App Development Not enough data Not enough data Product Catalog Not enough data Not enough data Inventory Optimization Not enough data Not enough data De-Coupled Front & Back Ends Not enough data Not enough data Customer Database Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Search/Filter Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Barcode/Ticket Scanning Not enough data Not enough data Product Configurator Not enough data Not enough data Data Import/Export Not enough data Not enough data Inventory Auditing Not enough data Not enough data Quotes/Estimates Not enough data Not enough data Customer History Not enough data Not enough data Invoice Creation Not enough data Not enough data For Small Businesses Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Merchandising/Marketing Storefront Design Tools Not enough data Not enough data Product Visualization Not enough data Not enough data Recommendations / Personalization Not enough data Not enough data Promotions and Discounts Not enough data Not enough data Shopping Cart Abandonment Not enough data Not enough data Product Reviews Not enough data Not enough data SEO Not enough data Not enough data Product Catalog Content Management Not enough data Not enough data Product Configuration Not enough data Not enough data Product Search and Filtering Not enough data Not enough data Intangible Products Not enough data Not enough data Discount Management Not enough data Not enough data Order Process Checkout Process Not enough data Not enough data Shipping Options Not enough data Not enough data Tax Display and Processing Not enough data Not enough data Payment Processing Not enough data Not enough data Order Management Not enough data Not enough data Returns / Refunds Not enough data Not enough data Retail Inventory Management Not enough data Not enough data Multi-Channel Fulfillment Not enough data Not enough data Returns Management Not enough data Not enough data Order Processing Not enough data Not enough data Order Fulfillment Not enough data Not enough data Purchase Order Management Not enough data Not enough data Backorder Management Not enough data Not enough data Special Order Management Not enough data Not enough data Payment Options Not enough data Not enough data Sales Order Management Not enough data Not enough data Purchase Order Management Not enough data Not enough data Credit Card Processing Not enough data Not enough data Multi-Channel Support Omnichannel Not enough data Not enough data Mobile Not enough data Not enough data Social Commerce Not enough data Not enough data Customer Service Not enough data Not enough data Store Locator Not enough data Not enough data 3rd-Party Store Integration Not enough data Not enough data B2B Not enough data Not enough data Multi-Store Not enough data Not enough data Point of Sale (POS) Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Mobile Commerce Not enough data Not enough data Platform APIs Not enough data Not enough data Customization Not enough data Not enough data Integrations to Add-on Tools Not enough data Not enough data User Management Not enough data Not enough data Reporting / Analytics Not enough data Not enough data Security Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Admin Access Rights Not enough data Not enough data Test-to-Product Migration Not enough data Not enough data Internationalization Not enough data Not enough data Cross Browser Support Not enough data Not enough data Performance and Reliability Not enough data Not enough data Mobile Access Not enough data Not enough data SEO Management Not enough data Not enough data Shipping Management Not enough data Not enough data Campaign Management Not enough data Not enough data Catalog Management Not enough data Not enough data Website Management Not enough data Not enough data Promotions Management Not enough data Not enough data Reviews Management Not enough data Not enough data eCommerce Management Not enough data Not enough data Price/Margin Management Not enough data Not enough data Application Management Not enough data Not enough data Product Data Management Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Invoice Management Not enough data Not enough data Workflow Management Not enough data Not enough data Warehouse Management Not enough data Not enough data Sales Tax Management Not enough data Not enough data Customer Management Not enough data Not enough data Communication Management Not enough data Not enough data Data Security Not enough data Not enough data Reviews Reviewers' Company Size [![Butter CMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9c1af894e7a4c8ea06fd6bac72becd0c/butter-cms.png "Butter CMS")](https://www.g2.com/products/butter-cms/reviews) Butter CMS Small-Business(50 or fewer emp.) 63.9% Mid-Market(51-1000 emp.) 26.7% Enterprise(\> 1000 emp.) 9.4% [![Core dna](https://images.g2crowd.com/uploads/product/hd_favicon/2914adb43a3e0b1b05b874bd90a6055e/core-dna.svg "Core dna")](https://www.g2.com/products/core-dna/reviews) Core dna Small-Business(50 or fewer emp.) 84.6% Mid-Market(51-1000 emp.) 15.4% Enterprise(\> 1000 emp.) 0% Small-Business (50 or fewer emp.) 63.9% 84.6% Mid-Market (51-1000 emp.) 26.7% 15.4% Enterprise (\> 1000 emp.) 9.4% 0% Reviewers' Industry [![Butter CMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9c1af894e7a4c8ea06fd6bac72becd0c/butter-cms.png "Butter CMS")](https://www.g2.com/products/butter-cms/reviews) Butter CMS Computer Software 11.4% Information Technology and Services 9.9% Financial Services 7.4% Internet 5.0% Retail 5.0% Other 61.4% [![Core dna](https://images.g2crowd.com/uploads/product/hd_favicon/2914adb43a3e0b1b05b874bd90a6055e/core-dna.svg "Core dna")](https://www.g2.com/products/core-dna/reviews) Core dna Marketing and Advertising 30.8% Translation and Localization 7.7% Retail 7.7% Music 7.7% Hospitality 7.7% Other 38.5% Alternatives **Butter CMS Alternatives** ![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity") [ Sanity 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