# BuiltWith, HG Insights vs Wappalyzer Comparison

| | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 62 | 429 | 57 | 
| **Largest Market Segment** | Mid-Market (52.5% of reviews) | Mid-Market (47.4% of reviews) | Small-Business (64.2% of reviews) | 
| **Entry Level Price** | $295 per month | No pricing available | $250.00 Per Month | 

---
## Top Pros & Cons

### BuiltWith

Pros:
- Lead Generation (1 reviews)
- List Building (1 reviews)

Cons:
- Data Quality (1 reviews)
- Inefficiency (1 reviews)

### HG Insights

Pros:
- Ease of Use (3 reviews)
- Data Accuracy (2 reviews)

Cons:
- Expensive (2 reviews)
- Outdated Data (2 reviews)

### Wappalyzer

Pros:
- Ease of Use (3 reviews)
- Accuracy (2 reviews)

Cons:
- Limited Credits (2 reviews)
- Slow Loading (2 reviews)

---
## Ratings Comparison
| Rating | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (53 reviews) | 8.2 (389 reviews) | 9.2 (36 reviews) | 
  | **Ease of Use** | 8.5 (53 reviews) | 9.1 (393 reviews) | 9.9 (36 reviews) | 
  | **Ease of Setup** | 8.7 (14 reviews) | 9.1 (114 reviews) | 9.6 (17 reviews) | 
  | **Ease of Admin** | 8.3 (12 reviews) | 8.9 (94 reviews) | 9.3 (10 reviews) | 
  | **Quality of Support** | 7.8 (30 reviews) | 8.6 (301 reviews) | 9.3 (26 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (12 reviews) | 8.9 (91 reviews) | 9.3 (10 reviews) | 
  | **Product Direction (% positive)** | 6.7 (53 reviews) | 8.3 (389 reviews) | 7.8 (26 reviews) | 

---
## Pricing

### BuiltWith

#### Entry-Level Pricing

Plan: Basic

Price: $295 per month

Description: Suits fixed scope requirements.

Key Features:
- Technologies 2
- Retail Categories 2
- Keyword Reports 10

[Browse all 3 editions](https://www.g2.com/products/builtwith/pricing)

#### Free Trial

No

### HG Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Wappalyzer

#### Entry-Level Pricing

Plan: Pro

Price: $250.00 Per Month

Key Features:
- 1 Seat
- 5,000 Technology lookups
- 2 Lead list technologies

[Browse all 3 editions](https://www.g2.com/products/wappalyzer/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **BuiltWith** | N/A | N/A |
| **HG Insights** | 8.0/10 | 330 |
| **Wappalyzer** | 8.5/10 | 14 |

#### Data Availability

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Contact Data Availability** | Not enough data | Feature Not Available | 8.9 (11 reviews) | 
| **Company Data Availability** | Not enough data | 8.1 (297 reviews) | 8.7 (13 reviews) | 
| **Industry Research Availability** | Not enough data | 8.2 (84 reviews) | 9.0 (12 reviews) | 
| **Technographic Data Availability** | Not enough data | 8.2 (28 reviews) | Not enough data | 

#### Data Accuracy

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Contact Data Accuracy** | Not enough data | Feature Not Available | 8.7 (10 reviews) | 
| **Company Data Accuracy** | Not enough data | 7.9 (304 reviews) | 8.5 (13 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 7.7 (27 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Internationalization** | Not enough data | Feature Not Available | 8.3 (8 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.1 (81 reviews) ✓ Verified | 8.9 (9 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (100 reviews) | 8.3 (9 reviews) | 
| **Reporting/Dashboards** | Not enough data | 7.9 (59 reviews) | 8.1 (9 reviews) | 
| **Mobile User Support** | Not enough data | Feature Not Available | 8.5 (9 reviews) | 
| **APIs** | Not enough data | 7.6 (65 reviews) | 8.1 (9 reviews) | 

#### Features

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Feature Not Available | 9.2 (10 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 7.8 (191 reviews) | 8.1 (8 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 7.8 (185 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **Data Segmentation/Filtering** | Not enough data | 8.1 (205 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **Search** | Not enough data | 8.3 (231 reviews) ✓ Verified | 9.0 (10 reviews) | 
| **News/People Alerts** | Not enough data | Feature Not Available | 7.7 (8 reviews) | 
| **Connections** | Not enough data | 7.6 (162 reviews) ✓ Verified | 8.8 (10 reviews) | 
| **Reporting** | Not enough data | 7.8 (66 reviews) | 8.1 (9 reviews) | 
| **Messaging** | Not enough data | Feature Not Available | 8.1 (8 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **BuiltWith** | N/A | N/A |
| **HG Insights** | N/A | N/A |
| **Wappalyzer** | N/A | N/A |

#### Lead Generation

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Data as a Service (DaaS)

| Product | Score | Reviews |
|---|---|---|
| **BuiltWith** | N/A | N/A |
| **HG Insights** | N/A | N/A |
| **Wappalyzer** | N/A | N/A |

#### Data Management

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Data Migration** | Not enough data | Not enough data | Not enough data | 
| **Managing Data** | Not enough data | Not enough data | Not enough data | 
| **Secured Data Storage** | Not enough data | Not enough data | Not enough data | 

#### Data as a Service

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Self-Service Isights** | Not enough data | Not enough data | Not enough data | 
| **DaaS Quality** | Not enough data | Not enough data | Not enough data | 

#### Architecture

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Data Fabric Creation** | Not enough data | Not enough data | Not enough data | 
| **DaaS Architecture** | Not enough data | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **BuiltWith** | N/A | N/A |
| **HG Insights** | N/A | N/A |
| **Wappalyzer** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **BuiltWith** | N/A | N/A |
| **HG Insights** | 7.8/10 | 58 |
| **Wappalyzer** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (52 reviews) | Not enough data | 
| **Account-level Insights ** | Not enough data | 9.0 (55 reviews) | Not enough data | 
| **Lead Analysis ** | Not enough data | 7.8 (43 reviews) | Not enough data | 

#### Lead Management

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (50 reviews) | Not enough data | 
| **Predictive Scoring ** | Not enough data | 7.8 (45 reviews) | Not enough data | 
| **Account Identification ** | Not enough data | 8.7 (51 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 6.5 (37 reviews) | Not enough data | 
| **Revenue Planning ** | Not enough data | 7.9 (42 reviews) | Not enough data | 
| **Media Attribution ** | Not enough data | 6.8 (33 reviews) | Not enough data | 
| **Opportunity Timeline ** | Not enough data | 6.7 (37 reviews) | Not enough data | 
| **Customization ** | Not enough data | 7.5 (37 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.8 (20 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.7 (20 reviews) | Not enough data | 

---
## Categories

**Unique to BuiltWith (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Data as a Service (DaaS) Software](https://www.g2.com/categories/data-as-a-service-daas)

**Unique to HG Insights (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Wappalyzer (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining)


---
## Reviewer Demographics

### By Company Size

| Segment | BuiltWith | HG Insights | Wappalyzer | 
|---|---|---|---|
| **Small-Business** | 36.1% | 12.7% | 64.2% | 
| **Mid-Market** | 52.5% | 47.4% | 30.2% | 
| **Enterprise** | 11.5% | 39.9% | 5.7% | 

### By Industry

#### BuiltWith

- **Information Technology and Services:** 32.8%
- **Computer Software:** 24.6%
- **Marketing and Advertising:** 13.1%
- **Internet:** 11.5%
- **Financial Services:** 4.9%
- **Manufacturing:** 1.6%
- **Sporting Goods:** 1.6%
- **Retail:** 1.6%
- **Publishing:** 1.6%
- **Pharmaceuticals:** 1.6%
- **Other:** 4.9%

#### HG Insights

- **Computer Software:** 47.8%
- **Information Technology and Services:** 29.2%
- **Internet:** 3.8%
- **Telecommunications:** 3.3%
- **Marketing and Advertising:** 2.8%
- **Computer & Network Security:** 1.9%
- **Computer Networking:** 1.6%
- **Financial Services:** 1.4%
- **Staffing and Recruiting:** 0.9%
- **Human Resources:** 0.9%
- **Other:** 6.4%

#### Wappalyzer

- **Information Technology and Services:** 22.6%
- **Marketing and Advertising:** 20.8%
- **Computer Software:** 17.0%
- **Logistics and Supply Chain:** 5.7%
- **Online Media:** 3.8%
- **Leisure, Travel & Tourism:** 3.8%
- **Internet:** 3.8%
- **Financial Services:** 3.8%
- **Airlines/Aviation:** 1.9%
- **Computer & Network Security:** 1.9%
- **Other:** 15.1%

---
## Alternatives

### Alternatives to BuiltWith

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews)
- [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) — 4.1/5 stars (781 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1364 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (407 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1327 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)

### Alternatives to HG Insights

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews)
- [Datanyze](https://www.g2.com/products/datanyze/reviews) — 4.1/5 stars (447 reviews)
- [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) — 4.4/5 stars (79 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) — 4.1/5 stars (781 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) — 4.4/5 stars (157 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)

### Alternatives to Wappalyzer

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1364 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1327 reviews)
- [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2792 reviews)
- [Skrapp.io](https://www.g2.com/products/skrapp-io/reviews) — 4.5/5 stars (353 reviews)
- [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) — 4.1/5 stars (781 reviews)
- [Snov.io](https://www.g2.com/products/snov-io/reviews) — 4.5/5 stars (492 reviews)

---
## Top Discussions

### BuiltWith

- Title: [What is BuiltWith used for?](https://www.g2.com/discussions/what-is-builtwith-used-for) — 1 comment
  > **Top comment:** "Builtwith helps us to get website profiles  . We can say that it's an business intelligence tool."

### HG Insights

No discussions available for this product.

### Wappalyzer

- Title: [How do you know if a website has a tech stack?](https://www.g2.com/discussions/how-do-you-know-if-a-website-has-a-tech-stack) — 1 comment
  > **Top comment:** "With Wappalyzer's plug-in, you can see almost all the tech associated with the company/website across various categories."
- Title: [Is Wappalyzer safe?](https://www.g2.com/discussions/is-wappalyzer-safe) — 1 comment
  > **Top comment:** "yes, it's totally safe and secure."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/builtwith-vs-hg-insights-vs-wappalyzer)