Compare BuiltWith and Cognism 
Featured Products
At a Glance
Market Segments
Mid-Market (52.5% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
$295 per month
No pricing available
BuiltWith
Star Rating
(62)4.3 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Pros & Cons
Entry-Level Pricing
$295 per month
Browse all 3 pricing plansCognism
Star Rating
(1,318)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in user experience, particularly with its seamless integration into workplace applications like Salesforce and LinkedIn, making it a favorite for daily prospecting tasks. Users appreciate the simplicity and effectiveness of its web interface, which enhances their workflow.
- Users say BuiltWith is a powerful tool for understanding the technology stack of websites, with many finding it invaluable for niche targeting and lead generation. Reviewers highlight its comprehensive technology profiling capabilities, which help in identifying prospects effectively.
- According to verified reviews, Cognism stands out for its high-quality support, with users noting the responsiveness and helpfulness of the support team. This level of service contributes to a more positive overall experience compared to BuiltWith, which has received mixed feedback in this area.
- Reviewers mention that BuiltWith offers a solid entry point for users looking to analyze website technologies, but some find it less intuitive than Cognism, particularly in terms of setup and daily usability. Users have pointed out that while it provides valuable insights, the learning curve can be steeper.
- G2 reviewers highlight that Cognism's recent updates and features, such as its seamless Chrome extension, significantly enhance the user experience by ensuring that the right information is captured effortlessly. This has made it a preferred choice for many users who prioritize efficiency in their prospecting efforts.
- Users report that while both products cater to the mid-market segment, Cognism's larger user base and higher total number of reviews suggest a more established presence in the market, which can provide potential buyers with greater confidence in its reliability and ongoing development.
Pricing
Entry-Level Pricing
BuiltWith
Basic
$295
per month
Suits fixed scope requirements.
- Technologies 2
- Retail Categories 2
- Keyword Reports 10
Cognism
No pricing availableFree Trial
BuiltWith
No trial information availableCognism
No trial information availableRatings
Meets Requirements
8.5
53
8.7
1,073
Ease of Use
8.5
53
9.0
1,093
Ease of Setup
8.7
14
9.0
635
Ease of Admin
8.3
12
9.0
209
Quality of Support
7.8
30
9.1
971
Has the product been a good partner in doing business?
8.9
12
9.3
212
Product Direction (% positive)
6.7
53
9.2
1,038
Features by Category
Data Availability
Not enough data
8.2
689
Not enough data
8.4
658
Not enough data
7.9
622
|
Verified
Not enough data
7.4
390
Data Accuracy
Not enough data
7.8
678
Not enough data
8.1
642
Not enough data
7.5
386
Agentic AI - Sales Intelligence
Not enough data
6.6
151
Not enough data
7.2
152
Not enough data
6.7
149
Not enough data
6.8
151
Not enough data
6.9
151
Not enough data
7.0
150
Platform
Not enough data
Feature Not Available
Not enough data
8.2
463
|
Verified
Not enough data
8.6
481
Not enough data
7.7
410
Not enough data
Feature Not Available
Not enough data
8.1
439
Features
Not enough data
8.4
622
Not enough data
8.4
597
Not enough data
7.9
583
|
Verified
Not enough data
8.1
591
|
Verified
Not enough data
8.5
639
|
Verified
Not enough data
7.3
466
Not enough data
7.6
523
Not enough data
7.6
545
|
Verified
Not enough data
7.2
530
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.3
515
|
Verified
Not enough data
8.3
515
|
Verified
Not enough data
8.2
539
|
Verified
Not enough data
8.0
497
|
Verified
Not enough data
8.9
531
|
Verified
Agentic AI - Lead Intelligence
Not enough data
7.3
91
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.1
68
Not enough data
6.9
69
Agentic AI - Marketing Account Intelligence
Not enough data
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Lead Intelligence
Not enough data
7.9
103
Not enough data
8.2
141
Not enough data
Feature Not Available
Lead Management
Not enough data
8.5
146
Not enough data
Feature Not Available
Not enough data
8.3
145
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
7.7
73
Data Accuracy - Marketing Account Intelligence
Not enough data
7.7
75
Categories
Categories
Shared Categories
BuiltWith and Cognism are categorized as Lead Mining
Reviews
Reviewers' Company Size
BuiltWith
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
32.8%
Computer Software
24.6%
Marketing and Advertising
13.1%
Internet
11.5%
Financial Services
4.9%
Other
13.1%
Computer Software
25.0%
Information Technology and Services
21.2%
Marketing and Advertising
6.6%
Financial Services
5.8%
Events Services
3.5%
Other
37.9%
Discussions
What is BuiltWith used for?
1 Comment
AP
Builtwith helps us to get website profiles . We can say that it's an business intelligence tool.Read more
BuiltWith has no more discussions with answers
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
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