# Built In vs ZipRecruiter Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZipRecruiter excels in user-friendliness, particularly with its **one-click apply feature** and the ability to upload resumes easily. Users appreciate how these features streamline the job application process, making it ideal for high-volume job searches.
- **Users say** that Built In offers strong customization options tailored to specific organizational needs, which can enhance technical operations. However, some users feel that while it provides relevant local candidates, it may not match the overall ease of use that ZipRecruiter delivers.
- **Reviewers mention** that ZipRecruiter provides valuable insights into market demands, helping users understand industry trends better. This data-driven approach is a significant advantage for those looking to stay informed about job market dynamics.
- **According to verified reviews** , Built In's customer support is noted for minimizing disruptions and ensuring a smooth experience. However, it faces challenges in comparison to ZipRecruiter, which has a higher quality of support ratings from users.
- **Users highlight** that ZipRecruiter sends daily emails about job opportunities, which helps candidates stay updated on potential roles they might have missed. This proactive communication is a feature that many find beneficial in their job search.
- **G2 reviewers indicate** that while Built In is user-friendly, it lacks the same level of recent user engagement as ZipRecruiter, which has a significantly higher number of recent reviews. This suggests that ZipRecruiter is more actively used and tested in the current job market.



| | Built In | ZipRecruiter | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 12 | 1,452 | 
| **Largest Market Segment** | Mid-Market (75.0% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Built In

**Not enough data**

### ZipRecruiter

Pros:
- Ease of Use (13 reviews)
- Easy Application (9 reviews)

Cons:
- Applicant Issues (5 reviews)
- Inaccurate Recommendations (5 reviews)

---
## Ratings Comparison
| Rating | Built In | ZipRecruiter | 
|---|---|---|
  | **Meets Requirements** | 9.2 (6 reviews) | 9.4 (953 reviews) | 
  | **Ease of Use** | 9.4 (6 reviews) | 9.5 (970 reviews) | 
  | **Ease of Setup** | Not enough data | 9.1 (135 reviews) | 
  | **Ease of Admin** | Not enough data | 9.2 (104 reviews) | 
  | **Quality of Support** | 9.0 (5 reviews) | 9.3 (850 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.8 (139 reviews) | 
  | **Product Direction (% positive)** | 6.1 (6 reviews) | 9.0 (958 reviews) | 

---
## Pricing

### Built In

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### ZipRecruiter

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Job Search Sites

| Product | Score | Reviews |
|---|---|---|
| **Built In** | N/A | N/A |
| **ZipRecruiter** | 8.9/10 | 591 |

#### Platform Basics

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (263 reviews) | 
| **Interoperability** | Feature Not Available | 8.6 (252 reviews) | 
| **Performance** | Not enough data | 9.2 (303 reviews) | 

#### Platform Content

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Automation** | Not enough data | 9.0 (280 reviews) | 
| **Search Tools** | Not enough data | 9.3 (322 reviews) | 
| **Posting Tools** | Not enough data | 9.1 (282 reviews) | 
| **Resume Posting** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Resume Search** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Dashboard** | Not enough data | 9.2 (309 reviews) | 
| **Mobility** | Not enough data | 9.1 (286 reviews) | 
| **Payment** | Not enough data | 8.4 (220 reviews) | 
| **Portal** | Not enough data | 8.9 (276 reviews) | 
| **Marketing Tools** | Not enough data | 8.7 (242 reviews) | 
| **Integrations** | Not enough data | 8.7 (242 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Payment Gateway Integration** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Matching Engine** | Not enough data | Not enough data | 
| **Job Search/Filter** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Job Marketplace** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Resume Database** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Multiple Employer Profiles** | Not enough data | Not enough data | 
| **Recurring/Subscription Billing** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Candidate Profiles** | Not enough data | Not enough data | 
| **Interview Scheduling** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Resume Parsing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Social Recruiting** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 

#### Platform

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Customization ** | Feature Not Available | 9.0 (275 reviews) | 
| **Integration APIs** | Not enough data | 8.5 (225 reviews) | 
| **Internationalization** | Feature Not Available | 8.5 (227 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (263 reviews) | 
| **Activity Dashboard** | Not enough data | 9.1 (274 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Goal Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Benefits Dashboard** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Orientation Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Payroll Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Initiative Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Employee Referral Management** | Not enough data | Not enough data | 
| **Candidate Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Compensation Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Job Application Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Competency Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Evaluation Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Built In** | N/A | N/A |
| **ZipRecruiter** | N/A | N/A |

#### Generative AI

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Acquisition Suites

| Product | Score | Reviews |
|---|---|---|
| **Built In** | N/A | N/A |
| **ZipRecruiter** | N/A | N/A |

#### Generative AI

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Recruitment Marketing

| Product | Score | Reviews |
|---|---|---|
| **Built In** | N/A | N/A |
| **ZipRecruiter** | N/A | N/A |

#### Platform Basics

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Interoperability** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Internal Chat Integration** | Not enough data | Not enough data | 

#### Platform Content

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Digital Strategy** | Not enough data | Not enough data | 
| **Candidate Relationship Management** | Feature Not Available | Not enough data | 
| **Employer Branding** | Not enough data | Not enough data | 
| **Social Recruiting** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Employee Referral Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Interview Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Job Application Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

#### Platform Performance

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Marketing Automation** | Not enough data | Not enough data | 
| **File Sharing** | Feature Not Available | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Built In | ZipRecruiter | 
|---|---|---|
| **Email Templates** | Not enough data | Not enough data | 
| **Background Screening** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Talent Acquisition** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Job Board** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Careers Page** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Built-in ATS** | Not enough data | Not enough data | 
| **Skills Assessment** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Internal HR** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Resume Parsing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Job Search Sites](https://www.g2.com/categories/job-search-sites)

**Unique to Built In (1):** [Recruitment Marketing Platforms](https://www.g2.com/categories/recruitment-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Built In | ZipRecruiter | 
|---|---|---|
| **Small-Business** | 25.0% | 55.5% | 
| **Mid-Market** | 75.0% | 27.0% | 
| **Enterprise** | 0% | 17.5% | 

### By Industry

#### Built In

- **Computer Software:** 58.3%
- **Real Estate:** 8.3%
- **Leisure, Travel & Tourism:** 8.3%
- **Internet:** 8.3%
- **Information Technology and Services:** 8.3%
- **Human Resources:** 8.3%

#### ZipRecruiter

- **Staffing and Recruiting:** 5.9%
- **Information Technology and Services:** 5.8%
- **Hospital & Health Care:** 4.9%
- **Construction:** 4.8%
- **Consumer Services:** 4.2%
- **Retail:** 4.1%
- **Human Resources:** 3.6%
- **Marketing and Advertising:** 3.4%
- **Financial Services:** 2.9%
- **Accounting:** 2.9%
- **Other:** 57.4%

---
## Alternatives

### Alternatives to Built In

- [LinkedIn Job Search](https://www.g2.com/products/linkedin-job-search/reviews) — 4.5/5 stars (1273 reviews)
- [Lever](https://www.g2.com/products/lever/reviews) — 4.3/5 stars (2123 reviews)
- [LinkedIn Recruitment Marketing](https://www.g2.com/products/linkedin-recruitment-marketing/reviews) — 4.2/5 stars (835 reviews)
- [Indeed Hiring Platform](https://www.g2.com/products/indeed-hiring-platform/reviews) — 4.3/5 stars (694 reviews)
- [Jobilla](https://www.g2.com/products/jobilla/reviews) — 4.4/5 stars (591 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.6/5 stars (7072 reviews)
- [Employment Hero](https://www.g2.com/products/employment-hero/reviews) — 4.4/5 stars (4012 reviews)
- [Greenhouse](https://www.g2.com/products/greenhouse/reviews) — 4.4/5 stars (4000 reviews)
- [Paycor](https://www.g2.com/products/paycor/reviews) — 4.0/5 stars (1979 reviews)
- [Zoho Recruit](https://www.g2.com/products/zoho-recruit/reviews) — 4.4/5 stars (1855 reviews)

### Alternatives to ZipRecruiter

- [LinkedIn Job Search](https://www.g2.com/products/linkedin-job-search/reviews) — 4.5/5 stars (1273 reviews)
- [Indeed Hiring Platform](https://www.g2.com/products/indeed-hiring-platform/reviews) — 4.3/5 stars (694 reviews)
- [Monster](https://www.g2.com/products/monster/reviews) — 4.1/5 stars (219 reviews)
- [Dice](https://www.g2.com/products/dice/reviews) — 4.3/5 stars (190 reviews)
- [Glassdoor](https://www.g2.com/products/glassdoor/reviews) — 4.0/5 stars (147 reviews)
- [SimplyHired](https://www.g2.com/products/simplyhired/reviews) — 3.4/5 stars (17 reviews)
- [CareerBuilder Job Board](https://www.g2.com/products/careerbuilder-job-board/reviews) — 4.1/5 stars (88 reviews)
- [cord](https://www.g2.com/products/cord/reviews) — 4.7/5 stars (274 reviews)
- [Snagajob](https://www.g2.com/products/snagajob/reviews) — 3.4/5 stars (58 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.6/5 stars (7072 reviews)

---
## Top Discussions

### Built In

No discussions available for this product.

### ZipRecruiter

- Title: [What is the best way to land the job using ZipRecruiter?](https://www.g2.com/discussions/what-is-the-best-way-to-land-the-job-using-ziprecruiter) — 8 comments, 2 upvotes
  > **Top comment:** "Apply for jobs within your field and keep applying for those positions. This is the best way to land a job through ZipRecruiter. Some companies hire..."
- Title: [how do i get salaries](https://www.g2.com/discussions/how-do-i-get-salaries) — 3 comments, 1 upvote
  > **Top comment:** "Go to us department of labor: wage and hourly division"
- Title: [Can you filter out the staffing agencies?](https://www.g2.com/discussions/can-you-filter-out-the-staffing-agencies) — 3 comments, 1 upvote
  > **Top comment:** "The only way to keep hiring agencies from reaching out to you is by making your profile private. This way, only jobs you personally apply to will see your..."
- Title: [whats the best to find a job?](https://www.g2.com/discussions/whats-the-best-to-find-a-job) — 3 comments, 1 upvote
  > **Top comment:** "There are no quickie ways or best ways to get a job. All require setting goals to identify what you want and targeting jobs and job sites that will get you..."
- Title: [I honestly need references](https://www.g2.com/discussions/i-honestly-need-references) — 3 comments, 1 upvote
  > **Top comment:** "Use a fellow coworker, supervisor, colleague , or professor as a reference. Just be sure whoever you decide to use, is aware that you are using them as a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/built-in-vs-ziprecruiter)