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Compare Buffer and Tailwind 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
Free
9.99 per month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansTailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its Content Calendar feature, scoring 9.2, which allows for seamless scheduling and planning of posts, while Tailwind's calendar received a lower score of 8.4, indicating it may not be as intuitive for users.
- Reviewers mention that Buffer's Shared Inbox feature, with a score of 8.2, facilitates better team collaboration compared to Tailwind's score of 6.7, which suggests that users may find it less effective for managing multiple social media accounts.
- G2 users highlight Buffer's superior Content Creation capabilities, scoring 8.6, as it offers a more user-friendly interface and tools compared to Tailwind's score of 7.4, which may limit creativity and ease of use for content creators.
- Users on G2 appreciate Buffer's Social Publishing feature, which scored 9.3, indicating a robust and efficient publishing process, while Tailwind's score of 8.8 suggests it may not be as streamlined for users looking to publish content quickly.
- Reviewers say that Buffer's Campaign Planning feature, with a score of 8.6, provides a comprehensive approach to managing social media campaigns, whereas Tailwind's lower score of 6.5 indicates potential gaps in functionality that could hinder campaign effectiveness.
- Users report that Buffer's Quality of Support is rated at 8.5, which is slightly lower than Tailwind's 8.6, but many users still find Buffer's support responsive and helpful, while Tailwind's support is noted for being slightly more proactive in addressing user concerns.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Buffer
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.8
115
Ease of Use
9.2
906
8.6
116
Ease of Setup
9.2
325
8.8
28
Ease of Admin
9.1
309
9.0
27
Quality of Support
8.5
644
8.6
87
Has the product been a good partner in doing business?
8.8
269
9.6
21
Product Direction (% positive)
8.2
880
8.0
112
Features by Category
Social Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8(won by default)
53
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
41
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Feature Not Available
Not enough data
7.7(won by default)
36
Not enough data
8.4(won by default)
43
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
142
8.3
24
8.6
125
7.8
21
8.2
105
6.6
15
8.6
106
6.9
15
8.8
115
6.7
14
8.5
99
7.6
13
Social Management
7.9
666
8.1
69
9.3
787
8.8
76
8.4
642
Feature Not Available
8.3
693
8.1
69
Feature Not Available
Feature Not Available
8.6
99
6.8
13
8.3
25
Not enough data
Agentic AI - Social Media Management
7.2
12
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
7.4
12
Not enough data
7.2
12
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
Monitoring & Listening
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Tailwind are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Tailwind is categorized as Social Media Analytics, Social Media Listening Tools, and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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