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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (75.6% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSynup
Star Rating
(318)4.5 out of 5
Market Segments
Small-Business (75.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SynupSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in social analytics, particularly with features like "Competitor Analysis" and "Follower Analysis," both rated at 10.0, which reviewers mention as essential for tracking social media performance effectively.
- Reviewers mention that Synup shines in "Content Calendar" and "Approval Workflows," both rated at 9.9, highlighting its strong capabilities in content management and collaboration, which are crucial for teams managing multiple social media accounts.
- G2 users note that Buffer's "Ease of Use" is rated at 9.2, making it a favorite among small businesses for its straightforward interface, while Synup's ease of setup is rated lower at 8.7, indicating a steeper learning curve for new users.
- Users on G2 report that Synup's "Quality of Support" is rated at 9.1, with many reviewers praising the responsive customer service, whereas Buffer's support is rated lower at 8.5, suggesting that users may experience longer wait times for assistance.
- Reviewers mention that Buffer's "Social Publishing" feature is rated at 9.3, which allows for seamless scheduling across platforms, while Synup's similar feature is rated at 9.9, indicating a more robust publishing capability that users find beneficial for managing campaigns.
- Users say that Buffer's "Reporting and Dashboards" are highly customizable, rated at 10.0, which is a significant advantage for users needing tailored insights, while Synup's reporting features, although strong, do not match this level of customization, rated at 8.7.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Synup
No pricing availableFree Trial
Buffer
Free Trial is available
Synup
No trial information availableRatings
Meets Requirements
8.6
900
9.0
255
Ease of Use
9.2
906
8.9
259
Ease of Setup
9.2
325
8.9
188
Ease of Admin
9.1
309
8.8
147
Quality of Support
8.5
644
9.2
252
Has the product been a good partner in doing business?
8.8
269
8.9
148
Product Direction (% positive)
8.2
880
9.2
247
Features by Category
Social Analytics
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
30
Not enough data
10.0(won by default)
30
Not enough data
10.0(won by default)
31
Not enough data
9.8(won by default)
32
Reports & Dashboards
Not enough data
9.9(won by default)
31
Not enough data
9.9(won by default)
32
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
30
Agentic AI - Social Media Analytics
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Business Tools
Not enough data
9.6
53
Not enough data
9.8
50
Not enough data
9.8
48
Not enough data
9.8
54
Not enough data
9.8
54
Customer Tools
Not enough data
9.9
57
Not enough data
9.9
53
Not enough data
9.8
54
Not enough data
9.8
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.9
141
|
Verified
Not enough data
9.0
134
|
Verified
Not enough data
8.9
144
|
Verified
Not enough data
9.0
149
|
Verified
Performance
Not enough data
9.0
152
|
Verified
Not enough data
8.9
154
|
Verified
Local Search Optimization
Not enough data
9.0
104
|
Verified
Not enough data
9.4
116
|
Verified
Not enough data
9.1
117
|
Verified
Not enough data
9.1
115
|
Verified
Not enough data
8.9
105
|
Verified
Not enough data
9.0
119
|
Verified
Content & Collaboration
9.0
142
9.9
61
8.6
125
9.9
59
8.2
105
9.9
59
8.6
106
9.9
59
8.8
115
9.9
59
8.5
99
9.9
59
Social Management
7.9
666
9.9
63
9.3
787
9.9
62
8.4
642
9.9
60
8.3
693
9.9
61
Feature Not Available
9.8
61
8.6
99
9.9
61
8.3
25
9.8
32
Agentic AI - Social Media Management
7.2
12
10.0
5
7.4
12
10.0
5
6.9
12
10.0
5
7.4
12
10.0
5
7.2
12
10.0
5
7.5
12
10.0
5
7.2
12
10.0
5
Visual UGC
Not enough data
9.8
41
Not enough data
9.7
42
Not enough data
9.7
42
Not enough data
9.8
41
Integrations
Not enough data
9.6
40
Not enough data
9.7
43
Not enough data
10.0
42
Not enough data
9.7
41
Support
Not enough data
9.8
42
Not enough data
9.8
42
Performance
Not enough data
9.8
40
Not enough data
9.5
43
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
127
|
Verified
Not enough data
8.8
108
Not enough data
8.8
110
|
Verified
Reporting
Not enough data
8.6
97
Not enough data
8.8
104
|
Verified
Not enough data
8.9
129
|
Verified
Media Monitoring
Not enough data
8.7
113
|
Verified
Not enough data
8.6
114
|
Verified
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
8.8
100
Generative AI
Not enough data
9.1
55
Agentic AI - Online Reputation Management
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
9.8
8
Not enough data
9.2
8
Not enough data
9.6
8
Not enough data
9.8
8
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Synup are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
38.9%
Financial Services
5.5%
Retail
4.8%
Information Technology and Services
3.2%
Health, Wellness and Fitness
3.2%
Other
44.4%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Is this better than BirdEye as far as features go
2 Comments
AR
Jay,
I may be biased here since I'm the founder of Synup.
While Birdeye has their strengths, I believe that we shine in other aspects including our...Read more
How do you user Synup most? With Dashboard access or as a One-Time submission service?
2 Comments
JC
BothRead more
Synup has no more discussions with answers
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