# Buffer, Swonkie vs Zoho Social Comparison | | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 4.6 out of 5 | | **Total Reviews** | 1,040 | 34 | 2,916 | | **Largest Market Segment** | Small-Business (70.9% of reviews) | Small-Business (97.0% of reviews) | Small-Business (87.8% of reviews) | | **Entry Level Price** | Free | €19.99 1 User Per Month | $0.00 | --- ## Top Pros & Cons ### Buffer Pros: - Ease of Use (13 reviews) - Post Scheduling (9 reviews) Cons: - Lack of Analytics (4 reviews) - High Pricing (3 reviews) ### Swonkie **Not enough data** ### Zoho Social Pros: - Ease of Use (125 reviews) - Post Scheduling (97 reviews) Cons: - Missing Features (41 reviews) - Expensive (22 reviews) --- ## Ratings Comparison | Rating | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Meets Requirements** | 8.6 (911 reviews) | 9.0 (25 reviews) | 8.9 (2379 reviews) | | **Ease of Use** | 9.2 (919 reviews) | 9.2 (25 reviews) | 9.2 (2393 reviews) | | **Ease of Setup** | 9.2 (338 reviews) | 8.9 (17 reviews) | 9.2 (1650 reviews) | | **Ease of Admin** | 9.1 (311 reviews) | 9.1 (16 reviews) | 9.2 (1503 reviews) | | **Quality of Support** | 8.5 (653 reviews) | 9.9 (25 reviews) | 8.7 (1931 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (271 reviews) | 9.4 (16 reviews) | 9.0 (1390 reviews) | | **Product Direction (% positive)** | 8.2 (891 reviews) | 10.0 (23 reviews) | 9.3 (2304 reviews) | --- ## Pricing ### Buffer #### Entry-Level Pricing Plan: Free Price: Free Description: For individuals and businesses getting started with social media. Key Features: - 3 social accounts - Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky - 10 scheduled posts per social account [Browse all 4 editions](https://www.g2.com/products/buffer/pricing) #### Free Trial Yes ### Swonkie #### Entry-Level Pricing Plan: Starter Price: €19.99 1 User Per Month Key Features: - 10 Social Media Profiles - 100 ANDIE Credits [Browse all 5 editions](https://www.g2.com/products/swonkie/pricing) #### Free Trial Yes ### Zoho Social #### Entry-Level Pricing Plan: FREE Price: $0.00 Description: (Forever free. No ads, of course.) Key Features: - 1 Team Member - 1 Brand - 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile [Browse all 6 editions](https://www.g2.com/products/zoho-social/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Buffer** | N/A | N/A | | **Swonkie** | N/A | N/A | | **Zoho Social** | 8.3/10 | 1182 | #### Social Analytics | Feature | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Competitor Analysis** | Not enough data | Not enough data | 8.1 (698 reviews) | | **Follower Analysis** | Not enough data | Not enough data | 8.5 (897 reviews) | | **Post Performance** | Not enough data | Not enough data | 8.8 (942 reviews) | | **Paid Campaign Tracking** | Not enough data | Not enough data | Feature Not Available | | **Attribution** | Not enough data | Not enough data | 8.5 (766 reviews) | | **Hashtag Analytics** | Not enough data | Not enough data | 8.3 (191 reviews) | | **Sentiment Analysis** | Not enough data | Not enough data | 8.0 (182 reviews) | #### Reports & Dashboards | Feature | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Report Customizability** | Not enough data | Not enough data | 8.5 (820 reviews) | | **Report Exporting** | Not enough data | Not enough data | 8.7 (808 reviews) | | **Scalability** | Not enough data | Not enough data | 8.8 (848 reviews) | | **White Label** | Not enough data | Not enough data | 7.9 (181 reviews) | #### Agentic AI - Social Media Analytics | Feature | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.1 (18 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 7.7 (17 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.0 (17 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 7.7 (17 reviews) | | **Decision Making** | Not enough data | Not enough data | 8.2 (18 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Buffer** | 8.2/10 | 831 | | **Swonkie** | 8.5/10 | 21 | | **Zoho Social** | 8.4/10 | 600 | #### Content & Collaboration | Feature | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Content Calendar** | 9.1 (147 reviews) | 9.3 (19 reviews) | 9.1 (523 reviews) | | **Content Library** | 8.6 (126 reviews) | Feature Not Available | 8.6 (476 reviews) | | **Shared Inbox** | 8.2 (105 reviews) | 8.2 (14 reviews) | 8.8 (461 reviews) | | **Approval Workflows** | 8.6 (106 reviews) | 8.0 (14 reviews) | 8.6 (422 reviews) | | **Users and Permissions** | 8.8 (115 reviews) | 8.4 (18 reviews) | 8.9 (440 reviews) | | **Content Creation** | 8.5 (99 reviews) | 8.8 (19 reviews) | 8.5 (389 reviews) | #### Social Management | Feature | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Social Analytics** | 7.9 (670 reviews) | 9.2 (21 reviews) | Feature Not Available | | **Social Publishing** | 9.3 (799 reviews) | 9.1 (17 reviews) | Feature Not Available | | **Campaign Optimization** | 8.4 (643 reviews) | 7.9 (14 reviews) | Feature Not Available | | **Social Engagement** | 8.4 (695 reviews) | 9.0 (14 reviews) | Feature Not Available | | **Social Ads** | Feature Not Available | 6.8 (11 reviews) | Feature Not Available | | **Campaign Planning** | 8.7 (101 reviews) | Feature Not Available | 8.8 (387 reviews) | | **Hashtag Capabilites** | 8.5 (27 reviews) | Not enough data | 8.6 (239 reviews) | #### Agentic AI - Social Media Management | Feature | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Autonomous Task Execution** | 7.4 (14 reviews) | Not enough data | 7.6 (62 reviews) | | **Multi-step Planning** | 7.7 (14 reviews) | Not enough data | 7.9 (60 reviews) | | **Cross-system Integration** | 7.2 (13 reviews) | Not enough data | 8.3 (67 reviews) | | **Adaptive Learning** | 7.6 (13 reviews) | Not enough data | 7.9 (55 reviews) | | **Natural Language Interaction** | 7.4 (13 reviews) | Not enough data | 8.1 (54 reviews) | | **Proactive Assistance** | 7.7 (13 reviews) | Not enough data | 7.9 (57 reviews) | | **Decision Making** | 7.4 (13 reviews) | Not enough data | 8.1 (53 reviews) | --- ## Categories **Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Unique to Zoho Social (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## Reviewer Demographics ### By Company Size | Segment | Buffer | Swonkie | Zoho Social | |---|---|---|---| | **Small-Business** | 70.9% | 97.0% | 87.8% | | **Mid-Market** | 22.6% | 3.0% | 9.8% | | **Enterprise** | 6.5% | 0% | 2.4% | ### By Industry #### Buffer - **Marketing and Advertising:** 23.1% - **Computer Software:** 7.2% - **Information Technology and Services:** 6.6% - **Internet:** 5.2% - **Non-Profit Organization Management:** 4.2% - **Writing and Editing:** 2.4% - **Higher Education:** 2.4% - **Real Estate:** 2.3% - **Design:** 2.3% - **Education Management:** 2.0% - **Other:** 42.3% #### Swonkie - **Marketing and Advertising:** 60.6% - **Photography:** 3.0% - **Online Media:** 3.0% - **Media Production:** 3.0% - **Management Consulting:** 3.0% - **Information Technology and Services:** 3.0% - **Hospital & Health Care:** 3.0% - **Government Administration:** 3.0% - **Events Services:** 3.0% - **Design:** 3.0% - **Other:** 12.1% #### Zoho Social - **Marketing and Advertising:** 14.1% - **Information Technology and Services:** 7.0% - **Real Estate:** 3.4% - **Education Management:** 3.3% - **Retail:** 3.1% - **Health, Wellness and Fitness:** 3.1% - **Computer Software:** 2.9% - **Internet:** 2.6% - **Non-Profit Organization Management:** 2.5% - **Financial Services:** 2.2% - **Other:** 55.7% --- ## Alternatives ### Alternatives to Buffer - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7215 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3838 reviews) - [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews) - [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1046 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) ### Alternatives to Swonkie - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7215 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3838 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews) - [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5008 reviews) ### Alternatives to Zoho Social - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7215 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3838 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2652 reviews) - [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews) - [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews) --- ## Top Discussions ### Buffer - Title: [Can I have tabs open for multiple companies at a time?](https://www.g2.com/discussions/10663-can-i-have-tabs-open-for-multiple-companies-at-a-time) — 4 comments > **Top comment:** "If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and..." - Title: [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) — 2 comments, 2 upvotes > **Top comment:** "In simple its a social media management tool specifically used to connect many social media platforms at once. " - Title: [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) — 2 comments, 1 upvote > **Top comment:** "When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way..." - Title: [Which platforms are next on the Buffer integration roadmap?](https://www.g2.com/discussions/which-platforms-are-next-on-the-buffer-integration-roadmap) — 2 comments, 1 upvote > **Top comment:** "I don't think Buffer will be rolling out any major platform integrations other than possibly Snap Chat (depending on API functionality and user access). It..." - Title: [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) — 1 comment, 1 upvote > **Top comment:** "Improve performance in content sharing features and keep steps simple" ### Swonkie No discussions available for this product. ### Zoho Social - Title: [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) — 2 comments > **Top comment:** "Yes, it has other business competitors and influencers you can interact with. It also tracks your revenue as you do some marketing on various social media,..." - Title: [How do I Schedule one post without adding it for everyday](https://www.g2.com/discussions/how-do-i-schedule-one-post-without-adding-it-for-everyday) — 2 comments, 1 upvote > **Top comment:** "Add the specific date on the right side, "schedule" option" - Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-social-what-are-the-features-of-zoho) — 2 comments > **Top comment:** "Calendar posting, one-click posters to social media, and stats. " - Title: [How do I make the most of Reporting and sharing Analytics with clients?](https://www.g2.com/discussions/25520-how-do-i-make-the-most-of-reporting-and-sharing-analytics-with-clients) — 2 comments, 1 upvote > **Top comment:** "The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of..." - Title: [Better Reporting Please](https://www.g2.com/discussions/24312-better-reporting-please) — 2 comments, 1 upvote > **Top comment:** "I haven't used it, but in the Zoho Community there is a section called Zoho Analytics. That could possibly help you. At least I hope it will. I also noticed..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buffer-vs-swonkie-vs-zoho-social)