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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
Free
$2,800.00 1 User Per Year
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSprinklr Social
Star Rating
(1,152)4.1 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Buffer excels in user experience, with a notably user-friendly interface that allows for easy customization of posts across various platforms. Users appreciate the content calendar feature, which simplifies scheduling and managing posts effectively.
- Users say that Buffer's implementation process is seamless, highlighting how it integrates effortlessly with social media profiles like Facebook, LinkedIn, and Instagram. This ease of setup is a significant advantage for those looking to streamline their social media management.
- Reviewers mention that while Sprinklr Social offers a comprehensive solution for enterprise-scale social management, it may not be as intuitive as Buffer. Users have noted that Sprinklr's interface, although professional, can feel less accessible for smaller teams or less experienced users.
- According to verified reviews, Buffer's customer support receives high praise, with users noting that assistance is readily available when needed. In contrast, while Sprinklr Social's support is generally good, some users feel it could be more responsive.
- G2 reviewers highlight that Buffer is particularly favored by small businesses, with a significant portion of its user base coming from this segment. This focus allows Buffer to cater specifically to the needs of smaller teams, whereas Sprinklr Social is more geared towards larger enterprises.
- Users report that while Sprinklr Social provides robust analytics and engagement tools, Buffer's social publishing capabilities are often seen as superior, with users enjoying the ability to schedule posts easily and manage multiple accounts from a single dashboard.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Sprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
Free Trial
Buffer
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.1
953
Ease of Use
9.2
906
7.5
970
Ease of Setup
9.2
325
7.0
579
Ease of Admin
9.1
309
7.3
428
Quality of Support
8.5
644
7.7
897
Has the product been a good partner in doing business?
8.8
269
8.0
413
Product Direction (% positive)
8.2
880
7.9
933
Features by Category
Social Analytics
Not enough data
7.1(won by default)
361
Not enough data
Feature Not Available
Not enough data
8.2(won by default)
435
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.1(won by default)
223
Not enough data
7.1(won by default)
228
Reports & Dashboards
Not enough data
8.1(won by default)
439
Not enough data
8.0(won by default)
440
Not enough data
8.2(won by default)
432
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.4(won by default)
39
Not enough data
6.5(won by default)
39
Not enough data
6.2(won by default)
38
Not enough data
6.0(won by default)
38
Not enough data
6.5(won by default)
38
Content & Collaboration
9.0
142
8.5
339
8.6
125
8.0
329
8.2
105
7.6
307
8.6
106
7.9
330
8.8
115
7.9
340
8.5
99
7.3
234
Social Management
7.9
666
8.2
549
9.3
787
8.5
530
8.4
642
Feature Not Available
8.3
693
8.3
557
Feature Not Available
7.3
413
8.6
99
7.4
241
8.3
25
7.3
199
Agentic AI - Social Media Management
7.2
12
6.3
55
7.4
12
6.6
55
6.9
12
6.5
55
7.4
12
6.3
55
7.2
12
6.5
55
7.5
12
6.4
53
7.2
12
6.4
52
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
51
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
53
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.1
51
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
29
Not enough data
7.5
29
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.4
28
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Monitoring & Listening
Not enough data
8.2
403
Not enough data
7.0
334
Not enough data
8.3
156
Not enough data
8.2
159
Not enough data
7.5
156
Not enough data
7.5
147
Agentic AI - Social Media Listening Tools
Not enough data
6.9
30
Not enough data
6.7
30
Not enough data
6.7
30
Not enough data
6.6
31
Not enough data
7.2
32
Data Management & Analysis
Not enough data
7.1
364
Not enough data
8.3
405
Not enough data
7.9
158
Not enough data
7.7
149
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
52
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
264
Not enough data
7.7
241
Not enough data
8.2
247
Channels
Not enough data
7.5
196
Not enough data
8.7
278
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
198
Not enough data
8.4
275
Not enough data
7.9
223
Not enough data
7.7
233
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Sprinklr Social are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
15.0%
Information Technology and Services
5.8%
Retail
4.7%
Financial Services
4.5%
Consumer Services
4.2%
Other
65.7%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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