Introducing G2.ai, the future of software buying.Try now
Compare Buffer and SOCi 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Planable
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Paige
Visit Website
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSOCi
Star Rating
(3,584)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its Content Calendar feature, scoring 9.2, which allows for seamless scheduling and planning of social media posts. In contrast, SOCi's Content Calendar received a lower score of 8.9, indicating that while it is functional, it may not offer the same level of user satisfaction.
- Reviewers mention that Buffer's Social Publishing capabilities are highly rated at 9.3, making it easy to publish across multiple platforms. SOCi, while still effective, scored 8.9, suggesting that users may find Buffer's interface more intuitive for publishing tasks.
- G2 users highlight Buffer's superior Ease of Use with a score of 9.2, which is particularly beneficial for small businesses looking for straightforward solutions. SOCi, with a score of 8.8, is still user-friendly but may require a steeper learning curve for some users.
- Users on G2 report that SOCi shines in Reputation Management, scoring 8.7, which is higher than Buffer's score of 8.5. This suggests that SOCi may provide more robust tools for managing online reviews and customer feedback.
- Reviewers mention that Buffer's Quality of Support is rated at 8.5, which is slightly lower than SOCi's 8.9. This indicates that users may find SOCi's customer service more responsive and helpful when issues arise.
- Users say that SOCi's Social Ads functionality, scoring 8.1, is more comprehensive compared to Buffer's lower score of 6.7. This suggests that SOCi may offer better tools for managing and optimizing social media advertising campaigns.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
SOCi
No pricing availableFree Trial
Buffer
Free Trial is available
SOCi
No trial information availableRatings
Meets Requirements
8.6
900
8.9
3,074
Ease of Use
9.2
906
8.7
3,242
Ease of Setup
9.2
325
8.7
2,016
Ease of Admin
9.1
309
8.9
1,302
Quality of Support
8.5
644
8.8
2,533
Has the product been a good partner in doing business?
8.8
269
9.0
1,288
Product Direction (% positive)
8.2
880
8.8
3,081
Features by Category
Social Analytics
Not enough data
7.8(won by default)
766
Not enough data
8.2(won by default)
801
Not enough data
8.6(won by default)
815
Not enough data
7.9(won by default)
725
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
726
Not enough data
8.1(won by default)
726
Reports & Dashboards
Not enough data
8.2(won by default)
785
Not enough data
8.3(won by default)
786
Not enough data
8.5(won by default)
779
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
7.7(won by default)
196
Not enough data
7.8(won by default)
194
Not enough data
7.8(won by default)
192
Not enough data
7.7(won by default)
194
Not enough data
7.8(won by default)
193
Business Tools
Not enough data
8.1
156
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
7.8
160
Not enough data
7.9
160
Customer Tools
Not enough data
8.5
168
Not enough data
8.2
160
Not enough data
7.9
160
Not enough data
8.1
157
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.6
48
Not enough data
7.3
48
Not enough data
7.4
47
Not enough data
7.4
46
Not enough data
7.6
45
Listing Management
Not enough data
8.2
628
Not enough data
8.3
622
Not enough data
8.1
616
Not enough data
8.4
636
Performance
Not enough data
8.4
653
Not enough data
8.5
661
Local Search Optimization
Not enough data
8.1
409
Not enough data
8.4
422
Not enough data
8.5
427
Not enough data
8.6
420
Not enough data
8.7
429
Not enough data
8.5
435
Content & Collaboration
9.0
142
8.9
1555
8.6
125
8.4
1525
8.2
105
8.3
1401
8.6
106
8.3
1416
8.8
115
8.6
1467
8.5
99
8.4
1457
Social Management
7.9
666
8.6
1683
9.3
787
8.9
1713
8.4
642
8.3
1609
8.3
693
8.6
1668
Feature Not Available
8.1
1515
8.6
99
8.4
1507
8.3
25
Feature Not Available
Agentic AI - Social Media Management
7.2
12
7.9
374
7.4
12
7.9
372
6.9
12
8.0
373
7.4
12
7.9
372
7.2
12
8.0
373
7.5
12
7.9
373
7.2
12
7.9
372
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
8.1
226
Not enough data
8.0
228
Not enough data
8.1
229
Not enough data
8.1
229
Not enough data
8.0
228
Not enough data
8.1
229
Social Functionality
Not enough data
8.8
1242
Campaign Management
Not enough data
8.6
1185
Not enough data
8.5
692
Not enough data
8.5
1184
Not enough data
8.3
1142
Not enough data
8.5
1143
Not enough data
Feature Not Available
Not enough data
8.5
1100
Not enough data
Feature Not Available
Not enough data
8.3
1076
Not enough data
8.5
1119
Not enough data
8.4
1080
Not enough data
8.1
1054
Not enough data
8.3
1059
Targeting
Not enough data
8.4
1160
Not enough data
Feature Not Available
Not enough data
8.3
1089
Not enough data
8.3
1102
Platform
Not enough data
8.3
1081
Not enough data
8.4
1111
Not enough data
8.7
1155
Not enough data
8.8
1168
Not enough data
8.6
1088
Not enough data
8.6
1132
Not enough data
8.7
1120
Not enough data
Feature Not Available
Not enough data
8.3
680
Responses
Not enough data
8.1
34
Not enough data
8.3
32
Not enough data
8.1
32
Automation - AI Agents
Not enough data
7.9
32
Not enough data
8.0
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
31
Platform
Not enough data
8.3
31
Not enough data
8.4
31
Not enough data
8.2
30
Autonomy - AI Agents
Not enough data
8.3
31
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
8.3
31
Generative AI
Not enough data
8.5
31
Not enough data
8.4
31
Responses
Not enough data
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
83
Not enough data
Feature Not Available
Platform
Not enough data
7.9
77
Not enough data
8.2
81
Not enough data
8.2
81
Not enough data
8.3
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Generative AI
Not enough data
8.3
65
Not enough data
8.1
65
Survey Management
Not enough data
8.6
185
Not enough data
8.6
186
Not enough data
8.7
184
Not enough data
8.6
183
Survey Customization
Not enough data
8.5
179
Not enough data
8.7
178
Not enough data
8.7
140
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.8
180
Not enough data
8.5
179
Not enough data
8.7
181
Not enough data
8.7
182
Agentic AI - Survey
Not enough data
8.6
59
Not enough data
8.6
59
Not enough data
8.6
59
Content Generation - AI Content Creation Platforms
Not enough data
8.3
47
Not enough data
8.5
46
Not enough data
8.5
47
Management - AI Content Creation Platforms
Not enough data
8.5
47
Not enough data
8.6
47
Not enough data
8.3
47
Consumer Intelligence
Not enough data
8.6
980
|
Verified
Not enough data
8.3
952
|
Verified
Not enough data
8.5
978
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.3
933
|
Verified
Not enough data
8.8
1027
|
Verified
Media Monitoring
Not enough data
8.8
1019
|
Verified
Not enough data
8.9
1032
Not enough data
8.6
957
|
Verified
In-House Management
Not enough data
7.9
575
Not enough data
8.2
919
|
Verified
Generative AI
Not enough data
8.1
757
Agentic AI - Online Reputation Management
Not enough data
7.8
209
Not enough data
7.8
207
Not enough data
8.0
211
Not enough data
7.8
210
Not enough data
7.9
211
Not enough data
7.9
210
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.1
34
Not enough data
7.9
34
Not enough data
7.9
34
Not enough data
8.0
34
Not enough data
7.6
34
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.0
34
Not enough data
7.9
34
Not enough data
8.0
34
Not enough data
7.9
34
Automation
Not enough data
8.0
34
Not enough data
7.9
34
Not enough data
8.1
34
Autonomy
Not enough data
7.8
34
Not enough data
7.9
34
Not enough data
8.1
34
Not enough data
8.2
34
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and SOCi are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
SOCi is categorized as AI Content Creation Platforms, Multi-Location Marketing Platforms, AI Agents For Business Operations, Store Locator, Local Listing Management, Chatbots, Local SEO, Social Media Advertising, Online Reputation Management, Social Media Analytics, Social Media Suites, Survey, and AI Customer Support Agents
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Real Estate
23.2%
Health, Wellness and Fitness
6.8%
Marketing and Advertising
6.7%
Retail
5.7%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
