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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (94.5% of reviews)
Entry-Level Pricing
Free
Starting at $29.00 1 Seat Per Month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSimplified
Star Rating
(4,985)4.6 out of 5
Market Segments
Small-Business (94.5% of reviews)
Entry-Level Pricing
Starting at $29.00 1 Seat Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in Ease of Use with a score of 9.2, making it a favorite for small businesses looking for straightforward social media management. In contrast, Simplified, while still user-friendly, has a slightly lower score of 8.9, indicating a bit more complexity in its interface.
- Reviewers mention that Buffer's Content Calendar feature is highly praised, scoring 9.2, which allows users to plan and schedule posts effectively. Simplified's Content Calendar, while functional, received a score of 8.9, suggesting it may not be as robust in planning capabilities.
- G2 users highlight Buffer's Quality of Support with a score of 8.5, noting that the support team is responsive and helpful. Simplified, however, shines in this area with a score of 9.0, indicating a more favorable experience for users seeking assistance.
- Users on G2 report that Buffer's Social Analytics features, scoring 7.9, provide essential insights but may lack some advanced capabilities. In contrast, Simplified's Social Analytics score of 8.7 suggests a more comprehensive suite of tools for analyzing social media performance.
- Reviewers mention that Buffer's Content Creation Tools score of 9.0 is a strong point, particularly for users focused on creating engaging posts. Simplified, while offering solid content creation features, scored slightly lower at 8.6, indicating it may not be as feature-rich in this area.
- Users say that Buffer's Entry Level Price is a significant advantage, as it offers a free plan, making it accessible for small businesses. Simplified, on the other hand, starts at $29.99, which may be a barrier for some users looking for budget-friendly options.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Simplified
Simplified One
Starting at $29.00
1 Seat Per Month
Best for freelancers, solo creators
- 7 Social Media Accounts, 1 User
- 1 Brand Style & Voice
- 100K AI words
Free Trial
Buffer
Free Trial is available
Simplified
Free Trial is available
Ratings
Meets Requirements
8.6
900
9.0
723
Ease of Use
9.2
906
8.9
1,145
Ease of Setup
9.2
325
8.7
587
Ease of Admin
9.1
309
9.1
210
Quality of Support
8.5
644
8.9
555
Has the product been a good partner in doing business?
8.8
269
9.1
200
Product Direction (% positive)
8.2
880
9.0
665
Features by Category
Social Analytics
Not enough data
8.7(won by default)
5
Not enough data
8.0(won by default)
5
Not enough data
9.3(won by default)
5
Not enough data
8.3(won by default)
5
Not enough data
8.0(won by default)
5
Not enough data
8.7(won by default)
5
Not enough data
8.7(won by default)
5
Reports & Dashboards
Not enough data
9.0(won by default)
5
Not enough data
8.7(won by default)
5
Not enough data
8.0(won by default)
5
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Template Creation
Not enough data
9.0
116
Not enough data
8.7
110
Not enough data
8.9
117
Not enough data
8.8
108
Design & Editing
Not enough data
8.8
107
Not enough data
8.6
108
Not enough data
8.7
100
Ad Management
Not enough data
8.7
96
Not enough data
8.8
104
Not enough data
8.8
85
Analytics
Not enough data
8.7
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Grammar
Not enough data
8.9
366
Not enough data
8.8
356
Not enough data
9.0
391
Formatting
Not enough data
8.9
286
Not enough data
8.9
318
Not enough data
8.6
248
Content
Not enough data
9.0
337
Not enough data
9.1
393
Not enough data
8.9
277
Product Type
Not enough data
9.0
275
Not enough data
8.7
211
Generative AI
Not enough data
8.2
29
Not enough data
8.5
29
Platform Basics
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
9.2
6
Platform Content
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
9.4
6
Platform Additional Functionality
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
9.7
6
Generative AI
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Content & Collaboration
9.0
142
8.8
137
8.6
125
8.7
157
8.2
105
8.2
57
8.6
106
8.7
113
8.8
115
8.7
119
8.5
99
9.0
185
Social Management
7.9
666
8.7
127
9.3
787
9.0
155
8.4
642
Feature Not Available
8.3
693
8.7
141
Feature Not Available
8.7
135
8.6
99
8.8
121
8.3
25
8.2
14
Agentic AI - Social Media Management
7.2
12
9.0
5
7.4
12
8.3
5
6.9
12
8.7
5
7.4
12
8.7
5
7.2
12
9.0
5
7.5
12
9.0
5
7.2
12
8.3
5
Voice
Not enough data
Not enough data
Not enough data
Not enough data
Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
8.6
49
Not enough data
9.1
49
Not enough data
9.1
55
Not enough data
9.1
50
Not enough data
9.0
50
Not enough data
8.8
52
Not enough data
9.1
55
Platform
Not enough data
9.0
51
Not enough data
8.9
50
Not enough data
9.0
50
Generative AI
Not enough data
7.5
8
Not enough data
7.7
8
Agentic AI - Video Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image Generation
Not enough data
7.8
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
8.1
12
Advanced Functionality
Not enough data
7.7
11
Not enough data
6.7
11
Not enough data
7.1
11
Not enough data
8.0
11
Model
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
7.9
11
Commercial Rights & Licensing - AI Image Generators
Not enough data
Not enough data
License Type Transparency - AI Image Generators
Not enough data
Not enough data
Planning
Not enough data
8.5
14
Publishing
Not enough data
8.3
14
Social Media
Not enough data
8.2
14
Planning
Not enough data
7.9
15
Generative AI
Not enough data
8.3
15
Not enough data
8.3
15
Not enough data
8.1
15
Not enough data
8.0
15
Not enough data
7.6
14
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Photo Editing
Not enough data
Not enough data
Video Creation - AI Video Generation
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.4
12
Not enough data
8.2
11
Not enough data
6.1
12
Not enough data
6.7
11
Generative AI - AI Video Generation
Not enough data
7.5
6
Editing - AI Video Generation
Not enough data
7.9
12
Not enough data
7.9
11
Storage & Management - AI Video Generation
Not enough data
7.6
12
Not enough data
7.1
12
Not enough data
7.5
12
Not enough data
7.5
12
Video creation - Video Content Creation
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
6.5
10
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Distribution - Video Content Creation
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.8
10
Analytics - Video Content Creation
Not enough data
6.5
10
Not enough data
7.5
10
Training & Support - Video Content Creation
Not enough data
7.3
10
Not enough data
6.8
10
Integrations - Video Content Creation
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
7.0
10
Other - Video Content Creation
Not enough data
7.0
10
Not enough data
7.0
10
Agentic AI - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Simplified are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Simplified is categorized as AI Video Generators, AI Image Generators, AI Chatbots, Transcription, AI Writing Assistant, Display Ad Design, Graphic Design, Video Editing, Presentation, Social Media Analytics, Social Media Suites, Chatbots, Content Creation, Photo Editing, and Video Content Creation
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simplified
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Writing and Editing
8.7%
Marketing and Advertising
7.5%
Animation
4.5%
Accounting
4.2%
Arts and Crafts
4.1%
Other
70.9%
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How can i optimise the long writer ? and is their a video that explains the video editor better
2 Comments
KD
Here you go https://www.youtube.com/watch?v=ShtGcsuz0PY&feature=emb_logo&ab_channel=SimplifiedRead more
Can I embed your services in my website..
2 Comments
KD
You can ping online support, based on your use case we can explore the optionsRead more
Can Simplified AI writer really create readers-intent content?
2 Comments
MG
Hi Ganiyu! Yes! You can try it for yourself for free at simplified.co/aiRead more
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