# Buffer vs Postly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Buffer excels in user-friendliness, with many users highlighting its intuitive interface that simplifies social media scheduling. One user mentioned, "It’s made posting to social so much easier," showcasing how the platform helps streamline their workflow.
- **Users say** that Postly stands out for its robust support team, with feedback emphasizing their responsiveness and dedication to resolving issues quickly. This level of support is a significant advantage for users who may need assistance navigating the platform.
- **Reviewers mention** that Buffer's free plan is a major draw, allowing users to connect multiple social media channels without any cost. This accessibility is particularly appealing for small businesses looking to manage their online presence without a financial commitment.
- **According to verified reviews** , Postly's bulk post scheduling feature is a game-changer for users managing large volumes of content. One user noted that it allows "hundreds of pieces of content to be scheduled in minutes," which can save significant time and effort for busy marketers.
- **G2 reviewers highlight** that while Buffer has a slightly lower rating in support quality, it still provides a solid experience overall. Users appreciate the platform's ease of connecting with various social media channels, making it a reliable choice for everyday social media management.
- **Users report** that both platforms offer effective social publishing capabilities, but Postly's clean, drag-and-drop calendar interface is particularly praised for its visual appeal and ease of use, making it easier for users to plan and execute their social media strategies.



| | Buffer | Postly | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,040 | 36 | 
| **Largest Market Segment** | Small-Business (70.9% of reviews) | Small-Business (97.2% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Buffer

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (9 reviews)

Cons:
- Lack of Analytics (4 reviews)
- High Pricing (3 reviews)

### Postly

Pros:
- Content Creation (2 reviews)
- Powerful Features (2 reviews)

Cons:
- Feature Issues (1 reviews)
- Inadequate Support (1 reviews)

---
## Ratings Comparison
| Rating | Buffer | Postly | 
|---|---|---|
  | **Meets Requirements** | 8.6 (911 reviews) | 9.0 (23 reviews) | 
  | **Ease of Use** | 9.2 (919 reviews) | 9.3 (25 reviews) | 
  | **Ease of Setup** | 9.2 (338 reviews) | 9.5 (20 reviews) | 
  | **Ease of Admin** | 9.1 (311 reviews) | 9.4 (17 reviews) | 
  | **Quality of Support** | 8.5 (653 reviews) | 9.5 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (271 reviews) | 9.7 (15 reviews) | 
  | **Product Direction (% positive)** | 8.2 (891 reviews) | 9.4 (21 reviews) | 

---
## Pricing

### Buffer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and businesses getting started with social media.

Key Features:
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account

[Browse all 4 editions](https://www.g2.com/products/buffer/pricing)

#### Free Trial

Yes

### Postly

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | 8.2/10 | 831 |
| **Postly** | 8.7/10 | 20 |

#### Content & Collaboration

| Feature | Buffer | Postly | 
|---|---|---|
| **Content Calendar** | 9.1 (147 reviews) | 9.1 (19 reviews) | 
| **Content Library** | 8.6 (126 reviews) | 8.2 (13 reviews) | 
| **Shared Inbox** | 8.2 (105 reviews) | 9.0 (7 reviews) | 
| **Approval Workflows** | 8.6 (106 reviews) | 8.9 (12 reviews) | 
| **Users and Permissions** | 8.8 (115 reviews) | 9.1 (15 reviews) | 
| **Content Creation** | 8.5 (99 reviews) | 9.1 (15 reviews) | 

#### Social Management

| Feature | Buffer | Postly | 
|---|---|---|
| **Social Analytics** | 7.9 (670 reviews) | 7.6 (12 reviews) | 
| **Social Publishing** | 9.3 (799 reviews) | 9.3 (19 reviews) | 
| **Campaign Optimization** | 8.4 (643 reviews) | 8.3 (12 reviews) | 
| **Social Engagement** | 8.4 (695 reviews) | 7.9 (13 reviews) | 
| **Campaign Planning** | 8.7 (101 reviews) | 9.4 (15 reviews) | 
| **Hashtag Capabilites** | 8.5 (27 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Buffer | Postly | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (13 reviews) | Not enough data | 
| **Decision Making** | 7.4 (13 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)




---
## Reviewer Demographics

### By Company Size

| Segment | Buffer | Postly | 
|---|---|---|
| **Small-Business** | 70.9% | 97.2% | 
| **Mid-Market** | 22.6% | 0% | 
| **Enterprise** | 6.5% | 2.8% | 

### By Industry

#### Buffer

- **Marketing and Advertising:** 23.1%
- **Computer Software:** 7.2%
- **Information Technology and Services:** 6.6%
- **Internet:** 5.2%
- **Non-Profit Organization Management:** 4.2%
- **Writing and Editing:** 2.4%
- **Higher Education:** 2.4%
- **Real Estate:** 2.3%
- **Design:** 2.3%
- **Education Management:** 2.0%
- **Other:** 42.3%

#### Postly

- **Marketing and Advertising:** 45.7%
- **Health, Wellness and Fitness:** 8.6%
- **Real Estate:** 5.7%
- **Information Technology and Services:** 5.7%
- **Computer Software:** 5.7%
- **Accounting:** 5.7%
- **Consulting:** 2.9%
- **Media Production:** 2.9%
- **Management Consulting:** 2.9%
- **Human Resources:** 2.9%
- **Other:** 11.4%

---
## Alternatives

### Alternatives to Buffer

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7249 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1052 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Postly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7249 reviews)
- [RADAAR](https://www.g2.com/products/radaar/reviews) — 4.7/5 stars (326 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [Publer](https://www.g2.com/products/publer/reviews) — 4.7/5 stars (512 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1052 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1097 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)

---
## Top Discussions

### Buffer

- Title: [Can I have tabs open for multiple companies at a time?](https://www.g2.com/discussions/10663-can-i-have-tabs-open-for-multiple-companies-at-a-time) — 4 comments
  > **Top comment:** "If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and..."
- Title: [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "In simple its a social media management tool specifically used to connect many social media platforms at once. "
- Title: [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) — 2 comments, 1 upvote
  > **Top comment:** "When a data source like Facebook or LinkedIn removes an API  (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way..."
- Title: [Which platforms are next on the Buffer integration roadmap?](https://www.g2.com/discussions/which-platforms-are-next-on-the-buffer-integration-roadmap) — 2 comments, 1 upvote
  > **Top comment:** "I don't think Buffer will be rolling out any major platform integrations other than possibly Snap Chat (depending on API functionality and user access). It..."
- Title: [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) — 1 comment, 1 upvote
  > **Top comment:** "Improve performance in content sharing features and keep steps simple"

### Postly

- Title: [What is Postly used for?](https://www.g2.com/discussions/what-is-postly-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Businesses and agencies leverage Postly's automated social media management tools to design and publish social media campaigns at scale."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buffer-vs-postly)