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# Buffer vs Planoly Comparison - What are their main differences?

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BufferPlanoly[+ Add Product](#)

Reviews

**Buffer** [

4.3/5(1,041)

](https://www.g2.com/products/buffer/reviews#reviews)

**Planoly** [

4.3/5(67)

](https://www.g2.com/products/planoly/reviews#reviews)

Pricing

**Buffer**
Free Trial

**Free** · Free

**Planoly**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Buffer**
\<1 month

Based on 171 responses

**Planoly**
Not enough reviews yet

Return on Investment

**Buffer**
10 months

Based on 122 responses

**Planoly**
Not enough reviews yet

Perceived Cost

**Buffer**
$$$$$

**Planoly**
$$$$$

Average Discount

**Buffer**
9%

**Planoly**
Not enough reviews yet

 ![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")

 ![Planoly](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3336924fadea680a2338e2df25215c73/planoly.png "Planoly")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Pros & Cons

**Buffer**
[
Ease of Use (13)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813322&qs=pros-and-cons#reviews)[
Post Scheduling (9)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813596&qs=pros-and-cons#reviews)[
Lack of Analytics (4)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813613&qs=pros-and-cons#reviews)[
High Pricing (3)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=2258575&qs=pros-and-cons#reviews)

**Planoly**
[
Ease of Use (1)
](https://www.g2.com/products/planoly/reviews?filters%5Bsentiment_snippet%5D=2412000&qs=pros-and-cons#reviews)[
Intuitive (1)
](https://www.g2.com/products/planoly/reviews?filters%5Bsentiment_snippet%5D=2411983&qs=pros-and-cons#reviews)[
Learning Curve (1)
](https://www.g2.com/products/planoly/reviews?filters%5Bsentiment_snippet%5D=2412004&qs=pros-and-cons#reviews)[
Linking Issues (1)
](https://www.g2.com/products/planoly/reviews?filters%5Bsentiment_snippet%5D=2411990&qs=pros-and-cons#reviews)

Integrations

**Buffer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f0220c5968b52fb3d6a6c78134f49171/integromat-by-celonis-make.png "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[
View all
](https://www.g2.com/products/buffer/integrations)

**Planoly**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_65e597103b089dfd2b79a04fd5ccbf3e/instagram-for-business.png "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2eebc778e43c77da0077a783de736760/tiktok-ads.png "Product Avatar Image")

TikTok Ads

](https://www.g2.com/products/tiktok-ads/reviews)[
View all
](https://www.g2.com/products/planoly/integrations)

Screenshots

**Buffer**
 ![Buffer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/203653/publishing.png)

**Planoly**
No screenshot available

Ratings

Meets Requirements

**Buffer**

8.6

8.6911

**Planoly**

8.6

8.647

Ease of Use

**Buffer**

9.2

9.2919

**Planoly**

8.7

8.748

Ease of Setup

**Buffer**

9.2

9.2338

**Planoly**

9.0

9.010

Ease of Admin

**Buffer**

9.1

9.1311

**Planoly**

8.9

8.99

Quality of Support

**Buffer**

8.5

8.5651

**Planoly**

8.9

8.928

Has the product been a good partner in doing business?

**Buffer**

8.8

8.8271

**Planoly**

7.8

7.89

Product Direction (% positive)

**Buffer**

8.2

8.2890

**Planoly**

8.1

8.144

Features

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.0

831

Not enough data

Content & Collaboration

Content Calendar

9.1(won by default)

145

Not enough data

Content Library

8.6(won by default)

124

Not enough data

Shared Inbox

8.2(won by default)

103

Not enough data

Approval Workflows

8.5(won by default)

104

Not enough data

Users and Permissions

8.7(won by default)

113

Not enough data

Content Creation

8.5(won by default)

97

Not enough data

Image Library

Not enough data

Not enough data

Social Management

Social Analytics

7.8(won by default)

668

Not enough data

Social Publishing

9.3(won by default)

798

Not enough data

Campaign Optimization

8.4(won by default)

641

Not enough data

Multi-Account Management

8.3(won by default)

693

Not enough data

Campaign Planning

8.7(won by default)

100

Not enough data

Hashtag Capabilites

8.3(won by default)

25

Not enough data

Social Ads

Feature Not Available

Not enough data

Multi-Campaign

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Agentic AI - Social Media Management

Autonomous Task Execution

6.9(won by default)

12

Not enough data

Multi-step Planning

7.4(won by default)

12

Not enough data

Cross-system Integration

6.7(won by default)

11

Not enough data

Adaptive Learning

7.1(won by default)

11

Not enough data

Natural Language Interaction

7.0(won by default)

11

Not enough data

Proactive Assistance

7.3(won by default)

11

Not enough data

Decision Making

7.0(won by default)

11

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

Not enough data

7.1

41

Monitoring & Listening

Social Measurement

Not enough data

8.2(won by default)

32

Influencer Identification

Not enough data

6.1(won by default)

18

Brand Monitoring

Not enough data

7.3(won by default)

5

Trend Analysis

Not enough data

6.3(won by default)

5

Keyword Tracking

Not enough data

Not enough data

Competitor Analysis

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Sentiment Analysis

Not enough data

6.4(won by default)

18

Social Reporting

Not enough data

7.9(won by default)

28

Alerts and Notifications

Not enough data

7.8(won by default)

6

Advanced Data Filtering

Not enough data

Not enough data

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)

Buffer

Small-Business(50 or fewer emp.)

71.2%

Mid-Market(51-1000 emp.)

22.4%

Enterprise(\> 1000 emp.)

6.4%

[![Planoly](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3336924fadea680a2338e2df25215c73/planoly.png "Planoly")](https://www.g2.com/products/planoly/reviews)

Planoly

Small-Business(50 or fewer emp.)

87.9%

Mid-Market(51-1000 emp.)

10.6%

Enterprise(\> 1000 emp.)

1.5%

Small-Business

(50 or fewer emp.)

71.2%

87.9%

Mid-Market

(51-1000 emp.)

22.4%

10.6%

Enterprise

(\> 1000 emp.)

6.4%

1.5%

Reviewers' Industry

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)
Buffer

Marketing and Advertising

23.0%

Computer Software

7.2%

Information Technology and Services

6.7%

Internet

5.2%

Non-Profit Organization Management

4.2%

Other

53.7%

[![Planoly](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3336924fadea680a2338e2df25215c73/planoly.png "Planoly")](https://www.g2.com/products/planoly/reviews)
Planoly

Marketing and Advertising

28.8%

Retail

7.6%

Apparel & Fashion

6.1%

Health, Wellness and Fitness

4.5%

Graphic Design

4.5%

Other

48.5%

Alternatives

**Buffer Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

**Planoly Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Tailwind](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e2ecb5b4cade6443436a29432736468d/tailwind.png "Tailwind")

[
Tailwind
](/products/tailwind/reviews)

 ![Later Social](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-social.svg "Later Social")

[
Later Social
](/products/later-social/reviews)

## Buffer vs Planoly

When assessing the two solutions, reviewers found Buffer easier to use, set up, and administer. Reviewers also preferred doing business with Buffer overall.

- Buffer and Planoly both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Planoly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Buffer over Planoly.