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Compare Buffer and Oktopost 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Mid-Market (51.5% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansOktopost
Star Rating
(143)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OktopostSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in social sharing capabilities, achieving a perfect score of 10.0, while Oktopost's social ads feature received a lower score of 4.7, indicating that Buffer may be more effective for users focused on broad social media engagement.
- Reviewers mention that Buffer's content creation tools are highly rated at 8.6, but Oktopost shines with a score of 9.3, suggesting that users find Oktopost's content creation features more robust and user-friendly.
- G2 users highlight Buffer's ease of use with a score of 9.2, which is slightly higher than Oktopost's 9.0, indicating that Buffer may be more accessible for new users or those less familiar with social media management tools.
- Reviewers say that Oktopost's quality of support is rated at 9.2, surpassing Buffer's 8.5, which suggests that users may find Oktopost's customer service more responsive and helpful when issues arise.
- Users on G2 report that Buffer's content scheduling feature is rated at 9.7, showcasing its effectiveness in planning posts, while Oktopost's campaign planning received a higher score of 9.2, indicating a strong focus on strategic campaign management.
- Reviewers mention that Buffer's social analytics, particularly in hashtag analytics (8.6), are strong, but Oktopost's overall social analytics score of 8.3 suggests a more comprehensive approach to analyzing social media performance.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Oktopost
No pricing availableFree Trial
Buffer
Free Trial is available
Oktopost
No trial information availableRatings
Meets Requirements
8.6
900
8.6
108
Ease of Use
9.2
906
9.0
111
Ease of Setup
9.2
325
8.9
59
Ease of Admin
9.1
309
9.0
59
Quality of Support
8.5
644
9.2
103
Has the product been a good partner in doing business?
8.8
269
9.3
58
Product Direction (% positive)
8.2
880
9.1
107
Features by Category
Social Analytics
Not enough data
7.5(won by default)
14
Not enough data
7.8(won by default)
20
Not enough data
8.6(won by default)
59
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
43
Not enough data
7.6(won by default)
9
Not enough data
7.7(won by default)
10
Reports & Dashboards
Not enough data
7.7(won by default)
38
Not enough data
8.2(won by default)
56
Not enough data
8.7(won by default)
50
Not enough data
8.2(won by default)
10
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
142
9.2
16
8.6
125
8.8
17
8.2
105
8.5
12
8.6
106
8.7
13
8.8
115
8.6
16
8.5
99
9.4
12
Social Management
7.9
666
8.3
73
9.3
787
9.0
81
8.4
642
8.8
77
8.3
693
8.6
77
Feature Not Available
Feature Not Available
8.6
99
9.3
14
8.3
25
Not enough data
Agentic AI - Social Media Management
7.2
12
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
7.4
12
Not enough data
7.2
12
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
Content Sharing
Not enough data
10.0
12
|
Verified
Not enough data
9.7
11
|
Verified
Not enough data
9.5
10
|
Verified
Not enough data
9.4
8
|
Verified
Content Dashboard
Not enough data
9.6
8
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
8.9
9
|
Verified
Analytics
Not enough data
9.7
11
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Platform
Not enough data
9.8
8
|
Verified
Not enough data
9.7
6
|
Verified
Not enough data
9.1
9
Not enough data
6.7
5
Agentic AI - Employee Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.1
42
Not enough data
6.7
11
Not enough data
9.8
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
9.2
6
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
8.3
14
Not enough data
8.3
45
Not enough data
9.8
10
Not enough data
9.1
9
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Oktopost are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Oktopost is categorized as Social Media Suites, Employee Advocacy, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oktopost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Computer Software
29.4%
Marketing and Advertising
17.6%
Information Technology and Services
16.9%
Financial Services
6.6%
Internet
5.1%
Other
24.3%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Does your social media management platform integrate with Marketo?
1 Comment
Official Response from Oktopost
Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native and approved Marketo integration. The...Read more
Does your social media management platform integrate with Pardot?
1 Comment
Official Response from Oktopost
Absolutely yes! The integration will automatically push all social engagement data (clicks, shares, likes, comments, etc.) to the correct leads within...Read more
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