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Compare Buffer and metricool 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (90.2% of reviews)
Entry-Level Pricing
Free
$0.00
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansmetricool
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (90.2% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its "Content Calendar" feature, scoring 9.2, which allows for effective scheduling and planning of posts, while Metricool shines even brighter with a score of 9.7, indicating a more robust and user-friendly calendar experience.
- Reviewers mention that Metricool's "Social Analytics" capabilities are superior, with a score of 9.4 compared to Buffer's 7.9, highlighting its advanced tracking and reporting features that provide deeper insights into social media performance.
- G2 users note that Buffer's "Social Publishing" feature is highly rated at 9.3, but Metricool matches this with a score of 9.4, suggesting both platforms offer strong publishing tools, though Metricool may have a slight edge in user satisfaction.
- Users on G2 indicate that Metricool's "Users and Permissions" feature is particularly well-received, scoring 9.3, which allows for better team collaboration and management, while Buffer's score of 8.8 suggests it may not be as flexible in this area.
- Reviewers say that Buffer's "Quality of Support" is rated at 8.5, which is decent, but Metricool outperforms with a score of 9.1, indicating a more responsive and helpful customer service experience.
- Users report that while both platforms offer "Content Creation" tools, Metricool's score of 9.4 suggests a more comprehensive and user-friendly approach compared to Buffer's 8.6, making it a better choice for those focused on content development.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Planning up to 50 pieces of content per month.
Free Trial
Buffer
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.5
70
Ease of Use
9.2
906
9.1
73
Ease of Setup
9.2
325
9.1
58
Ease of Admin
9.1
309
9.3
44
Quality of Support
8.5
644
9.0
63
Has the product been a good partner in doing business?
8.8
269
9.2
42
Product Direction (% positive)
8.2
880
9.5
64
Features by Category
Social Analytics
Not enough data
8.7(won by default)
44
Not enough data
9.1(won by default)
44
Not enough data
9.1(won by default)
43
Not enough data
7.8(won by default)
43
Not enough data
8.2(won by default)
44
Not enough data
8.7(won by default)
40
Not enough data
Feature Not Available
Reports & Dashboards
Not enough data
8.6(won by default)
45
Not enough data
8.9(won by default)
45
Not enough data
8.7(won by default)
43
Not enough data
8.0(won by default)
41
Agentic AI - Social Media Analytics
Not enough data
8.1(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
7.9(won by default)
7
Content & Collaboration
9.0
142
9.3
45
8.6
125
8.5
45
8.2
105
8.4
45
8.6
106
8.6
44
8.8
115
9.0
44
8.5
99
9.0
43
Social Management
7.9
666
9.0
47
9.3
787
9.2
47
8.4
642
8.4
47
8.3
693
8.6
46
Feature Not Available
8.0
45
8.6
99
8.6
44
8.3
25
8.1
45
Agentic AI - Social Media Management
7.2
12
8.1
6
7.4
12
8.9
6
6.9
12
8.9
6
7.4
12
7.7
5
7.2
12
8.3
6
7.5
12
8.6
6
7.2
12
8.7
5
Categories
Categories
Shared Categories
Buffer and metricool are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
metricool is categorized as Social Media Analytics and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
42.7%
Education Management
8.5%
Consulting
3.7%
Real Estate
3.7%
Professional Training & Coaching
2.4%
Other
39.0%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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