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Compare Buffer and metricool 
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (88.5% of reviews)
Entry-Level Pricing
Free
$0.00
Buffer
Star Rating
(1,025)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansmetricool
Star Rating
(89)4.5 out of 5
Market Segments
Small-Business (88.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansBuffer vs metricool
When assessing the two solutions, reviewers found Buffer easier to use. However, reviewers felt that metricool was easier to administer and do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Buffer and metricool both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that metricool is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of metricool over Buffer.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Buffer
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.6
74
Ease of Use
9.2
906
9.1
77
Ease of Setup
9.2
325
9.2
61
Ease of Admin
9.1
310
9.2
47
Quality of Support
8.5
644
9.0
64
Has the product been a good partner in doing business?
8.8
270
9.2
44
Product Direction (% positive)
8.2
880
9.1
68
Features by Category
Social Analytics
Not enough data
8.7(won by default)
44
Not enough data
9.1(won by default)
45
Not enough data
9.2(won by default)
45
Not enough data
7.8(won by default)
43
Not enough data
8.1(won by default)
45
Not enough data
8.7(won by default)
41
Not enough data
Feature Not Available
Reports & Dashboards
Not enough data
8.6(won by default)
46
Not enough data
8.9(won by default)
46
Not enough data
8.8(won by default)
45
Not enough data
8.0(won by default)
41
Agentic AI - Social Media Analytics
Not enough data
8.1(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
7.9(won by default)
7
Content & Collaboration
9.0
141
9.3
46
8.6
124
8.5
46
8.2
104
8.4
46
8.5
105
8.7
46
8.8
114
9.0
44
8.5
98
9.0
44
Social Management
7.9
665
9.0
48
9.3
787
9.2
48
8.4
641
8.4
47
8.3
692
8.6
48
Feature Not Available
8.0
45
8.6
98
8.6
44
8.3
24
8.2
46
Agentic AI - Social Media Management
7.2
12
8.1
6
7.4
12
8.9
6
6.9
12
8.9
6
7.4
12
7.7
5
7.2
12
8.3
6
7.5
12
8.6
6
7.2
12
8.7
5
Categories
Categories
Shared Categories
Buffer and metricool are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
metricool is categorized as Social Media Analytics and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.0%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.9%
Marketing and Advertising
41.9%
Education Management
9.3%
Real Estate
4.7%
Consulting
3.5%
Professional Training & Coaching
2.3%
Other
38.4%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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