Compare Buffer and Meltwater 
At a Glance
Market Segments
Small-Business (71.0% of reviews)
Small-Business (41.2% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,038)4.3 out of 5
Market Segments
Small-Business (71.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansMeltwater
Star Rating
(2,635)4.1 out of 5
Market Segments
Small-Business (41.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Buffer excels in user-friendliness, with many praising its intuitive interface and the ability to customize posts for different platforms. Users appreciate the content calendar feature, which simplifies scheduling and managing social media content.
- Users say that Meltwater offers a robust media intelligence system, providing comprehensive media monitoring and social media listening capabilities. Reviewers highlight its global coverage, which helps brands maintain a clear image across various channels.
- According to verified reviews, Buffer stands out for its ease of setup, with users noting how quickly they could integrate it with platforms like Facebook, LinkedIn, and Instagram. This seamless integration significantly enhances workflow efficiency.
- Reviewers mention that while Meltwater has a customizable dashboard and offers automated analytics, some users find it less intuitive compared to Buffer. However, they do appreciate the responsive customer service that assists with setup and troubleshooting.
- G2 reviewers highlight that Buffer's strong performance in social publishing is a key advantage, with users enjoying the ability to schedule posts across multiple platforms easily. This feature is particularly beneficial for small businesses looking to streamline their social media efforts.
- Users report that while Meltwater provides valuable insights through its social analytics, it may not be as user-friendly as Buffer. Some users express a desire for a more straightforward experience, especially when navigating its various features.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Meltwater
No pricing availableFree Trial
Buffer
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.6
909
7.9
2,157
Ease of Use
9.2
916
7.9
2,260
Ease of Setup
9.2
335
7.9
1,226
Ease of Admin
9.1
311
8.1
932
Quality of Support
8.5
651
8.6
2,082
Has the product been a good partner in doing business?
8.8
271
8.4
938
Product Direction (% positive)
8.2
889
8.0
2,137
Features by Category
Social Analytics
Not enough data
7.8(won by default)
528
Not enough data
7.7(won by default)
513
Not enough data
8.0(won by default)
519
Not enough data
6.8(won by default)
377
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
394
Not enough data
7.1(won by default)
428
Reports & Dashboards
Not enough data
7.7(won by default)
549
Not enough data
8.0(won by default)
567
Not enough data
7.9(won by default)
483
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
9.1
145
8.1
239
8.6
124
7.4
212
8.2
103
7.3
202
8.5
104
7.5
204
8.7
113
8.0
229
8.5
97
7.6
212
Social Management
7.8
668
8.3
286
9.3
796
7.9
273
8.4
641
7.4
238
8.3
693
7.9
277
Feature Not Available
6.5
209
8.6
99
7.1
209
8.3
25
7.3
100
Agentic AI - Social Media Management
6.9
12
5.8
24
7.4
12
6.0
24
6.7
11
Feature Not Available
7.1
11
Feature Not Available
7.0
11
Feature Not Available
7.3
11
Feature Not Available
7.0
11
6.2
23
Media Channels
Not enough data
7.3
642
Not enough data
7.2
663
Not enough data
8.5
743
Geographic Coverage
Not enough data
7.8
708
Not enough data
8.3
718
Not enough data
7.6
642
Reporting
Not enough data
8.2
720
Not enough data
8.1
702
Not enough data
7.9
708
Not enough data
8.0
736
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
82
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
290
Not enough data
6.6
283
Audiences
Not enough data
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Data Analysis
Not enough data
7.5
42
Not enough data
8.2
47
Not enough data
8.1
43
Not enough data
7.9
44
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
44
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
Not enough data
8.1
813
Not enough data
7.3
707
Not enough data
8.2
538
Not enough data
8.3
531
Not enough data
7.8
496
Not enough data
7.9
483
Agentic AI - Social Media Listening Tools
Not enough data
6.5
84
Not enough data
6.6
88
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Not enough data
6.9
787
Not enough data
8.0
804
Not enough data
8.0
488
Not enough data
7.9
477
Influencer Marketing
Not enough data
7.8
206
Not enough data
7.8
206
Not enough data
8.0
211
Not enough data
7.7
199
Not enough data
7.4
197
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
135
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.6
153
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
490
Not enough data
7.9
415
Not enough data
8.0
389
Outreach
Not enough data
8.1
433
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
485
Not enough data
8.3
361
Not enough data
8.1
413
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Buffer and Meltwater are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.5%
Internet
5.2%
Non-Profit Organization Management
4.2%
Other
53.7%
Marketing and Advertising
15.3%
Public Relations and Communications
14.6%
Non-Profit Organization Management
6.9%
Higher Education
5.4%
Information Technology and Services
3.1%
Other
54.7%
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
KU
If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and...Read more
What is Buffer used for?
2 Comments
FA
In simple its a social media management tool specifically used to connect many social media platforms at once. Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How much does meltwater cost?
2 Comments
CS
Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost...Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
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