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# Buffer vs Lately Comparison - What are their main differences?

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BufferLately[+ Add Product](#)

Reviews

**Buffer** [

4.3/5(1,041)

](https://www.g2.com/products/buffer/reviews#reviews)

**Lately** [

4.5/5(15)

](https://www.g2.com/products/lately/reviews#reviews)

Pricing

**Buffer**
Free Trial

**Free** · Free

**Lately**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Buffer**
\<1 month

Based on 171 responses

**Lately**
Not enough reviews yet

Return on Investment

**Buffer**
10 months

Based on 122 responses

**Lately**
Not enough reviews yet

Perceived Cost

**Buffer**
$$$$$

**Lately**
Not enough reviews yet

Average Discount

**Buffer**
9%

**Lately**
Not enough reviews yet

 ![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")

 ![Lately](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_49eb5af1e2af38bc7606cabbe45830c2/lately.jpg "Lately")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Buffer**
[
Ease of Use (13)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813322&qs=pros-and-cons#reviews)[
Post Scheduling (9)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813596&qs=pros-and-cons#reviews)[
Lack of Analytics (4)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813613&qs=pros-and-cons#reviews)[
High Pricing (3)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=2258575&qs=pros-and-cons#reviews)

**Lately**
Not enough data

Integrations

**Buffer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f0220c5968b52fb3d6a6c78134f49171/integromat-by-celonis-make.png "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[
View all
](https://www.g2.com/products/buffer/integrations)

**Lately**
Not enough data

Screenshots

**Buffer**
 ![Buffer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/203653/publishing.png)

**Lately**
 ![Lately screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/176312/Screen-Shot-2021-06-21-at-9.59.22-AM.png)

Ratings

Meets Requirements

**Buffer**

8.6

8.6911

**Lately**

8.8

8.811

Ease of Use

**Buffer**

9.2

9.2919

**Lately**

8.8

8.812

Ease of Setup

**Buffer**

9.2

9.2338

**Lately**

9.7

9.76

Ease of Admin

**Buffer**

9.1

9.1311

**Lately**

9.7

9.76

Quality of Support

**Buffer**

8.5

8.5651

**Lately**

9.4

9.411

Has the product been a good partner in doing business?

**Buffer**

8.8

8.8271

**Lately**

9.4

9.46

Product Direction (% positive)

**Buffer**

8.2

8.2890

**Lately**

8.9

8.911

Features

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.0

831

Not enough data

Content & Collaboration

Content Calendar

9.1(won by default)

145

Not enough data

Content Library

8.6(won by default)

124

Not enough data

Shared Inbox

8.2(won by default)

103

Feature Not Available

Approval Workflows

8.5(won by default)

104

Not enough data

Users and Permissions

8.7(won by default)

113

Not enough data

Content Creation

8.5(won by default)

97

Not enough data

Image Library

Not enough data

Not enough data

Social Management

Social Analytics

7.8(won by default)

668

Not enough data

Social Publishing

9.3(won by default)

798

Not enough data

Campaign Optimization

8.4(won by default)

641

Not enough data

Multi-Account Management

8.3(won by default)

693

Not enough data

Campaign Planning

8.7(won by default)

100

Not enough data

Hashtag Capabilites

8.3(won by default)

25

Not enough data

Social Ads

Feature Not Available

Feature Not Available

Multi-Campaign

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Agentic AI - Social Media Management

Autonomous Task Execution

6.9(won by default)

12

Not enough data

Multi-step Planning

7.4(won by default)

12

Not enough data

Cross-system Integration

6.7(won by default)

11

Not enough data

Adaptive Learning

7.1(won by default)

11

Not enough data

Natural Language Interaction

7.0(won by default)

11

Not enough data

Proactive Assistance

7.3(won by default)

11

Not enough data

Decision Making

7.0(won by default)

11

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)

Buffer

Small-Business(50 or fewer emp.)

71.2%

Mid-Market(51-1000 emp.)

22.4%

Enterprise(\> 1000 emp.)

6.4%

[![Lately](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_49eb5af1e2af38bc7606cabbe45830c2/lately.jpg "Lately")](https://www.g2.com/products/lately/reviews)

Lately

Small-Business(50 or fewer emp.)

80.0%

Mid-Market(51-1000 emp.)

13.3%

Enterprise(\> 1000 emp.)

6.7%

Small-Business

(50 or fewer emp.)

71.2%

80.0%

Mid-Market

(51-1000 emp.)

22.4%

13.3%

Enterprise

(\> 1000 emp.)

6.4%

6.7%

Reviewers' Industry

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)
Buffer

Marketing and Advertising

23.0%

Computer Software

7.2%

Information Technology and Services

6.7%

Internet

5.2%

Non-Profit Organization Management

4.2%

Other

53.7%

[![Lately](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_49eb5af1e2af38bc7606cabbe45830c2/lately.jpg "Lately")](https://www.g2.com/products/lately/reviews)
Lately

Marketing and Advertising

20.0%

Management Consulting

20.0%

Retail

6.7%

Professional Training & Coaching

6.7%

Online Media

6.7%

Other

40.0%

Alternatives

**Buffer Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

**Lately Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Later Social](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-social.svg "Later Social")

[
Later Social
](/products/later-social/reviews)

 ![Loomly](https://images.g2crowd.com/uploads/product/hd_favicon/9cfeb65443c160857a74179628cf0373/loomly.svg "Loomly")

[
Loomly
](/products/loomly/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)