Compare Buffer and Lately
At a Glance
Market Segments
Small-Business (71.1% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,038)4.3 out of 5
Market Segments
Small-Business (71.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plans
Lately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Lately
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Buffer excels in user experience, highlighting its user-friendly interface and the ability to customize posts for various platforms. Users appreciate the content calendar feature that simplifies scheduling, making it a go-to for many small businesses.
- Users say Lately stands out for its speed and efficiency in generating social media posts from existing content. Reviewers mention that they can schedule hundreds of posts in just a few hours, a task that would typically take days, showcasing its effectiveness for content-heavy users.
- According to verified reviews, Buffer's integration capabilities are a significant advantage, with users noting how easily it connects with platforms like Facebook, LinkedIn, and Instagram. This seamless integration simplifies workflows, making it a preferred choice for those managing multiple accounts.
- Reviewers mention that Lately provides valuable analytics and insights on optimal posting times, which helps users maximize engagement. This feature is particularly appreciated by those looking to enhance their social media strategy based on data-driven decisions.
- Users highlight that while Buffer has a strong support system, Lately's customer service is often described as exceptional, with users feeling well-supported in their social media management efforts. This aspect can be crucial for businesses that require ongoing assistance.
- G2 reviewers indicate that while Buffer has a higher overall satisfaction score, Lately's recent feedback suggests it is rapidly improving, particularly in areas like product direction and user engagement. This makes Lately a compelling option for those looking for innovative features in social media management.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Lately
No pricing availableFree Trial
Buffer
Free Trial is available
Lately
No trial information availableRatings
Meets Requirements
8.6
909
8.8
11
Ease of Use
9.2
917
8.8
12
Ease of Setup
9.2
336
9.7
6
Ease of Admin
9.1
311
9.7
6
Quality of Support
8.5
651
9.4
11
Has the product been a good partner in doing business?
8.8
271
9.4
6
Product Direction (% positive)
8.2
889
8.9
11
Features by Category
Content & Collaboration
9.1(won by default)
145
Not enough data
8.6(won by default)
124
Not enough data
8.2(won by default)
103
Feature Not Available
8.5(won by default)
104
Not enough data
8.7(won by default)
113
Not enough data
8.5(won by default)
97
Not enough data
Social Management
7.8(won by default)
668
Not enough data
9.3(won by default)
797
Not enough data
8.4(won by default)
641
Not enough data
8.3(won by default)
693
Not enough data
Feature Not Available
Feature Not Available
8.6(won by default)
99
Not enough data
8.3(won by default)
25
Not enough data
Agentic AI - Social Media Management
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.7(won by default)
11
Not enough data
7.1(won by default)
11
Not enough data
7.0(won by default)
11
Not enough data
7.3(won by default)
11
Not enough data
7.0(won by default)
11
Not enough data
Categories
Categories
Shared Categories
Buffer and Lately are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Lately has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.6%
Internet
5.2%
Non-Profit Organization Management
4.2%
Other
53.7%
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
KU
If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and...Read more
What is Buffer used for?
2 Comments
FA
In simple its a social media management tool specifically used to connect many social media platforms at once. Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Lately has no discussions with answers
