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Compare Buffer and Lately 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansLately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about LatelySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its "Social Publishing" feature, with a score of 9.3, making it easy to schedule posts across multiple platforms. In contrast, Lately's social publishing capabilities, while strong, do not match this level of user satisfaction.
- Reviewers mention that Lately shines in "Quality of Support," scoring 9.4, which is significantly higher than Buffer's 8.5. This indicates that users feel more supported and valued when using Lately.
- G2 users highlight Buffer's "Content Calendar" feature, scoring 9.2, as a user-friendly tool for planning and organizing content. However, Lately's content management features, while effective, do not receive the same level of praise.
- Users on G2 report that Lately's "Ease of Setup" is impressive, with a score of 9.7, suggesting that new users can get started quickly and efficiently compared to Buffer's 9.2.
- Reviewers say that Buffer's "Social Analytics" feature, scoring 7.9, could use improvement, as users find it less comprehensive than Lately's analytics capabilities, which are more robust and user-friendly.
- Users mention that Lately's "Product Direction" score of 8.9 reflects a strong commitment to evolving the platform based on user feedback, while Buffer's score of 8.1 suggests there may be room for improvement in this area.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Lately
No pricing availableFree Trial
Buffer
Free Trial is available
Lately
No trial information availableRatings
Meets Requirements
8.6
900
8.8
11
Ease of Use
9.2
906
8.8
12
Ease of Setup
9.2
325
9.7
6
Ease of Admin
9.1
309
9.7
6
Quality of Support
8.5
644
9.4
11
Has the product been a good partner in doing business?
8.8
269
9.4
6
Product Direction (% positive)
8.2
880
8.9
11
Features by Category
Content & Collaboration
9.0(won by default)
142
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
105
Feature Not Available
8.6(won by default)
106
Not enough data
8.8(won by default)
115
Not enough data
8.5(won by default)
99
Not enough data
Social Management
7.9(won by default)
666
Not enough data
9.3(won by default)
787
Not enough data
8.4(won by default)
642
Not enough data
8.3(won by default)
693
Not enough data
Feature Not Available
Feature Not Available
8.6(won by default)
99
Not enough data
8.3(won by default)
25
Not enough data
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Categories
Categories
Shared Categories
Buffer and Lately are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Lately has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Lately has no discussions with answers
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