# Buffer, Google Earth Pro vs MapInfo Pro Comparison

| | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 1,038 | 383 | 120 | 
| **Largest Market Segment** | Small-Business (71.1% of reviews) | Small-Business (42.1% of reviews) | Enterprise (49.1% of reviews) | 
| **Entry Level Price** | Free | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Buffer

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (10 reviews)

Cons:
- Lack of Analytics (5 reviews)
- High Pricing (3 reviews)

### Google Earth Pro

Pros:
- 3D Visualization (3 reviews)
- Geospatial Analysis (3 reviews)

Cons:
- Not User-Friendly (2 reviews)
- Poor Usability (2 reviews)

### MapInfo Pro

**Not enough data**

---
## Ratings Comparison
| Rating | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (909 reviews) | 9.0 (318 reviews) | 8.3 (97 reviews) | 
  | **Ease of Use** | 9.2 (917 reviews) | 8.9 (318 reviews) | 7.9 (97 reviews) | 
  | **Ease of Setup** | 9.2 (336 reviews) | 8.7 (54 reviews) | 8.8 (31 reviews) | 
  | **Ease of Admin** | 9.1 (311 reviews) | 8.8 (45 reviews) | 8.8 (28 reviews) | 
  | **Quality of Support** | 8.5 (651 reviews) | 8.2 (232 reviews) | 8.4 (85 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (271 reviews) | 8.7 (35 reviews) | 8.5 (27 reviews) | 
  | **Product Direction (% positive)** | 8.2 (889 reviews) | 8.6 (316 reviews) | 6.6 (96 reviews) | 

---
## Pricing

### Buffer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and businesses getting started with social media.

Key Features:
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account

[Browse all 4 editions](https://www.g2.com/products/buffer/pricing)

#### Free Trial

Yes

### Google Earth Pro

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### MapInfo Pro

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | N/A | N/A |
| **Google Earth Pro** | N/A | N/A |
| **MapInfo Pro** | N/A | N/A |

#### Reports

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | N/A | N/A |
| **Google Earth Pro** | 8.4/10 | 191 |
| **MapInfo Pro** | 8.3/10 | 83 |

#### Data Management

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Data Capture** | Not enough data | 8.8 (153 reviews) | 8.7 (61 reviews) | 
| **Data Storage** | Not enough data | 8.2 (144 reviews) | 8.1 (60 reviews) | 
| **Data Manipulation** | Not enough data | 8.1 (145 reviews) | 8.4 (70 reviews) | 
| **Data Visualization** | Not enough data | 8.9 (164 reviews) | 8.3 (70 reviews) | 

#### Map Creation

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Geocoding** | Not enough data | 8.6 (143 reviews) | 8.6 (54 reviews) | 
| **Buffer Zone Query** | Not enough data | 8.0 (132 reviews) | 8.6 (62 reviews) | 
| **Overlaying** | Not enough data | 8.4 (156 reviews) | 8.8 (64 reviews) | 
| **Publishing** | Not enough data | 8.1 (141 reviews) | 8.1 (61 reviews) | 

#### Analysis

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Spatial Analysis** | Not enough data | 8.4 (145 reviews) | 8.2 (65 reviews) | 
| **Reporting ** | Not enough data | 8.4 (144 reviews) | 7.9 (55 reviews) | 
| **Real-Time Streaming ** | Not enough data | 8.3 (131 reviews) | 7.9 (30 reviews) | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | N/A | N/A |
| **Google Earth Pro** | N/A | N/A |
| **MapInfo Pro** | 8.6/10 | 38 |

#### Cartography

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Map Design** | Not enough data | Not enough data | 8.4 (29 reviews) | 
| **Vector Mapping ** | Not enough data | Not enough data | 8.7 (25 reviews) | 
| **Data Visualization** | Not enough data | Not enough data | 8.6 (27 reviews) | 
| **Overlaying** | Not enough data | Not enough data | 8.9 (28 reviews) | 

#### Analysis

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Predictive Analysis** | Not enough data | Not enough data | 8.8 (18 reviews) | 
| **Distance Analysis ** | Not enough data | Not enough data | 9.2 (24 reviews) | 
| **Spatial Analysis** | Not enough data | Not enough data | 9.0 (25 reviews) | 
| **Data Stream** | Not enough data | Not enough data | 9.0 (15 reviews) | 

#### Reporting

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.5 (25 reviews) | 
| **WYSIWYG Design** | Not enough data | Not enough data | 7.7 (17 reviews) | 
| **API Integrations** | Not enough data | Not enough data | 7.8 (15 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | 8.0/10 | 829 |
| **Google Earth Pro** | N/A | N/A |
| **MapInfo Pro** | N/A | N/A |

#### Content & Collaboration

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Content Calendar** | 9.1 (145 reviews) | Not enough data | Not enough data | 
| **Content Library** | 8.6 (124 reviews) | Not enough data | Not enough data | 
| **Shared Inbox** | 8.2 (103 reviews) | Not enough data | Not enough data | 
| **Approval Workflows** | 8.5 (104 reviews) | Not enough data | Not enough data | 
| **Users and Permissions** | 8.7 (113 reviews) | Not enough data | Not enough data | 
| **Content Creation** | 8.5 (97 reviews) | Not enough data | Not enough data | 

#### Social Management

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Social Analytics** | 7.8 (668 reviews) | Not enough data | Not enough data | 
| **Social Publishing** | 9.3 (797 reviews) | Not enough data | Not enough data | 
| **Campaign Optimization** | 8.4 (641 reviews) | Not enough data | Not enough data | 
| **Social Engagement** | 8.3 (693 reviews) | Not enough data | Not enough data | 
| **Social Ads** | Feature Not Available | Not enough data | Not enough data | 
| **Campaign Planning** | 8.6 (99 reviews) | Not enough data | Not enough data | 
| **Hashtag Capabilites** | 8.3 (25 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (12 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.4 (12 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.7 (11 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.1 (11 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.0 (11 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.0 (11 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to Buffer (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Google Earth Pro (1):** [GIS Software](https://www.g2.com/categories/gis)

**Unique to MapInfo Pro (2):** [GIS Software](https://www.g2.com/categories/gis), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Buffer | Google Earth Pro | MapInfo Pro | 
|---|---|---|---|
| **Small-Business** | 71.1% | 42.1% | 21.7% | 
| **Mid-Market** | 22.5% | 39.4% | 29.2% | 
| **Enterprise** | 6.4% | 18.5% | 49.1% | 

### By Industry

#### Buffer

- **Marketing and Advertising:** 23.1%
- **Computer Software:** 7.3%
- **Information Technology and Services:** 6.6%
- **Internet:** 5.2%
- **Non-Profit Organization Management:** 4.2%
- **Writing and Editing:** 2.5%
- **Higher Education:** 2.5%
- **Real Estate:** 2.3%
- **Design:** 2.3%
- **Education Management:** 2.0%
- **Other:** 42.3%

#### Google Earth Pro

- **Civil Engineering:** 12.3%
- **Construction:** 7.4%
- **Information Technology and Services:** 5.4%
- **Architecture & Planning:** 5.2%
- **Environmental Services:** 4.4%
- **Real Estate:** 4.4%
- **Government Administration:** 3.3%
- **Telecommunications:** 3.3%
- **Civic & Social Organization:** 3.0%
- **Higher Education:** 2.7%
- **Other:** 48.8%

#### MapInfo Pro

- **Civil Engineering:** 21.7%
- **Telecommunications:** 17.9%
- **Environmental Services:** 11.3%
- **Utilities:** 6.6%
- **Government Administration:** 4.7%
- **Mining & Metals:** 3.8%
- **Computer Software:** 2.8%
- **Research:** 2.8%
- **Marketing and Advertising:** 2.8%
- **Hospital & Health Care:** 1.9%
- **Other:** 23.6%

---
## Alternatives

### Alternatives to Buffer

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7166 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6418 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2913 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1044 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Google Earth Pro

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [QGIS](https://www.g2.com/products/qgis/reviews) — 4.5/5 stars (153 reviews)
- [Maptitude](https://www.g2.com/products/maptitude/reviews) — 4.7/5 stars (148 reviews)
- [Global Mapper](https://www.g2.com/products/global-mapper/reviews) — 4.3/5 stars (30 reviews)
- [ArcGIS Earth](https://www.g2.com/products/arcgis-earth/reviews) — 4.3/5 stars (29 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [ArcGIS Pro](https://www.g2.com/products/arcgis-pro/reviews) — 4.3/5 stars (190 reviews)
- [ArcGIS Online](https://www.g2.com/products/arcgis-online/reviews) — 4.5/5 stars (190 reviews)
- [Octave Imagine (ERDAS IMAGINE)](https://www.g2.com/products/octave-imagine-erdas-imagine/reviews) — 4.4/5 stars (31 reviews)
- [GE Smallworld](https://www.g2.com/products/ge-smallworld/reviews) — 3.8/5 stars (17 reviews)

### Alternatives to MapInfo Pro

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [ArcGIS Pro](https://www.g2.com/products/arcgis-pro/reviews) — 4.3/5 stars (190 reviews)
- [Maptitude](https://www.g2.com/products/maptitude/reviews) — 4.7/5 stars (148 reviews)
- [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.8/5 stars (58 reviews)
- [ArcGIS Online](https://www.g2.com/products/arcgis-online/reviews) — 4.5/5 stars (190 reviews)
- [QGIS](https://www.g2.com/products/qgis/reviews) — 4.5/5 stars (153 reviews)
- [Global Mapper](https://www.g2.com/products/global-mapper/reviews) — 4.3/5 stars (30 reviews)
- [ArcGIS for Power BI](https://www.g2.com/products/arcgis-for-power-bi/reviews) — 4.4/5 stars (13 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)

---
## Top Discussions

### Buffer

- Title: [Can I have tabs open for multiple companies at a time?](https://www.g2.com/discussions/10663-can-i-have-tabs-open-for-multiple-companies-at-a-time) — 4 comments
  > **Top comment:** "If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and..."
- Title: [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "In simple its a social media management tool specifically used to connect many social media platforms at once. "
- Title: [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) — 2 comments, 1 upvote
  > **Top comment:** "When a data source like Facebook or LinkedIn removes an API  (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way..."
- Title: [Which platforms are next on the Buffer integration roadmap?](https://www.g2.com/discussions/which-platforms-are-next-on-the-buffer-integration-roadmap) — 2 comments, 1 upvote
  > **Top comment:** "I don't think Buffer will be rolling out any major platform integrations other than possibly Snap Chat (depending on API functionality and user access). It..."
- Title: [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) — 1 comment, 1 upvote
  > **Top comment:** "Improve performance in content sharing features and keep steps simple"

### Google Earth Pro

- Title: [What software can I use as a complement to Google Earth?](https://www.g2.com/discussions/que-software-puedo-usar-como-complemento-de-google-earth) — 2 comments, 1 upvote
  > **Top comment:** "It really depends on what you want to do with Google Earth in relation to other software. I have found that Google Earth does not always work well on cell..."
- Title: [What is Google Earth Pro used for?](https://www.g2.com/discussions/what-is-google-earth-pro-used-for) — 1 comment
  > **Top comment:** "Google Earth Pro is used for exploring and studying the Earth through detailed satellite images, 3D maps, and geographic data. It helps users view cities,..."
- Title: [how i can make this app easier to open?](https://www.g2.com/discussions/41189-how-i-can-make-this-app-easier-to-open) — 1 comment, 1 upvote
  > **Top comment:** "Maybe make sure you do not have many objects in "My Sites", since they will load by default every time you open Google Earth Pro. On the other hand, you..."
- Title: [remote sensing in survey](https://www.g2.com/discussions/32797-remote-sensing-in-survey) — 1 comment, 1 upvote
  > **Top comment:** "You can see the whole world or an interesting destination just by knowing the name,you can be on the site. You can get ready for a walk without going out."
- Title: [Placemark icon - exact location, end of pin or crosshairs?](https://www.g2.com/discussions/26799-placemark-icon-exact-location-end-of-pin-or-crosshairs) — 1 comment, 1 upvote
  > **Top comment:** "I wish I had an answer for you! I'm searching for the same information. It's super pedantic, but c'mon, this seems like a huge oversight when it comes to..."

### MapInfo Pro

- Title: [What is the best way to integrate it with GeoServer?](https://www.g2.com/discussions/16048-what-is-the-best-way-to-integrate-it-with-geoserver) — 2 comments, 1 upvote
  > **Top comment:** "You can use EasyLoader to load TAB files into the DB and then create new TAB files that read from the DB and from then on you'd be making any changes..."
- Title: [Is web based sharing of GIS data like QGIS Cloud part of Mapifo's roadmap, if so is there a timing?](https://www.g2.com/discussions/16030-is-web-based-sharing-of-gis-data-like-qgis-cloud-part-of-mapifo-s-roadmap-if-so-is-there-a-timing) — 2 comments, 1 upvote
  > **Top comment:** "Check out Spectrum Spatial Analyst, it is a web based solution also from PitneyBowes and allows you to upload layers and workspaces directly from MIPro."
- Title: [Where can I discuss MapInfo Pro with experts and users?](https://www.g2.com/discussions/8103-where-can-i-discuss-mapinfo-pro-with-experts-and-users) — 2 comments, 1 upvote
  > **Top comment:** "Li360 Community, an online community for clients, product engineers, partners and the “GIS curious” to explore Location Intelligence capabilities,..."
- Title: [What does MapInfo Pro do?](https://www.g2.com/discussions/what-does-mapinfo-pro-do) — 1 comment
  > **Top comment:** "MapInfo Pro is a powerful Geographic Information System (GIS) software that provides a wide range of tools and capabilities for working with geospatial data."
- Title: [MapInfo Pro v2021?](https://www.g2.com/discussions/mapinfo-pro-v2021) — 1 comment, 1 upvote
  > **Top comment:** "You can find an overview of the enhancements and new features in MapInfo Pro v2021..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buffer-vs-google-earth-pro-vs-mapinfo-pro)