Compare Buffer and Constant Contact Advanced Automation 
At a Glance
Market Segments
Small-Business (71.0% of reviews)
Small-Business (80.9% of reviews)
Entry-Level Pricing
Free
Starting at $12.00 Per Month
Buffer
Star Rating
(1,037)4.3 out of 5
Market Segments
Small-Business (71.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(960)4.4 out of 5
Market Segments
Small-Business (80.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Buffer excels in ease of use, with users highlighting its user-friendly interface and the ability to customize posts for different platforms. This makes it particularly appealing for those managing multiple social media accounts.
- Users say that Constant Contact Advanced Automation shines in its automation capabilities, particularly for email marketing. Reviewers appreciate features like welcome email sequences and abandoned-cart reminders, which help streamline marketing efforts without manual intervention.
- According to verified reviews, Buffer has a significant advantage in setup ease, with many users noting how quickly they could integrate it with platforms like Facebook and Instagram. This seamless integration simplifies workflows, making it a favorite for those new to social media management.
- Reviewers mention that Constant Contact Advanced Automation provides robust reporting features, allowing users to view statistics across various marketing channels. This capability is particularly beneficial for businesses looking to analyze their marketing performance effectively.
- G2 reviewers highlight that while Buffer has a strong focus on social media, it may not offer the same depth in email marketing automation as Constant Contact. Users looking for comprehensive email solutions might find Constant Contact's features more aligned with their needs.
- Users report that while Buffer has a higher overall satisfaction score, Constant Contact Advanced Automation receives praise for its quality of support, with many users noting that they feel well-supported in their marketing efforts, which can be crucial for businesses relying on timely assistance.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Buffer
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.6
909
8.7
809
Ease of Use
9.2
916
8.5
824
Ease of Setup
9.2
335
8.4
589
Ease of Admin
9.1
311
8.8
546
Quality of Support
8.5
651
9.0
767
Has the product been a good partner in doing business?
8.8
271
9.1
545
Product Direction (% positive)
8.2
889
8.8
798
Features by Category
Sales Force Automation
Not enough data
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Customer Support
Not enough data
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Platform
Not enough data
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Integration
Not enough data
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Generative AI
Not enough data
6.7
21
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.6
551
|
Verified
Not enough data
9.0
547
|
Verified
Not enough data
8.6
544
|
Verified
Not enough data
8.9
537
|
Verified
Online Marketing
Not enough data
8.0
501
|
Verified
Not enough data
8.4
449
|
Verified
Not enough data
8.2
392
|
Verified
Not enough data
8.3
463
|
Verified
Not enough data
8.3
419
Lead Management
Not enough data
8.8
529
|
Verified
Not enough data
8.5
504
Not enough data
8.7
505
|
Verified
Not enough data
8.9
512
|
Verified
Not enough data
8.8
506
|
Verified
Not enough data
8.7
504
|
Verified
Not enough data
8.8
495
|
Verified
Not enough data
8.6
448
|
Verified
Campaign Management
Not enough data
8.5
156
|
Verified
Not enough data
8.5
292
Not enough data
8.4
273
|
Verified
Not enough data
7.7
113
Social
Not enough data
7.9
262
|
Verified
Not enough data
8.0
278
|
Verified
Not enough data
7.9
292
Not enough data
8.0
241
Not enough data
8.0
96
Reporting & Analytics
Not enough data
8.6
521
|
Verified
Not enough data
8.2
492
|
Verified
Not enough data
8.2
417
|
Verified
Not enough data
8.2
384
|
Verified
Not enough data
7.6
323
Platform
Not enough data
8.1
399
|
Verified
Not enough data
8.6
394
|
Verified
Not enough data
8.7
411
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.0
245
Not enough data
8.6
404
|
Verified
Not enough data
8.2
288
Agentic AI - Marketing Automation
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.8
8
Not enough data
7.9
8
Integration
Not enough data
8.6
394
|
Verified
Not enough data
8.1
311
|
Verified
Not enough data
7.8
300
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Logistics
Not enough data
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Generative AI
Not enough data
7.0
83
Not enough data
7.1
80
Agentic AI - Email Template Builder
Not enough data
6.7
5
Not enough data
6.7
5
Attribution Modeling
Not enough data
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Reporting
Not enough data
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Content & Collaboration
9.1(won by 0.5)
145
8.6
74
8.6
124
8.7(won by 0.1)
77
8.2(won by default)
103
Feature Not Available
8.5(won by default)
104
Feature Not Available
8.7
113
8.9(won by 0.2)
77
8.5
97
8.6(won by 0.1)
48
Social Management
7.8(won by default)
668
Feature Not Available
9.3(won by 0.7)
796
8.6
78
8.4(won by default)
641
Feature Not Available
8.3(won by default)
693
Feature Not Available
Feature Not Available
8.4(won by default)
67
8.6(won by 0.2)
99
8.4
47
8.3(won by 0.7)
25
7.6
20
Agentic AI - Social Media Management
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.7(won by default)
11
Not enough data
7.1(won by default)
11
Not enough data
7.0(won by default)
11
Not enough data
7.3(won by default)
11
Not enough data
7.0(won by default)
11
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Integrations
Not enough data
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Generative AI
Not enough data
8.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Additional Functionality
Not enough data
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Predictive Analytics
Not enough data
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Sales Management
Not enough data
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Constant Contact Advanced Automation are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Customer Journey Analytics, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, CRM, and Marketing Automation
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.5%
Internet
5.2%
Non-Profit Organization Management
4.2%
Other
53.7%
Marketing and Advertising
46.5%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.1%
Non-Profit Organization Management
2.3%
Other
39.5%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
KU
If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and...Read more
What is Buffer used for?
2 Comments
FA
In simple its a social media management tool specifically used to connect many social media platforms at once. Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
MS
Give services to make the customer journey for them. The most channels consolidated in the platform better results will you deliver.Read more
What is SharpSpring?
2 Comments
GS
SharpSpring is a great product for the micro-market and small businesses. SharpSpring is a low-cost provider of CRM and marketing automation. There appears...Read more
How do you use personas to better serve your clients?
2 Comments
MS
To segment prospects and use to send them different kind of content. Or to show them dynamic content depending on their preferences. If you want we can help...Read more
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