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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Free
Starting at $12.00 Per Month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(951)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in Ease of Use with a score of 9.2, making it a favorite for those new to social media management, while Constant Contact Advanced Automation has a slightly lower score of 8.5, indicating a steeper learning curve for some users.
- Reviewers mention that Buffer's Content Calendar feature, rated at 9.2, allows for seamless scheduling and planning of posts, whereas Constant Contact's similar feature scored lower at 8.7, suggesting it may not be as intuitive or robust.
- G2 users highlight Buffer's superior Social Publishing capabilities with a score of 9.3, which allows for efficient management of multiple social accounts, compared to Constant Contact's score of 8.8, indicating it may not offer the same level of integration or ease.
- Users on G2 report that Constant Contact Advanced Automation shines in Quality of Support with a score of 9.0, which is higher than Buffer's 8.5, suggesting that users may find more responsive and helpful customer service with Constant Contact.
- Reviewers mention that Buffer's Dynamic Segmentation feature, rated at 9.2, allows for targeted marketing efforts, while Constant Contact's segmentation capabilities are less impressive, scoring lower, which may affect the effectiveness of campaigns.
- Users say that Constant Contact's Automated Email Responses feature, with a score of 8.9, is particularly effective for nurturing leads, while Buffer's similar functionality scored lower, indicating that Constant Contact may provide a more comprehensive email marketing solution.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Buffer
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.7
804
Ease of Use
9.2
906
8.5
819
Ease of Setup
9.2
325
8.4
584
Ease of Admin
9.1
309
8.8
546
Quality of Support
8.5
644
9.0
762
Has the product been a good partner in doing business?
8.8
269
9.1
545
Product Direction (% positive)
8.2
880
8.8
793
Features by Category
Sales Force Automation
Not enough data
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Customer Support
Not enough data
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Platform
Not enough data
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Integration
Not enough data
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Generative AI
Not enough data
6.7
21
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.6
549
|
Verified
Not enough data
9.0
545
|
Verified
Not enough data
8.6
544
|
Verified
Not enough data
8.9
536
|
Verified
Online Marketing
Not enough data
8.0
501
|
Verified
Not enough data
8.4
449
|
Verified
Not enough data
8.2
392
|
Verified
Not enough data
8.3
463
|
Verified
Not enough data
8.3
419
Lead Management
Not enough data
8.8
529
|
Verified
Not enough data
8.5
504
Not enough data
8.7
504
|
Verified
Not enough data
8.9
512
|
Verified
Not enough data
8.8
506
|
Verified
Not enough data
8.7
503
|
Verified
Not enough data
8.8
495
|
Verified
Not enough data
8.6
448
|
Verified
Campaign Management
Not enough data
8.5
156
|
Verified
Not enough data
8.5
292
Not enough data
8.4
273
|
Verified
Not enough data
7.7
113
Social
Not enough data
7.9
262
|
Verified
Not enough data
8.0
278
|
Verified
Not enough data
7.9
292
Not enough data
8.0
241
Not enough data
8.0
96
Reporting & Analytics
Not enough data
8.6
520
|
Verified
Not enough data
8.2
492
|
Verified
Not enough data
8.2
417
|
Verified
Not enough data
8.2
384
|
Verified
Not enough data
7.6
323
Platform
Not enough data
8.1
397
|
Verified
Not enough data
8.6
393
|
Verified
Not enough data
8.7
411
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.0
245
Not enough data
8.6
404
|
Verified
Not enough data
8.2
288
Agentic AI - Marketing Automation
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.8
8
Not enough data
7.9
8
Integration
Not enough data
8.6
394
|
Verified
Not enough data
8.1
311
|
Verified
Not enough data
7.8
300
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Logistics
Not enough data
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Generative AI
Not enough data
7.0
83
Not enough data
7.1
80
Agentic AI - Email Template Builder
Not enough data
6.7
5
Not enough data
6.7
5
Attribution Modeling
Not enough data
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Reporting
Not enough data
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Content & Collaboration
9.0(won by 0.4)
142
8.6
74
8.6
125
8.7(won by 0.1)
77
8.2(won by default)
105
Feature Not Available
8.6(won by default)
106
Feature Not Available
8.8
115
8.9(won by 0.1)
77
8.5
99
8.6(won by 0.1)
48
Social Management
7.9(won by default)
666
Feature Not Available
9.3(won by 0.7)
787
8.6
78
8.4(won by default)
642
Feature Not Available
8.3(won by default)
693
Feature Not Available
Feature Not Available
8.4(won by default)
67
8.6(won by 0.2)
99
8.4
47
8.3(won by 0.7)
25
7.6
20
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Integrations
Not enough data
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Generative AI
Not enough data
8.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Additional Functionality
Not enough data
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Predictive Analytics
Not enough data
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Sales Management
Not enough data
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Constant Contact Advanced Automation are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Customer Journey Analytics, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, CRM, and Marketing Automation
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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