Introducing G2.ai, the future of software buying.Try now
Compare Buffer and Cloud Campaign 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Planable
Visit Website
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (89.2% of reviews)
Entry-Level Pricing
Free
Starting at $49.00 Per Month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansCloud Campaign
Star Rating
(159)4.9 out of 5
Market Segments
Small-Business (89.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $49.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer's Content Calendar is user-friendly and intuitive, making it easy to plan and schedule posts, while Cloud Campaign's Content Calendar is praised for its advanced features and seamless integration with other tools, providing a more comprehensive planning experience.
- Reviewers mention that Buffer's Social Analytics capabilities, particularly in Follower Analysis and Post Performance, are solid but lack depth compared to Cloud Campaign, which excels in Social Analytics with higher ratings in Campaign Optimization and Social Engagement.
- G2 users highlight that Buffer's Quality of Support is decent but can be slow at times, whereas Cloud Campaign receives high praise for its Quality of Support, with users noting quick response times and effective solutions.
- Users on G2 report that Buffer's Approval Workflows are functional but somewhat basic, while Cloud Campaign offers more robust Approval Workflows that enhance team collaboration and streamline content approval processes.
- Reviewers say that Buffer's Social Publishing is straightforward and effective for basic needs, but Cloud Campaign's Social Publishing features are more advanced, allowing for better customization and targeting options.
- Users mention that Buffer's Campaign Planning tools are effective for small businesses, but Cloud Campaign's Campaign Planning features are more comprehensive, providing better insights and analytics for optimizing campaigns.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Cloud Campaign
Freelancer Package
Starting at $49.00
Per Month
For Consultants and Freelancers:
Grow your consultancy by automating tedious tasks and freeing up time to onboard more clients.
- 1+ Brand Workspace
- Unlimited Users
- 7 Social Accounts per Client
Free Trial
Buffer
Free Trial is available
Cloud Campaign
Free Trial is available
Ratings
Meets Requirements
8.6
900
9.4
137
Ease of Use
9.2
906
9.5
138
Ease of Setup
9.2
325
9.5
108
Ease of Admin
9.1
309
9.6
97
Quality of Support
8.5
644
9.8
127
Has the product been a good partner in doing business?
8.8
269
9.9
98
Product Direction (% positive)
8.2
880
9.7
135
Features by Category
Social Analytics
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
70
Not enough data
9.1(won by default)
78
Not enough data
8.0(won by default)
52
Not enough data
8.7(won by default)
53
Not enough data
8.9(won by default)
72
Not enough data
Feature Not Available
Reports & Dashboards
Not enough data
8.8(won by default)
71
Not enough data
9.4(won by default)
74
Not enough data
9.6(won by default)
71
Not enough data
9.6(won by default)
68
Agentic AI - Social Media Analytics
Not enough data
7.9(won by default)
11
Not enough data
7.9(won by default)
11
Not enough data
7.9(won by default)
11
Not enough data
7.9(won by default)
11
Not enough data
7.9(won by default)
11
Content & Collaboration
9.0
142
9.7
113
8.6
125
9.5
112
8.2
105
8.7
94
8.6
106
9.4
107
8.8
115
9.3
105
8.5
99
9.4
109
Social Management
7.9
666
9.0
111
9.3
787
9.6
116
8.4
642
9.0
103
8.3
693
9.0
105
Feature Not Available
8.2
78
8.6
99
9.1
102
8.3
25
9.1
49
Agentic AI - Social Media Management
7.2
12
8.1
18
7.4
12
7.9
18
6.9
12
7.9
18
7.4
12
8.0
18
7.2
12
8.0
17
7.5
12
7.9
17
7.2
12
8.2
17
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
8.2
10
Not enough data
8.0
10
Social Functionality
Not enough data
9.1
52
Campaign Management
Not enough data
9.1
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
8.6
44
Not enough data
8.8
53
Not enough data
9.2
53
Not enough data
9.4
54
Not enough data
9.4
50
Not enough data
8.7
51
Not enough data
9.3
51
Not enough data
8.9
41
Not enough data
9.0
52
Categories
Categories
Shared Categories
Buffer and Cloud Campaign are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Cloud Campaign is categorized as Social Media Advertising, Social Media Analytics, and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cloud Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
57.3%
Real Estate
5.1%
Consulting
3.2%
Financial Services
2.5%
Entertainment
2.5%
Other
29.3%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Will you guys ever make a mobile app?
1 Comment
RB
Great question, Tessa!
Yes, we started with a mobile-friendly version of our web-app so you and your clients can access the platform you've come to love,...Read more
How do I post multiple images to instagram from CC?
1 Comment
Official Response from Cloud Campaign
Assuming you are asking about creating a Carousel post - Under "Post Now" or "Calendar" you can upload multiple images by clicking the camera icon. From...Read more
What is Cloud Campaign used for?
1 Comment
BS
<p>A tool for marketing agencies to manage social media for multiple clients.</p>Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
