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Compare Buffer and BuzzSumo 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (60.2% of reviews)
Entry-Level Pricing
Free
$199.00
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansBuzzSumo
Star Rating
(105)4.5 out of 5
Market Segments
Small-Business (60.2% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00
Browse all 4 pricing plansBuffer vs BuzzSumo
When assessing the two solutions, reviewers found Buffer easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with BuzzSumo overall.
- Reviewers felt that BuzzSumo meets the needs of their business better than Buffer.
- When comparing quality of ongoing product support, reviewers felt that BuzzSumo is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BuzzSumo over Buffer.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Free Trial
Buffer
Free Trial is available
BuzzSumo
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.8
91
Ease of Use
9.2
906
9.0
91
Ease of Setup
9.2
325
9.1
36
Ease of Admin
9.1
309
9.1
35
Quality of Support
8.5
644
8.7
65
Has the product been a good partner in doing business?
8.8
269
9.1
31
Product Direction (% positive)
8.2
880
8.8
87
Features by Category
Social Analytics
Not enough data
8.7(won by default)
45
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
53
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1(won by default)
9
Not enough data
9.4(won by default)
8
Reports & Dashboards
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
41
Not enough data
Feature Not Available
Not enough data
8.8(won by default)
8
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
142
Not enough data
8.6
125
Not enough data
8.2
105
Not enough data
8.6
106
Not enough data
8.8
115
Not enough data
8.5
99
Not enough data
Social Management
7.9
666
Not enough data
9.3
787
Not enough data
8.4
642
Not enough data
8.3
693
Not enough data
Feature Not Available
Not enough data
8.6
99
Not enough data
8.3
25
Not enough data
Agentic AI - Social Media Management
7.2
12
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
7.4
12
Not enough data
7.2
12
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
Content Discovery
Not enough data
8.5
13
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
Not enough data
Content Curation
Not enough data
8.9
11
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
Not enough data
Content Distribution
Not enough data
9.0
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
8
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.6
40
Not enough data
8.8
38
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.5
8
Not enough data
8.9
6
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
8.3
39
Not enough data
8.9
6
Not enough data
Not enough data
Database
Not enough data
9.0
8
Not enough data
Feature Not Available
Not enough data
9.2
8
Outreach
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
8.8
8
Reporting
Not enough data
9.4
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Buffer and BuzzSumo share no categories
Unique Categories
Buffer is categorized as Social Media Management
BuzzSumo is categorized as Content Curation, Media and Influencer Targeting, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
34.0%
Internet
10.7%
Information Technology and Services
6.8%
Computer Software
6.8%
Writing and Editing
2.9%
Other
38.8%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
BuzzSumo has no discussions with answers
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