# Broadsign, REACH Media Network vs OptiSigns Comparison

| | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 15 | 290 | 3,609 | 
| **Largest Market Segment** | Small-Business (46.7% of reviews) | Mid-Market (56.7% of reviews) | Small-Business (52.1% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $20/month | $10.00 1 screen Per Month | 

---
## Top Pros & Cons

### Broadsign

**Not enough data**

### REACH Media Network

Pros:
- Ease of Use (28 reviews)
- Customer Support (18 reviews)

Cons:
- Complexity (6 reviews)
- Learning Curve (4 reviews)

### OptiSigns

Pros:
- Ease of Use (937 reviews)
- Easy Setup (293 reviews)

Cons:
- Learning Curve (103 reviews)
- Complexity (84 reviews)

---
## Ratings Comparison
| Rating | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
  | **Meets Requirements** | 9.2 (13 reviews) | 9.6 (227 reviews) | 9.3 (3147 reviews) | 
  | **Ease of Use** | 7.4 (13 reviews) | 9.3 (229 reviews) | 9.2 (3211 reviews) | 
  | **Ease of Setup** | 8.3 (6 reviews) | 9.1 (194 reviews) | 9.2 (2825 reviews) | 
  | **Ease of Admin** | 7.2 (6 reviews) | 9.4 (165 reviews) | 9.4 (2124 reviews) | 
  | **Quality of Support** | 9.6 (12 reviews) | 9.7 (224 reviews) | 9.2 (2299 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (6 reviews) | 9.8 (164 reviews) | 9.4 (1943 reviews) | 
  | **Product Direction (% positive)** | 8.3 (14 reviews) | 9.7 (214 reviews) | 9.4 (3017 reviews) | 

---
## Pricing

### Broadsign

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### REACH Media Network

#### Entry-Level Pricing

Plan: Pricing Made Simple

Price: Starting at $20/month

Description: Prices start at $20/month (no contracts) and include unlimited support, training and user accounts. Our signage solution is perfect for clients who want an inexpensive, easy-to-use solution. Get a free trial now!


[Learn more about REACH Media Network](https://www.g2.com/products/reach-media-network/reviews)

#### Free Trial

Yes

### OptiSigns

#### Entry-Level Pricing

Plan: Standard

Price: $10.00 1 screen Per Month

Description: Digital Signage Simplified

Key Features:
- Ready to use Templates
- 100+ Apps & Integrations
- Designer - Easy-to-Use Content Creation Studio

[Browse all 4 editions](https://www.g2.com/products/optisigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Signage

| Product | Score | Reviews |
|---|---|---|
| **Broadsign** | 8.9/10 | 11 |
| **REACH Media Network** | 9.2/10 | 204 |
| **OptiSigns** | 8.9/10 | 2795 |

#### Platform Basics

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Remotely Content Management** | 8.9 (9 reviews) | 9.6 (194 reviews) | 9.5 (2632 reviews) ✓ Verified | 
| **Content Scheduling** | 8.8 (11 reviews) | 9.5 (199 reviews) | 9.0 (2456 reviews) ✓ Verified | 
| **Multi-User Access** | 9.7 (11 reviews) | 9.3 (185 reviews) | 9.2 (2312 reviews) ✓ Verified | 

#### Platform Content

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Media Formats** | 9.2 (11 reviews) | 9.4 (198 reviews) | 9.1 (2464 reviews) ✓ Verified | 
| **Media Editor** | 8.0 (5 reviews) | 8.7 (189 reviews) | 8.5 (2361 reviews) ✓ Verified | 

#### Platform Interoperability

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Hardware** | 7.4 (7 reviews) | 9.3 (189 reviews) | 8.9 (2341 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Screen Grouping** | 9.3 (9 reviews) | 9.0 (168 reviews) | 8.9 (2196 reviews) ✓ Verified | 
| **Asset Management Integration** | 9.1 (9 reviews) | 9.1 (159 reviews) | 8.9 (2204 reviews) ✓ Verified | 
| **Network Reporting** | 9.4 (11 reviews) | 8.9 (164 reviews) | 8.6 (2023 reviews) | 

#### Agentic AI - Digital Signage

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 8.8 (15 reviews) | 8.1 (446 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Broadsign** | N/A | N/A |
| **REACH Media Network** | N/A | N/A |
| **OptiSigns** | N/A | N/A |

#### Demand Side Platforms

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | Not enough data | 

#### Targeting

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | Not enough data | 
| **Estimate and Projections** | Not enough data | Not enough data | Not enough data | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 

### Supply Side Platform (SSP)

| Product | Score | Reviews |
|---|---|---|
| **Broadsign** | N/A | N/A |
| **REACH Media Network** | N/A | N/A |
| **OptiSigns** | N/A | N/A |

#### Agentic AI - Supply Side Platform (SSP)

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### SSP Functionality 

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **SSP Functionality ** | Not enough data | Not enough data | Not enough data | 

#### SSP

| Feature | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Ad Unit Availability** | Not enough data | Not enough data | Not enough data | 
| **Impression Targeting** | Not enough data | Not enough data | Not enough data | 
| **Floor Price** | Not enough data | Not enough data | Not enough data | 
| **Advertiser Restrictions** | Not enough data | Not enough data | Not enough data | 
| **Bid Reporting** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Signage Software](https://www.g2.com/categories/digital-signage)

**Unique to Broadsign (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)




---
## Reviewer Demographics

### By Company Size

| Segment | Broadsign | REACH Media Network | OptiSigns | 
|---|---|---|---|
| **Small-Business** | 46.7% | 28.0% | 52.1% | 
| **Mid-Market** | 26.7% | 56.7% | 41.6% | 
| **Enterprise** | 26.7% | 15.2% | 6.3% | 

### By Industry

#### Broadsign

- **Marketing and Advertising:** 46.7%
- **Broadcast Media:** 13.3%
- **Telecommunications:** 6.7%
- **Retail:** 6.7%
- **Printing:** 6.7%
- **Information Technology and Services:** 6.7%
- **Information Services:** 6.7%
- **Education Management:** 6.7%

#### REACH Media Network

- **Higher Education:** 11.1%
- **Education Management:** 7.9%
- **Non-Profit Organization Management:** 6.4%
- **Government Administration:** 5.0%
- **Health, Wellness and Fitness:** 4.6%
- **Recreational Facilities and Services:** 3.9%
- **Hospital & Health Care:** 3.9%
- **Manufacturing:** 3.9%
- **Primary/Secondary Education:** 3.6%
- **Hospitality:** 2.9%
- **Other:** 46.8%

#### OptiSigns

- **Manufacturing:** 5.3%
- **Retail:** 4.9%
- **Food & Beverages:** 4.9%
- **Marketing and Advertising:** 4.5%
- **Health, Wellness and Fitness:** 4.2%
- **Non-Profit Organization Management:** 4.1%
- **Restaurants:** 3.9%
- **Hospital & Health Care:** 3.7%
- **Hospitality:** 3.2%
- **Primary/Secondary Education:** 3.2%
- **Other:** 58.1%

---
## Alternatives

### Alternatives to Broadsign

- [Yodeck](https://www.g2.com/products/yodeck/reviews) — 4.7/5 stars (2993 reviews)
- [ScreenCloud Digital Signage](https://www.g2.com/products/screencloud-digital-signage/reviews) — 4.7/5 stars (454 reviews)
- [Rise Vision](https://www.g2.com/products/rise-vision/reviews) — 4.7/5 stars (972 reviews)
- [Zoom Rooms](https://www.g2.com/products/zoom-rooms/reviews) — 4.5/5 stars (436 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56391 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)

### Alternatives to REACH Media Network

- [Yodeck](https://www.g2.com/products/yodeck/reviews) — 4.7/5 stars (2993 reviews)
- [Rise Vision](https://www.g2.com/products/rise-vision/reviews) — 4.7/5 stars (972 reviews)
- [ScreenCloud Digital Signage](https://www.g2.com/products/screencloud-digital-signage/reviews) — 4.7/5 stars (454 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)
- [Zoom Rooms](https://www.g2.com/products/zoom-rooms/reviews) — 4.5/5 stars (436 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56391 reviews)
- [Poppulo](https://www.g2.com/products/poppulo/reviews) — 4.3/5 stars (312 reviews)
- [Atmosphere TV](https://www.g2.com/products/atmosphere-tv/reviews) — 4.8/5 stars (265 reviews)
- [Rockbot](https://www.g2.com/products/rockbot/reviews) — 4.5/5 stars (279 reviews)
- [Joan](https://www.g2.com/products/joan/reviews) — 4.5/5 stars (257 reviews)

### Alternatives to OptiSigns

- [Yodeck](https://www.g2.com/products/yodeck/reviews) — 4.7/5 stars (2993 reviews)
- [Rise Vision](https://www.g2.com/products/rise-vision/reviews) — 4.7/5 stars (972 reviews)
- [ScreenCloud Digital Signage](https://www.g2.com/products/screencloud-digital-signage/reviews) — 4.7/5 stars (454 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)
- [TelemetryTV Digital Signage](https://www.g2.com/products/telemetrytv-digital-signage/reviews) — 4.8/5 stars (101 reviews)
- [Atmosphere TV](https://www.g2.com/products/atmosphere-tv/reviews) — 4.8/5 stars (265 reviews)
- [Spectrio](https://www.g2.com/products/spectrio/reviews) — 4.5/5 stars (197 reviews)
- [Zoom Rooms](https://www.g2.com/products/zoom-rooms/reviews) — 4.5/5 stars (436 reviews)
- [Signagelive](https://www.g2.com/products/signagelive/reviews) — 4.5/5 stars (212 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56391 reviews)

---
## Top Discussions

### Broadsign

- Title: [What is Broadsign control?](https://www.g2.com/discussions/what-is-broadsign-control) — 1 comment
  > **Top comment:** "It is the programming platform used for total control of players and displays in Broadsign"

### REACH Media Network

- Title: [What is the best recommended way to create custom slides/anncouncements?](https://www.g2.com/discussions/what-is-the-best-recommended-way-to-create-custom-slides-anncouncements) — 5 comments, 1 upvote
  > **Top comment:** "Hey there, Emily! We do have pre-built message templates that I think you'll find way more user-friendly, I'd be happy to connect you with your Account..."
- Title: [On the announcements page, instead on Next Page, can you just use page numbers.  Ex:  1,2,3,4 ...](https://www.g2.com/discussions/on-the-announcements-page-instead-on-next-page-can-you-just-use-page-numbers-ex-1-2-3-4) — 1 comment, 1 upvote
  > **Top comment:** "Hey Martin! I'll have Russ connect with you to get you transitioned to the Media Library - this will solve your issue :)"

### OptiSigns

- Title: [How to integrate IG stories](https://www.g2.com/discussions/how-to-integrate-ig-stories) — 2 comments, 1 upvote
  > **Top comment:** "Hi Ettore, you can do these by using a having your customers use an established #hashtag and using an Instagram Business/Creator account. Then you just need..."
- Title: [How do I adjust sound levels on videos?](https://www.g2.com/discussions/how-do-i-adjust-sound-levels-on-videos) — 2 comments, 1 upvote
  > **Top comment:** "Hi Emily, you can adjust the volume of the videos playing using your TV HDMI-CEC feature with most devices you are using. Please refer to this guide to learn..."
- Title: [Do you have any issues running the app on Mac](https://www.g2.com/discussions/46579-do-you-have-any-issues-running-the-app-on-mac) — 2 comments, 1 upvote
  > **Top comment:** "Hi Chris,

We have tested the our app on latest Big Sur, Macbook Pro 16' 2020. It runs fine. Could you please download the latest and try again?
It should..."
- Title: [How do I get the best understanding of how to properly use the Scheduling tool on OptiSign?](https://www.g2.com/discussions/40001-how-do-i-get-the-best-understanding-of-how-to-properly-use-the-scheduling-tool-on-optisign) — 2 comments, 1 upvote
  > **Top comment:** "Hi Jemma,

You can read more about scheduling feature here:..."
- Title: [Is there storage limit for my account?](https://www.g2.com/discussions/is-there-storage-limit-for-my-account) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Currently there's limit of 1GB of cloud storage per paid screen you have.
I.e. if you have 5 paid screens subscription, you will have 5GB.
However, if you..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/broadsign-vs-reach-media-network-vs-optisigns)