# BrightTALK (Informa TechTarget) vs Livestorm Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Livestorm excels in user experience, with many praising its **clean interface** and **ease of use**. Users appreciate how simple it is to schedule, join, and manage webinars, highlighting the convenience of its browser-based platform.
- **Users say** that BrightTALK offers strong integration capabilities, making it easy for marketing professionals and presenters to use. Reviewers mention that it integrates well with their CRM systems, which enhances the overall functionality of the platform.
- **According to verified reviews** , Livestorm stands out for its **customization options** and features like the **preparation room** , which allows speakers and tech teams to collaborate before going live. This feature is particularly appreciated for ensuring smooth presentations.
- **Reviewers mention** that while BrightTALK provides excellent support, Livestorm's support quality is also highly rated, with users noting that it has been a good partner in their business endeavors, contributing positively to their overall experience.
- **G2 reviewers highlight** that Livestorm's recent reviews indicate a strong performance in **event analytics** and **attendee engagement** , with features like live chat and polls receiving positive feedback for enhancing interaction during webinars.
- **Users report** that BrightTALK has a robust event marketing capability, which is reflected in its high ratings for **event configuration**. However, Livestorm's overall higher G2 Score suggests that it may provide a more satisfying experience for users looking for a comprehensive webinar solution.



| | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 101 | 1,727 | 
| **Largest Market Segment** | Mid-Market (47.3% of reviews) | Mid-Market (48.6% of reviews) | 
| **Entry Level Price** | No pricing available | Free 30 attendee credits Per Year | 

---
## Top Pros & Cons

### BrightTALK (Informa TechTarget)

Pros:
- Ease of Use (3 reviews)
- Customer Support (2 reviews)

Cons:
- Missing Features (3 reviews)
- Poor Audience Engagement (2 reviews)

### Livestorm

Pros:
- Ease of Use (70 reviews)
- Intuitive (32 reviews)

Cons:
- Limited Customization (18 reviews)
- Expensive (10 reviews)

---
## Ratings Comparison
| Rating | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
  | **Meets Requirements** | 8.1 (81 reviews) | 8.8 (1382 reviews) | 
  | **Ease of Use** | 8.5 (82 reviews) | 9.1 (1405 reviews) | 
  | **Ease of Setup** | 8.0 (52 reviews) | 8.9 (827 reviews) | 
  | **Ease of Admin** | 8.2 (49 reviews) | 8.9 (772 reviews) | 
  | **Quality of Support** | 8.9 (78 reviews) | 8.8 (1100 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (50 reviews) | 8.8 (722 reviews) | 
  | **Product Direction (% positive)** | 7.5 (79 reviews) | 8.9 (1327 reviews) | 

---
## Pricing

### BrightTALK (Informa TechTarget)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Livestorm

#### Entry-Level Pricing

Plan: Free

Price: Free 30 attendee credits Per Year

Description: A free plan to try Livestorm.

Key Features:
- Up to 30 attendee credits per year
- Up to 30 minutes/session
- Unlimited team members

[Browse all 3 editions](https://www.g2.com/products/livestorm/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | 7.9/10 | 52 |
| **Livestorm** | 8.2/10 | 1138 |

#### Host Tools

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Branding** | 7.5 (43 reviews) | 8.4 (992 reviews) | 
| **Role-based Access** | 7.7 (39 reviews) | 8.4 (1004 reviews) | 
| **Recording** | 8.7 (41 reviews) | 9.1 (1059 reviews) | 

#### Attendee Tools

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Registration** | 8.3 (45 reviews) | 8.9 (1044 reviews) | 
| **Attendee Live Chat** | 7.4 (41 reviews) | 9.1 (1039 reviews) | 
| **Polls and Surveys** | 8.1 (41 reviews) | 8.7 (958 reviews) | 

#### Post-Event Tools

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Event Analytics** | 8.4 (45 reviews) | 8.5 (1002 reviews) | 
| **Attendee Reports** | 8.2 (45 reviews) | 8.7 (1002 reviews) | 

#### Integrations

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Social Media Integration** | 7.4 (33 reviews) | 7.8 (713 reviews) | 
| **Software Integrations** | 7.7 (38 reviews) | 8.0 (784 reviews) | 

#### Agentic AI - Webinar

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 

### Video Conferencing

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | N/A | N/A |
| **Livestorm** | 8.8/10 | 364 |

#### Collaboration Tools

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Screen Sharing** | Not enough data | 9.0 (291 reviews) ✓ Verified | 
| **Presentations** | Not enough data | 9.0 (253 reviews) | 
| **Whiteboarding** | Not enough data | 8.6 (203 reviews) | 
| **Live Chat** | Not enough data | 9.1 (268 reviews) ✓ Verified | 
| **Hand Raising** | Not enough data | 9.0 (113 reviews) | 

#### Meeting Coordination

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Scheduling** | Not enough data | 9.0 (280 reviews) ✓ Verified | 
| **Recording** | Not enough data | 9.1 (293 reviews) ✓ Verified | 
| **Participant Permissions** | Not enough data | 8.8 (283 reviews) ✓ Verified | 
| **One-Click Join** | Not enough data | 8.9 (252 reviews) ✓ Verified | 

#### Software Type

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Mobile** | Not enough data | 8.4 (237 reviews) ✓ Verified | 
| **Browser Application** | Not enough data | 8.8 (262 reviews) ✓ Verified | 
| **Desktop Application** | Not enough data | 8.8 (223 reviews) ✓ Verified | 

#### Agentic AI - Video Conferencing

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.7 (9 reviews) | 
| **Decision Making** | Not enough data | 8.8 (8 reviews) | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | 9.5/10 | 11 |
| **Livestorm** | 8.7/10 | 362 |

#### Administration

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Event Configuration** | 10.0 (9 reviews) | 8.9 (315 reviews) | 
| **Event Marketing** | 9.8 (8 reviews) | 8.6 (291 reviews) | 
| **Speaker Access and Control** | 9.3 (9 reviews) | 8.9 (322 reviews) | 
| **Advanced Reporting** | 9.3 (9 reviews) | 8.4 (287 reviews) | 

#### Virtual Experience

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Virtual Lobby** | 9.4 (9 reviews) | 8.7 (180 reviews) | 
| **Built-In Webcasting** | 9.8 (9 reviews) | 8.8 (267 reviews) | 
| **Webcasting Integrations** | 9.4 (9 reviews) | 8.5 (252 reviews) | 
| **Cross-Device Functionality** | 9.4 (9 reviews) | 8.6 (248 reviews) | 
| **Session / Agenda Management** | Not enough data | Not enough data | 
| **Live Streaming & Recording** | Not enough data | 10.0 (5 reviews) | 
| **Registration & Attendee Management** | Not enough data | Not enough data | 
| **Event Setup & Scheduling** | Not enough data | Not enough data | 
| **Branding & Customization** | Not enough data | Not enough data | 
| **Interactive Speaker / Moderator Controls** | Not enough data | Not enough data | 

#### Engagement

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Online Event Agenda** | 8.9 (9 reviews) | 8.8 (266 reviews) | 
| **Interactive Content** | 9.3 (10 reviews) | 8.8 (273 reviews) | 
| **1:1 Networking** | 9.4 (8 reviews) | 8.3 (242 reviews) | 
| **Exhibitors/Sponsorships** | 9.5 (7 reviews) | Feature Not Available | 
| **Gamification & Incentives** | Not enough data | Not enough data | 
| **Real‑Time Interaction Tools** | Not enough data | Not enough data | 
| **Networking / Matchmaking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (145 reviews) | 

#### Agentic AI - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration / Support - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Role‑Based Access & Permissions** | Not enough data | Not enough data | 
| **Security & Compliance** | Not enough data | Not enough data | 

#### Insights & Scale - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **User Capacity & Reliability** | Not enough data | Not enough data | 
| **Analytics & Reporting** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms), [Webinar Platforms](https://www.g2.com/categories/webinar)


**Unique to Livestorm (1):** [Video Conferencing Software](https://www.g2.com/categories/video-conferencing)


---
## Reviewer Demographics

### By Company Size

| Segment | BrightTALK (Informa TechTarget) | Livestorm | 
|---|---|---|
| **Small-Business** | 25.8% | 44.3% | 
| **Mid-Market** | 47.3% | 48.6% | 
| **Enterprise** | 26.9% | 7.1% | 

### By Industry

#### BrightTALK (Informa TechTarget)

- **Computer Software:** 28.0%
- **Information Technology and Services:** 20.4%
- **Computer & Network Security:** 10.8%
- **Marketing and Advertising:** 6.5%
- **Computer Networking:** 5.4%
- **Financial Services:** 5.4%
- **Publishing:** 2.2%
- **Management Consulting:** 2.2%
- **Investment Management:** 2.2%
- **Internet:** 2.2%
- **Other:** 15.1%

#### Livestorm

- **Computer Software:** 26.1%
- **Information Technology and Services:** 13.9%
- **Marketing and Advertising:** 7.4%
- **Financial Services:** 4.3%
- **Accounting:** 2.1%
- **Education Management:** 1.9%
- **Health, Wellness and Fitness:** 1.8%
- **Higher Education:** 1.8%
- **Internet:** 1.8%
- **E-Learning:** 1.7%
- **Other:** 37.2%

---
## Alternatives

### Alternatives to BrightTALK (Informa TechTarget)

- [ON24](https://www.g2.com/products/on24/reviews) — 4.3/5 stars (1212 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (803 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2144 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (946 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1240 reviews)
- [Goldcast](https://www.g2.com/products/goldcast/reviews) — 4.7/5 stars (237 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (447 reviews)

### Alternatives to Livestorm

- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1240 reviews)
- [ON24](https://www.g2.com/products/on24/reviews) — 4.3/5 stars (1212 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (803 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [ClickMeeting](https://www.g2.com/products/clickmeeting/reviews) — 4.2/5 stars (272 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56417 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)
- [WebinarGeek](https://www.g2.com/products/webinargeek/reviews) — 4.5/5 stars (531 reviews)

---
## Top Discussions

### BrightTALK (Informa TechTarget)

- Title: [What does BrightTALK do?](https://www.g2.com/discussions/what-does-brighttalk-do) — 1 comment
  > **Top comment:** "They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. "

### Livestorm

- Title: [What is Livestorm used for?](https://www.g2.com/discussions/what-is-livestorm-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Livestorm is a webinar and video conferencing software. As such, it is used in a variety of settings relying on remote video. The most common use case for..."
- Title: [sorry, I don't have a question](https://www.g2.com/discussions/43074-sorry-i-don-t-have-a-question) — 2 comments, 1 upvote
  > **Top comment:** "sorry, i don't have a question"
- Title: [Why the web frontend for hosts is not available in Spanish ?](https://www.g2.com/discussions/29312-why-the-web-frontend-for-hosts-is-not-available-in-spanish) — 2 comments
  > **Top comment:** "you can also put it in Portuguese"
- Title: [Plan and Pricing](https://www.g2.com/discussions/26934-plan-and-pricing) — 2 comments, 1 upvote
  > **Top comment:** "Yes, there is a free trial, that is unlimited in duration. You can host webinars of up to 10 attendees and 20 minutes. And host meetings with up to 4..."
- Title: [Have you ever broadcasted a webinar event on social media using Livestorms platform?](https://www.g2.com/discussions/have-you-ever-broadcasted-a-webinar-event-on-social-media-using-livestorms-platform) — 1 comment, 1 upvote
  > **Top comment:** "Yes"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brighttalk-informa-techtarget-vs-livestorm)