# BrightTALK (Informa TechTarget) vs EasyWebinar Comparison
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## AI Generated Summary
- **G2 reviewers report** that EasyWebinar excels in user support, with many users praising the **responsive and helpful support team** that provides peace of mind during technical issues. In contrast, while BrightTALK also receives positive feedback for its support, it doesn't match the level of satisfaction reported by EasyWebinar users.
- **Users say** that EasyWebinar's ease of use is a standout feature, with many finding it simple to host webinars without extensive setup. One user mentioned they were able to go live with their first webinar shortly after signing up, highlighting the platform's intuitive design. BrightTALK, while also noted for its usability, does not receive the same level of enthusiasm regarding its setup process.
- **Reviewers mention** that EasyWebinar offers comprehensive automation features that meet a wide range of needs, which users find lacking in other platforms. This capability is a significant draw for those looking to streamline their webinar processes. BrightTALK, on the other hand, is recognized for its integration capabilities but may not provide the same depth of automation features.
- **According to verified reviews** , EasyWebinar's overall satisfaction is reflected in its higher G2 Score, indicating a stronger performance in user experience and satisfaction metrics. BrightTALK, while still respected, has a lower score, suggesting that users may have more reservations about their experience.
- **Users highlight** that EasyWebinar's analytics and reporting features are robust, allowing for detailed insights into attendee engagement. This is a crucial aspect for users looking to measure the success of their webinars. BrightTALK provides analytics as well, but users have noted that it may not be as comprehensive as what EasyWebinar offers.
- **Reviewers note** that EasyWebinar's pricing structure is appealing, starting at $32.00, making it accessible for small businesses. In contrast, BrightTALK does not provide clear pricing information, which may deter potential users who are budget-conscious.



| | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 101 | 97 | 
| **Largest Market Segment** | Mid-Market (47.3% of reviews) | Small-Business (88.2% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $36.00 Per Month | 

---
## Top Pros & Cons

### BrightTALK (Informa TechTarget)

Pros:
- Ease of Use (3 reviews)
- Customer Support (2 reviews)

Cons:
- Missing Features (3 reviews)
- Poor Audience Engagement (2 reviews)

### EasyWebinar

Pros:
- Customer Support (27 reviews)
- Easy Setup (25 reviews)

Cons:
- Limited Customization (5 reviews)
- Expensive (3 reviews)

---
## Ratings Comparison
| Rating | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
  | **Meets Requirements** | 8.1 (81 reviews) | 9.0 (68 reviews) | 
  | **Ease of Use** | 8.5 (82 reviews) | 8.9 (79 reviews) | 
  | **Ease of Setup** | 8.0 (52 reviews) | 8.6 (63 reviews) | 
  | **Ease of Admin** | 8.2 (49 reviews) | 9.0 (29 reviews) | 
  | **Quality of Support** | 8.9 (78 reviews) | 9.5 (67 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (50 reviews) | 9.4 (29 reviews) | 
  | **Product Direction (% positive)** | 7.5 (79 reviews) | 9.1 (68 reviews) | 

---
## Pricing

### BrightTALK (Informa TechTarget)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### EasyWebinar

#### Entry-Level Pricing

Plan: Launch

Price: Starting at $36.00 Per Month

Description: Billed at $36/Month billed Annually

Key Features:
- Unlimited live webinars
- Share offers, files & links during webinars
- Polls, Q&A, and emoji reactions in real time

[Browse all 3 editions](https://www.g2.com/products/easywebinar/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | 7.9/10 | 52 |
| **EasyWebinar** | 8.9/10 | 57 |

#### Host Tools

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Branding** | 7.5 (43 reviews) | 8.5 (52 reviews) | 
| **Role-based Access** | 7.7 (39 reviews) | 8.6 (50 reviews) | 
| **Recording** | 8.7 (41 reviews) | 9.4 (51 reviews) | 

#### Attendee Tools

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Registration** | 8.3 (45 reviews) | 9.2 (52 reviews) | 
| **Attendee Live Chat** | 7.4 (41 reviews) | 9.2 (51 reviews) | 
| **Polls and Surveys** | 8.1 (41 reviews) | 9.0 (49 reviews) | 

#### Post-Event Tools

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Event Analytics** | 8.4 (45 reviews) | 8.7 (50 reviews) | 
| **Attendee Reports** | 8.2 (45 reviews) | 8.8 (50 reviews) | 

#### Integrations

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Social Media Integration** | 7.4 (33 reviews) | 8.8 (45 reviews) | 
| **Software Integrations** | 7.7 (38 reviews) | 8.8 (48 reviews) | 

#### Agentic AI - Webinar

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | 9.5/10 | 11 |
| **EasyWebinar** | N/A | N/A |

#### Administration

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Event Configuration** | 10.0 (9 reviews) | Not enough data | 
| **Event Marketing** | 9.8 (8 reviews) | Not enough data | 
| **Speaker Access and Control** | 9.3 (9 reviews) | Not enough data | 
| **Advanced Reporting** | 9.3 (9 reviews) | Not enough data | 

#### Virtual Experience

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Virtual Lobby** | 9.4 (9 reviews) | Not enough data | 
| **Built-In Webcasting** | 9.8 (9 reviews) | Not enough data | 
| **Webcasting Integrations** | 9.4 (9 reviews) | Not enough data | 
| **Cross-Device Functionality** | 9.4 (9 reviews) | Not enough data | 
| **Session / Agenda Management** | Not enough data | Not enough data | 
| **Live Streaming & Recording** | Not enough data | Not enough data | 
| **Registration & Attendee Management** | Not enough data | Not enough data | 
| **Event Setup & Scheduling** | Not enough data | Not enough data | 
| **Branding & Customization** | Not enough data | Not enough data | 
| **Interactive Speaker / Moderator Controls** | Not enough data | Not enough data | 

#### Engagement

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Online Event Agenda** | 8.9 (9 reviews) | Not enough data | 
| **Interactive Content** | 9.3 (10 reviews) | Not enough data | 
| **1:1 Networking** | 9.4 (8 reviews) | Not enough data | 
| **Exhibitors/Sponsorships** | 9.5 (7 reviews) | Not enough data | 
| **Gamification & Incentives** | Not enough data | Not enough data | 
| **Real‑Time Interaction Tools** | Not enough data | Not enough data | 
| **Networking / Matchmaking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration / Support - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Role‑Based Access & Permissions** | Not enough data | Not enough data | 
| **Security & Compliance** | Not enough data | Not enough data | 

#### Insights & Scale - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **User Capacity & Reliability** | Not enough data | Not enough data | 
| **Analytics & Reporting** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Webinar Platforms](https://www.g2.com/categories/webinar)

**Unique to BrightTALK (Informa TechTarget) (1):** [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | BrightTALK (Informa TechTarget) | EasyWebinar | 
|---|---|---|
| **Small-Business** | 25.8% | 88.2% | 
| **Mid-Market** | 47.3% | 10.8% | 
| **Enterprise** | 26.9% | 1.1% | 

### By Industry

#### BrightTALK (Informa TechTarget)

- **Computer Software:** 28.0%
- **Information Technology and Services:** 20.4%
- **Computer & Network Security:** 10.8%
- **Marketing and Advertising:** 6.5%
- **Computer Networking:** 5.4%
- **Financial Services:** 5.4%
- **Publishing:** 2.2%
- **Management Consulting:** 2.2%
- **Investment Management:** 2.2%
- **Internet:** 2.2%
- **Other:** 15.1%

#### EasyWebinar

- **Health, Wellness and Fitness:** 16.5%
- **Marketing and Advertising:** 15.4%
- **Professional Training & Coaching:** 14.3%
- **Accounting:** 5.5%
- **Education Management:** 4.4%
- **E-Learning:** 4.4%
- **Design:** 3.3%
- **Consulting:** 3.3%
- **Primary/Secondary Education:** 3.3%
- **Computer Software:** 2.2%
- **Other:** 27.5%

---
## Alternatives

### Alternatives to BrightTALK (Informa TechTarget)

- [ON24](https://www.g2.com/products/on24/reviews) — 4.3/5 stars (1212 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (803 reviews)
- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1722 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2144 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (945 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1238 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [Goldcast](https://www.g2.com/products/goldcast/reviews) — 4.7/5 stars (235 reviews)

### Alternatives to EasyWebinar

- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (803 reviews)
- [EverWebinar](https://www.g2.com/products/everwebinar/reviews) — 3.9/5 stars (21 reviews)
- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1722 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1238 reviews)
- [WebinarGeek](https://www.g2.com/products/webinargeek/reviews) — 4.5/5 stars (522 reviews)
- [ON24](https://www.g2.com/products/on24/reviews) — 4.3/5 stars (1212 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (441 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)

---
## Top Discussions

### BrightTALK (Informa TechTarget)

- Title: [What does BrightTALK do?](https://www.g2.com/discussions/what-does-brighttalk-do) — 1 comment
  > **Top comment:** "They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. "

### EasyWebinar

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brighttalk-informa-techtarget-vs-easywebinar)