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Compare Brightspot and Optimizely Content Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (66.7% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
Custom Pricing
Brightspot
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightspotOptimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformBrightspot vs Optimizely Content Marketing Platform
When assessing the two solutions, reviewers found Optimizely Content Marketing Platform easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Optimizely Content Marketing Platform meets the needs of their business better than Brightspot.
- When comparing quality of ongoing product support, reviewers felt that Optimizely Content Marketing Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimizely Content Marketing Platform over Brightspot.
Pricing
Entry-Level Pricing
Brightspot
No pricing availableOptimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Free Trial
Brightspot
No trial information availableOptimizely Content Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.3
35
8.8
60
Ease of Use
8.1
36
8.5
61
Ease of Setup
7.8
30
8.0
38
Ease of Admin
7.9
26
8.9
27
Quality of Support
8.8
32
8.9
50
Has the product been a good partner in doing business?
9.1
26
9.1
27
Product Direction (% positive)
9.0
36
9.6
61
Features by Category
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interface and Performance
9.3
10
7.8
17
|
Verified
8.0
11
8.1
17
|
Verified
6.7
11
7.7
18
|
Verified
7.7
10
7.9
17
|
Verified
6.4
7
7.4
16
Asset Management
8.7
10
8.6
19
|
Verified
8.3
9
8.2
14
|
Verified
7.1
8
7.7
17
|
Verified
9.1
9
8.5
17
|
Verified
7.3
8
8.5
14
|
Verified
5.6
6
Feature Not Available
7.7
8
Feature Not Available
7.5
8
8.2
18
Media Types
8.0
9
7.8
15
|
Verified
8.3
9
7.9
13
|
Verified
8.7
10
8.5
17
|
Verified
Administration
7.5
8
8.8
19
|
Verified
9.3
9
8.4
19
|
Verified
9.2
8
8.1
16
5.2
9
7.4
16
|
Verified
5.5
7
8.0
16
|
Verified
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
8.2
28
Not enough data
7.8
28
Not enough data
8.5
27
Not enough data
7.2
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.2
26
Not enough data
7.6
28
Not enough data
8.2
26
Not enough data
Design
7.0
24
Not enough data
7.2
24
Not enough data
8.0
27
Not enough data
8.0
27
Not enough data
Platform
7.0
23
Not enough data
7.4
28
Not enough data
7.9
23
Not enough data
8.3
27
Not enough data
8.1
25
Not enough data
7.6
23
Not enough data
7.3
23
Not enough data
7.7
25
Not enough data
Agentic AI - Web Content Management
7.3
13
Not enough data
7.2
12
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Content Planning
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Marketing Campaign Performance
Not enough data
7.7
13
Not enough data
8.1
13
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.3
11
Not enough data
8.0
11
Publishing
9.2
6
Not enough data
8.1
6
Not enough data
6.1
6
Not enough data
Development
8.3
6
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
Analytics
5.3
6
Not enough data
6.9
6
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Automation
Not enough data
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Administration
Not enough data
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Project management
Not enough data
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Workload
Not enough data
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Communication & Collaboration
Not enough data
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Cost Management
Not enough data
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Integration
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Content & Documents
Not enough data
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Controls
Not enough data
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Project Management
Not enough data
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Remote Collaboration
Not enough data
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.3
17
Publishing
Not enough data
7.9
17
Social Media
Not enough data
7.6
17
Planning
Not enough data
8.6
34
Generative AI
Not enough data
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Agentic AI - Employee Intranet
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Metrics
Not enough data
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brightspot and Optimizely Content Marketing Platform are categorized as Digital Asset Management
Unique Categories
Brightspot is categorized as Web Content Management, Enterprise Content Management (ECM), Headless CMS, Digital Experience Platforms (DXP), and Employee Intranet
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Creation, Content Analytics, Marketing Resource Management, Content Distribution, and Project Collaboration
Reviews
Reviewers' Company Size
Brightspot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Online Media
16.7%
Publishing
9.5%
Media Production
9.5%
Broadcast Media
9.5%
Computer Software
7.1%
Other
47.6%
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Alternatives
Discussions
Brightspot has no discussions with answers
Optimizely Content Marketing Platform has no discussions with answers
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