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Compare BrightLocal and Whitespark Local Citation Finder 
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At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$100 per month
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansWhitespark Local Citation Finder
Star Rating
(19)4.6 out of 5
Market Segments
Small-Business (94.7% of reviews)
Entry-Level Pricing
$100 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in its "Local Search Optimization" features, particularly with "Rank Tracking" and "Online Listings," achieving a score of 9.3, while Whitespark Local Citation Finder also performs well but slightly trails behind in these areas.
- Reviewers mention that BrightLocal's "Quality of Support" is rated at 9.2, which is competitive, but Whitespark Local Citation Finder edges ahead with a score of 9.4, indicating a stronger support experience according to user feedback.
- G2 users highlight that BrightLocal's "Ease of Setup" is rated at 8.7, which is decent, but users on G2 have noted that Whitespark Local Citation Finder shines with a higher score of 9.4, making it easier for new users to get started.
- Reviewers say that BrightLocal's "Reporting and Dashboards" feature is rated at 9.0, providing solid insights, but users report that Whitespark's dashboard, while functional, received a lower score of 8.0, suggesting it may not be as user-friendly or comprehensive.
- Users say that BrightLocal's "Duplicate Monitoring" feature is rated at 8.8, which is effective, but reviewers mention that Whitespark Local Citation Finder does not specifically highlight this feature, indicating a potential gap in its offering.
- Users report that BrightLocal's entry-level price starts at $39.00, making it more accessible for small businesses, while Whitespark Local Citation Finder's starting price of $100 per month may be a barrier for some users, as noted in several reviews.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Whitespark Local Citation Finder
ENTERPRISE
$100
per month
For enterprise businesses that manage large scale campaigns in-house or for clients for up to 100 locations.
- 100 Campaigns
- 100 Searches/Day
- Unlimited Results
Free Trial
BrightLocal
Free Trial is available
Whitespark Local Citation Finder
Free Trial is available
Ratings
Meets Requirements
8.9
169
9.1
17
Ease of Use
8.8
171
8.9
17
Ease of Setup
8.7
124
9.4
12
Ease of Admin
8.8
116
9.2
11
Quality of Support
9.2
164
9.4
16
Has the product been a good partner in doing business?
9.1
112
9.6
12
Product Direction (% positive)
8.9
151
9.3
16
Features by Category
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
Local Search Optimization
9.3
57
|
Verified
Feature Not Available
9.3
56
Not enough data
9.3
49
Feature Not Available
9.1
48
|
Verified
Feature Not Available
8.0
35
Feature Not Available
9.2
58
|
Verified
Not enough data
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Whitespark Local Citation Finder are categorized as Local SEO
Unique Categories
BrightLocal is categorized as Local Listing Management, Online Reputation Management, and Multi-Location Marketing Platforms
Whitespark Local Citation Finder has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whitespark Local Citation Finder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Marketing and Advertising
57.9%
Internet
10.5%
Tobacco
5.3%
Legal Services
5.3%
Individual & Family Services
5.3%
Other
15.8%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Whitespark Local Citation Finder has no discussions with answers
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