# BrightLocal vs Uberall Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BrightLocal excels in providing detailed insights for local SEO, with users praising its tools for tracking keyword rankings and competitor analysis. One user highlighted, "BrightLocal has the best tools to give us a sense of how we are ranking for SEO keywords in our market."
- **Users say** that Uberall shines in its ability to manage multiple listings efficiently. Reviewers appreciate the convenience of updating business information across various platforms with a single action, stating, "It is very helpful that you only have to update your business listings using Uberall and it takes care of hundreds of third party listings for you."
- **Reviewers mention** that BrightLocal offers superior support, with a high quality of assistance noted by users. One user remarked on the effectiveness of their support team, saying, "Ranking Tracking and review management very useful," indicating a strong partnership in achieving business goals.
- **According to verified reviews** , Uberall provides a user-friendly interface for managing customer interactions, making it easy to respond to reviews and post updates. A user noted, "I love being able to create a single post in one place and then share that same post across multiple platforms," highlighting its efficiency in social media management.
- **G2 reviewers report** that BrightLocal's focus on small businesses allows it to cater specifically to their needs, with 86.7% of reviews coming from this segment. Users appreciate features like citation building, with one stating, "Citation Building for Websites is very amazing; they take the whole process smoothly."
- **Users say** that while Uberall has a strong presence in local listing management, it faces challenges in overall user satisfaction compared to BrightLocal. Despite a solid performance in managing listings, some users feel that the platform could improve in areas like competitive intelligence and analytics, with one reviewer noting, "Uberall has been a very helpful tool for connecting with our customers."



| | BrightLocal | Uberall | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 229 | 238 | 
| **Largest Market Segment** | Small-Business (86.7% of reviews) | Mid-Market (39.6% of reviews) | 
| **Entry Level Price** | Starting at $39.00 Per Month | Contact Us 25 + Locations | 

---
## Top Pros & Cons

### BrightLocal

Pros:
- Rank Tracking (3 reviews)
- Dashboard Usability (2 reviews)

Cons:
- Complex Interface (2 reviews)
- Complex Features (1 reviews)

### Uberall

Pros:
- Ease of Use (36 reviews)
- Centralized Management (25 reviews)

Cons:
- Setup Challenges (10 reviews)
- Reporting Issues (9 reviews)

---
## Ratings Comparison
| Rating | BrightLocal | Uberall | 
|---|---|---|
  | **Meets Requirements** | 8.9 (171 reviews) | 8.5 (161 reviews) | 
  | **Ease of Use** | 8.7 (173 reviews) | 8.7 (170 reviews) | 
  | **Ease of Setup** | 8.7 (126 reviews) | 8.4 (129 reviews) | 
  | **Ease of Admin** | 8.8 (116 reviews) | 8.9 (71 reviews) | 
  | **Quality of Support** | 9.2 (165 reviews) | 8.9 (147 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (112 reviews) | 8.8 (71 reviews) | 
  | **Product Direction (% positive)** | 8.9 (153 reviews) | 9.1 (155 reviews) | 

---
## Pricing

### BrightLocal

#### Entry-Level Pricing

Plan: Track

Price: Starting at $39.00 Per Month

Description: Essential local SEO tools to track, audit, and improve local search performance.

Key Features:
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance

[Browse all 4 editions](https://www.g2.com/products/brightlocal/pricing)

#### Free Trial

Yes

### Uberall

#### Entry-Level Pricing

Plan: Show Up

Price: Contact Us 25 + Locations

Description: Kickstart your presence and lead in search. Minimum 25 locations, pricing will vary based on number of locations.

Key Features:
- Uberall Essentials
- Listings

[Browse all 3 editions](https://www.g2.com/products/uberall-2024-01-10/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Store Locator

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Uberall** | 8.8/10 | 41 |

#### Business Tools

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Bulk Uploading** | Not enough data | 9.0 (30 reviews) | 
| **CMS Agnostic** | Not enough data | Feature Not Available | 
| **CMS Specific** | Not enough data | Feature Not Available | 
| **Traffic Analytics** | Not enough data | 8.6 (24 reviews) | 
| **Customer Analytics** | Not enough data | 8.7 (28 reviews) | 

#### Customer Tools

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Location Listing** | Not enough data | 9.3 (34 reviews) | 
| **Product and Category Filters** | Not enough data | 8.5 (27 reviews) | 
| **Mobile Support** | Not enough data | 8.6 (23 reviews) | 
| **Automatic Geolocation** | Not enough data | 8.7 (24 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.7 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.7/10 | 62 |
| **Uberall** | 8.6/10 | 91 |

#### Listing Management

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Network Directory** | 8.9 (44 reviews) ✓ Verified | 9.0 (73 reviews) ✓ Verified | 
| **Data Aggregators** | 8.7 (47 reviews) ✓ Verified | 8.6 (63 reviews) ✓ Verified | 
| **Duplicate Monitoring** | 8.8 (48 reviews) ✓ Verified | 8.3 (66 reviews) ✓ Verified | 
| **Optimization** | 8.7 (40 reviews) | 8.8 (69 reviews) ✓ Verified | 

#### Performance

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Real-Time Updates** | 8.4 (45 reviews) ✓ Verified | 8.8 (72 reviews) ✓ Verified | 
| **Analytics** | 8.7 (50 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 9.0/10 | 65 |
| **Uberall** | 8.3/10 | 46 |

#### Local Search Optimization

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Rank Tracking** | 9.3 (59 reviews) ✓ Verified | 7.7 (28 reviews) | 
| **Online Listings** | 9.3 (56 reviews) | 8.7 (38 reviews) | 
| **Google My Business** | 9.3 (49 reviews) | 8.9 (43 reviews) | 
| **Reputation Management** | 9.1 (48 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Social Media** | 8.0 (35 reviews) | 7.9 (30 reviews) | 
| **Dashboards and Reporting** | 9.2 (58 reviews) ✓ Verified | 8.1 (37 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Uberall** | 8.5/10 | 46 |

#### Content & Collaboration

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (20 reviews) | 
| **Content Library** | Not enough data | 8.5 (19 reviews) | 
| **Shared Inbox** | Not enough data | 8.8 (19 reviews) | 
| **Approval Workflows** | Not enough data | 8.6 (19 reviews) | 
| **Users and Permissions** | Not enough data | 9.3 (21 reviews) | 
| **Content Creation** | Not enough data | 8.5 (17 reviews) | 

#### Social Management

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (39 reviews) | 
| **Social Publishing** | Not enough data | 8.8 (39 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (32 reviews) | 
| **Social Engagement** | Not enough data | 8.5 (38 reviews) | 
| **Social Ads** | Not enough data | 8.1 (27 reviews) | 
| **Campaign Planning** | Not enough data | 8.4 (20 reviews) | 
| **Hashtag Capabilites** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Management

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Uberall** | N/A | N/A |

#### Page Customization

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Uberall** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Feature Not Available | 

#### Competitive Benchmarking

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.8/10 | 39 |
| **Uberall** | 7.8/10 | 76 |

#### Consumer Intelligence

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Customer Feedback** | 9.6 (21 reviews) ✓ Verified | 8.6 (62 reviews) ✓ Verified | 
| **Competitive Intelligence** | 9.5 (25 reviews) ✓ Verified | 7.9 (47 reviews) | 
| **Sentiment Analysis** | 9.3 (20 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 

#### Reporting

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Revenue Reporting** | 7.1 (13 reviews) ✓ Verified | 7.0 (40 reviews) | 
| **Corporate Reporting** | 7.9 (20 reviews) ✓ Verified | 7.6 (50 reviews) ✓ Verified | 
| **Dashboard** | 9.3 (32 reviews) ✓ Verified | 8.4 (61 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Social Networks Monitoring** | 8.6 (20 reviews) | 7.2 (48 reviews) ✓ Verified | 
| **Social Media Management** | 8.7 (14 reviews) | 7.6 (52 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 9.0 (13 reviews) | 7.7 (44 reviews) ✓ Verified | 

#### In-House Management

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Team Workflow** | Feature Not Available | 8.2 (43 reviews) | 

#### Generative AI

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (28 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Uberall** | N/A | N/A |

#### Platform

| Feature | BrightLocal | Uberall | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms)


**Unique to Uberall (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Store Locator Software](https://www.g2.com/categories/store-locator), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)


---
## Reviewer Demographics

### By Company Size

| Segment | BrightLocal | Uberall | 
|---|---|---|
| **Small-Business** | 86.7% | 27.2% | 
| **Mid-Market** | 11.0% | 39.6% | 
| **Enterprise** | 2.3% | 33.2% | 

### By Industry

#### BrightLocal

- **Marketing and Advertising:** 56.0%
- **Internet:** 5.5%
- **Consumer Services:** 3.2%
- **Health, Wellness and Fitness:** 2.8%
- **Construction:** 2.3%
- **Hospital & Health Care:** 1.8%
- **Real Estate:** 1.8%
- **Legal Services:** 1.4%
- **Law Practice:** 1.4%
- **Medical Practice:** 1.4%
- **Other:** 22.5%

#### Uberall

- **Marketing and Advertising:** 11.3%
- **Restaurants:** 10.8%
- **Retail:** 8.6%
- **Food & Beverages:** 8.1%
- **Automotive:** 5.4%
- **Health, Wellness and Fitness:** 3.2%
- **Consumer Services:** 2.7%
- **Hospital & Health Care:** 2.7%
- **Financial Services:** 2.7%
- **Hospitality:** 2.2%
- **Other:** 42.5%

---
## Alternatives

### Alternatives to BrightLocal

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3927 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1566 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4045 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (702 reviews)

### Alternatives to Uberall

- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4045 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3927 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7223 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1997 reviews)

---
## Top Discussions

### BrightLocal

- Title: [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) — 2 comments, 1 upvote
  > **Top comment:** "Hi Roger. Thanks for your review.

The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in..."
- Title: [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) — 1 comment, 1 upvote
  > **Top comment:** "For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo
($290/year - you..."
- Title: [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) — 1 comment, 1 upvote
  > **Top comment:** "This is a legit request. Please feel free to reach out to me.

"
- Title: [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..."
- Title: [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark. Thanks for your question.

We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully..."

### Uberall

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightlocal-vs-uberall-2024-01-10)