Compare BrightLocal and Trustpilot 
Featured Products
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (62.0% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Starting at $299.00
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansTrustpilot
Star Rating
(246)3.4 out of 5
Market Segments
Small-Business (62.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightLocal excels in providing an all-in-one solution for local search rankings, with users praising its intuitive dashboard for managing citations and overseeing reputation management. In contrast, Trustpilot, while recognized as an industry standard for public customer reviews, has received mixed feedback regarding its overall functionality.
- Users say that BrightLocal's tools for SEO keyword ranking and competitor analysis are particularly effective, offering actionable insights that help businesses improve their digital strategies. Trustpilot, on the other hand, is noted for its simplicity and ease of use, but some users feel it lacks the depth of features that BrightLocal provides.
- Reviewers mention that BrightLocal's customer support is highly rated, with a score that reflects its responsiveness and helpfulness. Users appreciate the quality of assistance they receive, which contrasts with Trustpilot's lower support ratings, where some users have expressed dissatisfaction with the level of help available.
- According to verified reviews, BrightLocal's ease of setup and administration is a significant advantage, making it accessible for small businesses looking to enhance their online presence. Trustpilot, while user-friendly, has been described as having a steeper learning curve for some features, which may hinder quick adoption.
- G2 reviewers highlight that BrightLocal's recent updates and product direction are positively received, indicating a commitment to continuous improvement. In comparison, Trustpilot's product direction has received lower satisfaction scores, suggesting that users may feel less confident in its future development.
- Users report that BrightLocal's competitive intelligence features are particularly strong, allowing businesses to stay ahead in their market. Trustpilot, while effective for gathering customer reviews, does not offer the same level of competitive insights, which may limit its utility for businesses focused on strategic growth.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Trustpilot
Plus plan
Starting at $299.00
Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.
- 8 widgets
- 3 User logins
- 200 monthly invitations
Free Trial
BrightLocal
Free Trial is available
Trustpilot
Free Trial is available
Ratings
Meets Requirements
8.9
170
7.5
209
Ease of Use
8.7
172
8.0
213
Ease of Setup
8.7
125
7.7
121
Ease of Admin
8.8
116
7.8
107
Quality of Support
9.2
164
7.0
196
Has the product been a good partner in doing business?
9.1
112
6.8
105
Product Direction (% positive)
8.8
152
6.2
206
Features by Category
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Local Search Optimization
9.3
58
|
Verified
Not enough data
9.3
56
Not enough data
9.3
49
Not enough data
9.1
48
|
Verified
Not enough data
8.0
35
Not enough data
9.2
58
|
Verified
Not enough data
Collection
Not enough data
5.9
37
|
Verified
Not enough data
6.4
38
|
Verified
Not enough data
5.8
34
|
Verified
Not enough data
6.6
32
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
5.7
10
Not enough data
5.7
10
Moderation
Not enough data
5.8
30
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
6.0
27
|
Verified
Use Cases
Not enough data
6.4
29
|
Verified
Not enough data
6.3
28
|
Verified
Not enough data
5.7
30
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
6.5
26
|
Verified
Not enough data
6.5
26
|
Verified
Not enough data
6.3
28
|
Verified
Not enough data
Feature Not Available
Display Options
Not enough data
6.4
29
|
Verified
Not enough data
5.8
29
|
Verified
Not enough data
5.6
27
|
Verified
Not enough data
5.9
29
|
Verified
Generative AI
Not enough data
5.6
16
Consumer Intelligence
9.6
21
|
Verified
7.7
88
|
Verified
9.5
25
|
Verified
6.8
65
9.3
20
|
Verified
7.0
62
|
Verified
Reporting
7.1
13
|
Verified
Feature Not Available
7.9
20
|
Verified
6.7
54
|
Verified
9.3
32
|
Verified
7.7
82
|
Verified
Media Monitoring
8.6
20
6.6
52
|
Verified
8.7
14
6.6
53
|
Verified
9.0
13
Feature Not Available
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Generative AI
Not enough data
6.4
14
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Trustpilot are categorized as Online Reputation Management
Unique Categories
BrightLocal is categorized as Local Listing Management, Local SEO, and Multi-Location Marketing Platforms
Trustpilot is categorized as Review Management
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Trustpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Financial Services
15.0%
Retail
7.3%
Marketing and Advertising
5.6%
Computer Software
4.7%
Apparel & Fashion
3.8%
Other
63.7%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
How does Trustpilot work with Google shopping exactly?
4 Comments
HY
https://ltddeals.in/topicmojo/Read more
A risk calling for a solution
1 Comment
FA
Hi Iam very happy to be hear and read your wonderful article. Thanks a lot by this i learnt much new things and etc..Read more
Divergences between evaluations -- TrustPilot & Shopper Approved
1 Comment
OB
From what I can see the amount of reviews on Trustpilot is far less then what Shopperapproved has, so this why they look the way they do, not to say that...Read more
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