# BrightLocal vs Synup Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BrightLocal excels in **citation building** , with users praising its ability to streamline the process effectively. Many find the platform's **ranking tracking** and **review management** features particularly useful, highlighting the all-in-one solution it provides for improving local search rankings.
- **Users say** that Synup stands out for its **robust management of business listings** across multiple search engines. The platform's ability to centralize updates and facilitate **social media posting** is noted as a significant advantage, enhancing SEO visibility and ensuring consistent online presence.
- **Reviewers mention** that BrightLocal offers a highly **communicative support experience** , especially during updates. Users appreciate being informed about any issues and next steps, which contributes to a smoother overall experience when using the software.
- **According to verified reviews** , Synup's centralized dashboard is a major highlight, allowing users to manage every detail of their business information efficiently. This feature is particularly beneficial for maintaining consistency across various public listings, which users find crucial for their online identity.
- **G2 reviewers indicate** that while both platforms have similar support quality, BrightLocal has a slight edge in being a **good business partner** , with users feeling more satisfied with their overall relationship with the product compared to Synup.
- **Users report** that BrightLocal's ease of use is a strong point, with many finding the dashboard intuitive and straightforward. In contrast, while Synup also scores well in usability, some users feel it could be more user-friendly, particularly for those less familiar with digital marketing tools.



| | BrightLocal | Synup | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 229 | 315 | 
| **Largest Market Segment** | Small-Business (86.7% of reviews) | Small-Business (75.6% of reviews) | 
| **Entry Level Price** | Starting at $39.00 Per Month | Starting at $79.00 5 team members Per Month | 

---
## Top Pros & Cons

### BrightLocal

Pros:
- Rank Tracking (3 reviews)
- Dashboard Usability (2 reviews)

Cons:
- Complex Interface (2 reviews)
- Complex Features (1 reviews)

### Synup

Pros:
- Ease of Use (90 reviews)
- Helpful (63 reviews)

Cons:
- Learning Curve (16 reviews)
- Feature Limitations (12 reviews)

---
## Ratings Comparison
| Rating | BrightLocal | Synup | 
|---|---|---|
  | **Meets Requirements** | 8.9 (171 reviews) | 9.0 (252 reviews) | 
  | **Ease of Use** | 8.7 (173 reviews) | 8.9 (256 reviews) | 
  | **Ease of Setup** | 8.7 (126 reviews) | 8.9 (185 reviews) | 
  | **Ease of Admin** | 8.8 (116 reviews) | 8.8 (147 reviews) | 
  | **Quality of Support** | 9.2 (165 reviews) | 9.2 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (112 reviews) | 8.9 (148 reviews) | 
  | **Product Direction (% positive)** | 8.9 (153 reviews) | 9.2 (244 reviews) | 

---
## Pricing

### BrightLocal

#### Entry-Level Pricing

Plan: Track

Price: Starting at $39.00 Per Month

Description: Essential local SEO tools to track, audit, and improve local search performance.

Key Features:
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance

[Browse all 4 editions](https://www.g2.com/products/brightlocal/pricing)

#### Free Trial

Yes

### Synup

#### Entry-Level Pricing

Plan: Startup

Price: Starting at $79.00 5 team members Per Month

Description: ynup OS for agencies with a small client base that need quick access to listings, reviews, social, and SEO under one roof.

Key Features:
- Synup OS for up to 5 team members
- Up to 25 client accounts with 50 client users
- Listings management on 10+ directories for 25 locations

[Browse all 3 editions](https://www.g2.com/products/synup/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Synup** | 10.0/10 | 32 |

#### Social Analytics

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 10.0 (31 reviews) | 
| **Follower Analysis** | Not enough data | 10.0 (31 reviews) | 
| **Post Performance** | Not enough data | 10.0 (31 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 10.0 (30 reviews) | 
| **Attribution** | Not enough data | 10.0 (30 reviews) | 
| **Hashtag Analytics** | Not enough data | 10.0 (31 reviews) | 
| **Sentiment Analysis** | Not enough data | 9.8 (32 reviews) | 

#### Reports & Dashboards

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Report Customizability** | Not enough data | 9.9 (31 reviews) | 
| **Report Exporting** | Not enough data | 9.9 (32 reviews) | 
| **Scalability** | Not enough data | 10.0 (31 reviews) | 
| **White Label** | Not enough data | 10.0 (30 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 10.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 10.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 10.0 (5 reviews) | 
| **Decision Making** | Not enough data | 10.0 (5 reviews) | 

### Store Locator

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Synup** | 9.8/10 | 60 |

#### Business Tools

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Bulk Uploading** | Not enough data | 9.6 (53 reviews) | 
| **CMS Agnostic** | Not enough data | 9.8 (50 reviews) | 
| **CMS Specific** | Not enough data | 9.8 (48 reviews) | 
| **Traffic Analytics** | Not enough data | 9.8 (54 reviews) | 
| **Customer Analytics** | Not enough data | 9.8 (54 reviews) | 

#### Customer Tools

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Location Listing** | Not enough data | 9.9 (57 reviews) | 
| **Product and Category Filters** | Not enough data | 9.9 (53 reviews) | 
| **Mobile Support** | Not enough data | 9.8 (54 reviews) | 
| **Automatic Geolocation** | Not enough data | 9.8 (55 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.7/10 | 62 |
| **Synup** | 9.0/10 | 164 |

#### Listing Management

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Network Directory** | 8.9 (44 reviews) ✓ Verified | 8.9 (141 reviews) ✓ Verified | 
| **Data Aggregators** | 8.7 (47 reviews) ✓ Verified | 9.0 (134 reviews) ✓ Verified | 
| **Duplicate Monitoring** | 8.8 (48 reviews) ✓ Verified | 8.9 (144 reviews) ✓ Verified | 
| **Optimization** | 8.7 (40 reviews) | 9.0 (149 reviews) ✓ Verified | 

#### Performance

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Real-Time Updates** | 8.4 (45 reviews) ✓ Verified | 9.0 (152 reviews) ✓ Verified | 
| **Analytics** | 8.7 (50 reviews) ✓ Verified | 8.9 (154 reviews) ✓ Verified | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 9.0/10 | 65 |
| **Synup** | 9.1/10 | 122 |

#### Local Search Optimization

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Rank Tracking** | 9.3 (59 reviews) ✓ Verified | 9.0 (104 reviews) ✓ Verified | 
| **Online Listings** | 9.3 (56 reviews) | 9.4 (116 reviews) ✓ Verified | 
| **Google My Business** | 9.3 (49 reviews) | 9.1 (117 reviews) ✓ Verified | 
| **Reputation Management** | 9.1 (48 reviews) ✓ Verified | 9.1 (115 reviews) ✓ Verified | 
| **Social Media** | 8.0 (35 reviews) | 8.9 (105 reviews) ✓ Verified | 
| **Dashboards and Reporting** | 9.2 (58 reviews) ✓ Verified | 9.0 (119 reviews) ✓ Verified | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Synup** | 9.9/10 | 63 |

#### Content & Collaboration

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Content Calendar** | Not enough data | 9.9 (61 reviews) | 
| **Content Library** | Not enough data | 9.9 (59 reviews) | 
| **Shared Inbox** | Not enough data | 9.9 (59 reviews) | 
| **Approval Workflows** | Not enough data | 9.9 (59 reviews) | 
| **Users and Permissions** | Not enough data | 9.9 (59 reviews) | 
| **Content Creation** | Not enough data | 9.9 (59 reviews) | 

#### Social Management

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Social Analytics** | Not enough data | 9.9 (63 reviews) | 
| **Social Publishing** | Not enough data | 9.9 (62 reviews) | 
| **Campaign Optimization** | Not enough data | 9.9 (60 reviews) | 
| **Social Engagement** | Not enough data | 9.9 (61 reviews) | 
| **Social Ads** | Not enough data | 9.8 (61 reviews) | 
| **Campaign Planning** | Not enough data | 9.9 (61 reviews) | 
| **Hashtag Capabilites** | Not enough data | 9.8 (32 reviews) | 

#### Agentic AI - Social Media Management

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 10.0 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 10.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 10.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 10.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 10.0 (5 reviews) | 
| **Decision Making** | Not enough data | 10.0 (5 reviews) | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Synup** | 9.7/10 | 43 |

#### Visual UGC

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Campaign Customization** | Not enough data | 9.8 (41 reviews) | 
| **Widget Customization** | Not enough data | 9.7 (42 reviews) | 
| **Widget** | Not enough data | 9.7 (42 reviews) | 
| **Media Library** | Not enough data | 9.8 (41 reviews) | 

#### Integrations

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Social Media** | Not enough data | 9.6 (40 reviews) | 
| **Content Creation** | Not enough data | 9.7 (43 reviews) | 
| **Marketing Automation** | Not enough data | 10.0 (42 reviews) | 
| **Rights Management** | Not enough data | 9.7 (41 reviews) | 

#### Support

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Onboarding** | Not enough data | 9.8 (42 reviews) | 
| **24/7 Client Support** | Not enough data | 9.8 (42 reviews) | 

#### Performance

| Feature | BrightLocal | Synup | 
|---|---|---|
| **UGC Analytics** | Not enough data | 9.8 (40 reviews) | 
| **Lazy-Loading** | Not enough data | 9.5 (43 reviews) | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Synup** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.8/10 | 39 |
| **Synup** | 9.1/10 | 141 |

#### Consumer Intelligence

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Customer Feedback** | 9.6 (21 reviews) ✓ Verified | 8.9 (125 reviews) ✓ Verified | 
| **Competitive Intelligence** | 9.5 (25 reviews) ✓ Verified | 8.8 (108 reviews) | 
| **Sentiment Analysis** | 9.3 (20 reviews) ✓ Verified | 8.8 (109 reviews) ✓ Verified | 

#### Reporting

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Revenue Reporting** | 7.1 (13 reviews) ✓ Verified | 8.6 (97 reviews) | 
| **Corporate Reporting** | 7.9 (20 reviews) ✓ Verified | 8.8 (104 reviews) ✓ Verified | 
| **Dashboard** | 9.3 (32 reviews) ✓ Verified | 8.9 (127 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Social Networks Monitoring** | 8.6 (20 reviews) | 8.7 (112 reviews) ✓ Verified | 
| **Social Media Management** | 8.7 (14 reviews) | 8.6 (113 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 9.0 (13 reviews) | Feature Not Available | 

#### In-House Management

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Team Workflow** | Feature Not Available | 8.8 (100 reviews) | 

#### Generative AI

| Feature | BrightLocal | Synup | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.0 (54 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.4 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 9.6 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 9.6 (8 reviews) | 
| **Decision Making** | Not enough data | 9.8 (8 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Synup** | N/A | N/A |

#### Discovery

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Synup** | N/A | N/A |

#### Platform

| Feature | BrightLocal | Synup | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms)


**Unique to Synup (6):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Store Locator Software](https://www.g2.com/categories/store-locator), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


---
## Reviewer Demographics

### By Company Size

| Segment | BrightLocal | Synup | 
|---|---|---|
| **Small-Business** | 86.7% | 75.6% | 
| **Mid-Market** | 11.0% | 19.5% | 
| **Enterprise** | 2.3% | 4.9% | 

### By Industry

#### BrightLocal

- **Marketing and Advertising:** 56.0%
- **Internet:** 5.5%
- **Consumer Services:** 3.2%
- **Health, Wellness and Fitness:** 2.8%
- **Construction:** 2.3%
- **Hospital & Health Care:** 1.8%
- **Real Estate:** 1.8%
- **Legal Services:** 1.4%
- **Law Practice:** 1.4%
- **Medical Practice:** 1.4%
- **Other:** 22.5%

#### Synup

- **Marketing and Advertising:** 39.0%
- **Financial Services:** 5.2%
- **Retail:** 4.9%
- **Health, Wellness and Fitness:** 3.2%
- **Information Technology and Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Accounting:** 1.9%
- **Construction:** 1.9%
- **Consumer Services:** 1.9%
- **Food & Beverages:** 1.9%
- **Other:** 33.8%

---
## Alternatives

### Alternatives to BrightLocal

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4080 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1567 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4049 reviews)
- [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.4/5 stars (238 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (703 reviews)

### Alternatives to Synup

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4080 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.4/5 stars (238 reviews)
- [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7248 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1999 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)

---
## Top Discussions

### BrightLocal

- Title: [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) — 2 comments, 1 upvote
  > **Top comment:** "Hi Roger. Thanks for your review.

The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in..."
- Title: [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) — 1 comment, 1 upvote
  > **Top comment:** "For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo
($290/year - you..."
- Title: [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) — 1 comment, 1 upvote
  > **Top comment:** "This is a legit request. Please feel free to reach out to me.

"
- Title: [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..."
- Title: [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark. Thanks for your question.

We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully..."

### Synup

- Title: [How do you user Synup most? With Dashboard access or as a One-Time submission service?](https://www.g2.com/discussions/30631-how-do-you-user-synup-most-with-dashboard-access-or-as-a-one-time-submission-service) — 2 comments
  > **Top comment:** "Synup Dashboard is great for locations that change their hours often.  Its a much cheaper way to manage. "
- Title: [Is this better than BirdEye as far as features go](https://www.g2.com/discussions/24570-is-this-better-than-birdeye-as-far-as-features-go) — 2 comments, 1 upvote
  > **Top comment:** "Jay,

I may be biased here since I'm the founder of Synup. 

While Birdeye has their strengths, I believe that we shine in other aspects including our..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightlocal-vs-synup)