Compare BrightLocal and Synup 
Featured Products
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (75.4% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSynup
Star Rating
(316)4.5 out of 5
Market Segments
Small-Business (75.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SynupSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightLocal excels in citation building, with users praising its ability to streamline the process effectively. Many find the platform's ranking tracking and review management features particularly useful, highlighting the all-in-one solution it provides for improving local search rankings.
- Users say that Synup stands out for its robust management of business listings across multiple search engines. The platform's ability to centralize updates and facilitate social media posting is noted as a significant advantage, enhancing SEO visibility and ensuring consistent online presence.
- Reviewers mention that BrightLocal offers a highly communicative support experience, especially during updates. Users appreciate being informed about any issues and next steps, which contributes to a smoother overall experience when using the software.
- According to verified reviews, Synup's centralized dashboard is a major highlight, allowing users to manage every detail of their business information efficiently. This feature is particularly beneficial for maintaining consistency across various public listings, which users find crucial for their online identity.
- G2 reviewers indicate that while both platforms have similar support quality, BrightLocal has a slight edge in being a good business partner, with users feeling more satisfied with their overall relationship with the product compared to Synup.
- Users report that BrightLocal's ease of use is a strong point, with many finding the dashboard intuitive and straightforward. In contrast, while Synup also scores well in usability, some users feel it could be more user-friendly, particularly for those less familiar with digital marketing tools.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Synup
No pricing availableFree Trial
BrightLocal
Free Trial is available
Synup
No trial information availableRatings
Meets Requirements
8.9
170
9.0
253
Ease of Use
8.7
172
8.9
257
Ease of Setup
8.7
125
8.9
186
Ease of Admin
8.8
116
8.8
147
Quality of Support
9.2
164
9.2
250
Has the product been a good partner in doing business?
9.1
112
8.9
148
Product Direction (% positive)
8.8
152
9.2
245
Features by Category
Social Analytics
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
30
Not enough data
10.0(won by default)
30
Not enough data
10.0(won by default)
31
Not enough data
9.8(won by default)
32
Reports & Dashboards
Not enough data
9.9(won by default)
31
Not enough data
9.9(won by default)
32
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
30
Agentic AI - Social Media Analytics
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Business Tools
Not enough data
9.6
53
Not enough data
9.8
50
Not enough data
9.8
48
Not enough data
9.8
54
Not enough data
9.8
54
Customer Tools
Not enough data
9.9
57
Not enough data
9.9
53
Not enough data
9.8
54
Not enough data
9.8
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.9
44
|
Verified
8.9
141
|
Verified
8.7
47
|
Verified
9.0
134
|
Verified
8.8
48
|
Verified
8.9
144
|
Verified
8.7
40
9.0
149
|
Verified
Performance
8.4
45
|
Verified
9.0
152
|
Verified
8.7
50
|
Verified
8.9
154
|
Verified
Local Search Optimization
9.3
58
|
Verified
9.0
104
|
Verified
9.3
56
9.4
116
|
Verified
9.3
49
9.1
117
|
Verified
9.1
48
|
Verified
9.1
115
|
Verified
8.0
35
8.9
105
|
Verified
9.2
58
|
Verified
9.0
119
|
Verified
Content & Collaboration
Not enough data
9.9
61
Not enough data
9.9
59
Not enough data
9.9
59
Not enough data
9.9
59
Not enough data
9.9
59
Not enough data
9.9
59
Social Management
Not enough data
9.9
63
Not enough data
9.9
62
Not enough data
9.9
60
Not enough data
9.9
61
Not enough data
9.8
61
Not enough data
9.9
61
Not enough data
9.8
32
Agentic AI - Social Media Management
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Visual UGC
Not enough data
9.8
41
Not enough data
9.7
42
Not enough data
9.7
42
Not enough data
9.8
41
Integrations
Not enough data
9.6
40
Not enough data
9.7
43
Not enough data
10.0
42
Not enough data
9.7
41
Support
Not enough data
9.8
42
Not enough data
9.8
42
Performance
Not enough data
9.8
40
Not enough data
9.5
43
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
8.9
126
|
Verified
9.5
25
|
Verified
8.8
108
9.3
20
|
Verified
8.8
110
|
Verified
Reporting
7.1
13
|
Verified
8.6
97
7.9
20
|
Verified
8.8
104
|
Verified
9.3
32
|
Verified
8.9
128
|
Verified
Media Monitoring
8.6
20
8.7
113
|
Verified
8.7
14
8.6
114
|
Verified
9.0
13
Feature Not Available
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
8.8
100
Generative AI
Not enough data
9.1
55
Agentic AI - Online Reputation Management
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
9.8
8
Not enough data
9.2
8
Not enough data
9.6
8
Not enough data
9.8
8
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Synup are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Synup is categorized as Store Locator, Customer Advocacy, User-Generated Content, Social Media Management, Social Media Analytics, and Social Media Suites
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Marketing and Advertising
38.8%
Financial Services
5.2%
Retail
4.9%
Health, Wellness and Fitness
3.2%
Information Technology and Services
3.2%
Other
44.7%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Is this better than BirdEye as far as features go
2 Comments
AR
Jay,
I may be biased here since I'm the founder of Synup.
While Birdeye has their strengths, I believe that we shine in other aspects including our...Read more
How do you user Synup most? With Dashboard access or as a One-Time submission service?
2 Comments
JC
BothRead more
Synup has no more discussions with answers
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