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At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (75.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSynup
Star Rating
(318)4.5 out of 5
Market Segments
Small-Business (75.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SynupSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in "Local Search Optimization" with a high score of 9.3 for "Rank Tracking," which reviewers mention helps them effectively monitor their local search performance. In contrast, Synup's score of 8.8 in this area indicates it may not be as robust for tracking local rankings.
- Reviewers mention that BrightLocal's "Quality of Support" is rated at 9.2, with many users praising the responsiveness and helpfulness of the support team. Synup, while still strong at 9.1, has received feedback indicating that their support could be slightly more accessible during peak times.
- Users on G2 highlight BrightLocal's "Bulk Uploading" feature, scoring 9.5, as a significant time-saver for managing multiple listings. In comparison, Synup's similar functionality is rated lower, which some users feel limits their efficiency when handling large volumes of data.
- Reviewers say that BrightLocal's "Reputation Management" feature, rated at 9.1, provides comprehensive tools for monitoring and responding to customer reviews, which users find essential for maintaining their online presence. Synup's score of 9.0 suggests it offers similar capabilities but may lack some advanced features that users desire.
- G2 users report that BrightLocal's "Content Calendar" feature, rated at 9.9, is highly effective for planning and scheduling social media posts, making it easier for businesses to maintain a consistent online presence. Synup, while offering a content management solution, does not match this level of user satisfaction.
- Users say that BrightLocal's "Analytics" capabilities, with a score of 8.7, provide valuable insights into performance metrics, which many find crucial for data-driven decision-making. Synup's slightly higher score of 8.8 indicates it may offer a more user-friendly analytics interface, but some users feel it lacks depth in reporting compared to BrightLocal.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Synup
No pricing availableFree Trial
BrightLocal
Free Trial is available
Synup
No trial information availableRatings
Meets Requirements
8.9
169
9.0
255
Ease of Use
8.8
171
8.9
259
Ease of Setup
8.7
124
8.9
188
Ease of Admin
8.8
116
8.8
147
Quality of Support
9.2
164
9.2
252
Has the product been a good partner in doing business?
9.1
112
8.9
148
Product Direction (% positive)
8.9
151
9.2
247
Features by Category
Social Analytics
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
30
Not enough data
10.0(won by default)
30
Not enough data
10.0(won by default)
31
Not enough data
9.8(won by default)
32
Reports & Dashboards
Not enough data
9.9(won by default)
31
Not enough data
9.9(won by default)
32
Not enough data
10.0(won by default)
31
Not enough data
10.0(won by default)
30
Agentic AI - Social Media Analytics
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Not enough data
10.0(won by default)
5
Business Tools
Not enough data
9.6
53
Not enough data
9.8
50
Not enough data
9.8
48
Not enough data
9.8
54
Not enough data
9.8
54
Customer Tools
Not enough data
9.9
57
Not enough data
9.9
53
Not enough data
9.8
54
Not enough data
9.8
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.9
44
|
Verified
8.9
141
|
Verified
8.7
47
|
Verified
9.0
134
|
Verified
8.8
48
|
Verified
8.9
144
|
Verified
8.7
40
9.0
149
|
Verified
Performance
8.4
45
|
Verified
9.0
152
|
Verified
8.7
49
|
Verified
8.9
154
|
Verified
Local Search Optimization
9.3
57
|
Verified
9.0
104
|
Verified
9.3
56
9.4
116
|
Verified
9.3
49
9.1
117
|
Verified
9.1
48
|
Verified
9.1
115
|
Verified
8.0
35
8.9
105
|
Verified
9.2
58
|
Verified
9.0
119
|
Verified
Content & Collaboration
Not enough data
9.9
61
Not enough data
9.9
59
Not enough data
9.9
59
Not enough data
9.9
59
Not enough data
9.9
59
Not enough data
9.9
59
Social Management
Not enough data
9.9
63
Not enough data
9.9
62
Not enough data
9.9
60
Not enough data
9.9
61
Not enough data
9.8
61
Not enough data
9.9
61
Not enough data
9.8
32
Agentic AI - Social Media Management
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Visual UGC
Not enough data
9.8
41
Not enough data
9.7
42
Not enough data
9.7
42
Not enough data
9.8
41
Integrations
Not enough data
9.6
40
Not enough data
9.7
43
Not enough data
10.0
42
Not enough data
9.7
41
Support
Not enough data
9.8
42
Not enough data
9.8
42
Performance
Not enough data
9.8
40
Not enough data
9.5
43
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
8.9
127
|
Verified
9.5
25
|
Verified
8.8
108
9.3
20
|
Verified
8.8
110
|
Verified
Reporting
7.1
13
|
Verified
8.6
97
7.9
20
|
Verified
8.8
104
|
Verified
9.3
32
|
Verified
8.9
129
|
Verified
Media Monitoring
8.6
20
8.7
113
|
Verified
8.7
14
8.6
114
|
Verified
9.0
13
Feature Not Available
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
8.8
100
Generative AI
Not enough data
9.1
55
Agentic AI - Online Reputation Management
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
9.8
8
Not enough data
9.2
8
Not enough data
9.6
8
Not enough data
9.8
8
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Synup are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Synup is categorized as Store Locator, Customer Advocacy, User-Generated Content, Social Media Management, Social Media Analytics, and Social Media Suites
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Marketing and Advertising
38.9%
Financial Services
5.5%
Retail
4.8%
Information Technology and Services
3.2%
Health, Wellness and Fitness
3.2%
Other
44.4%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Is this better than BirdEye as far as features go
2 Comments
AR
Jay,
I may be biased here since I'm the founder of Synup.
While Birdeye has their strengths, I believe that we shine in other aspects including our...Read more
How do you user Synup most? With Dashboard access or as a One-Time submission service?
2 Comments
JC
BothRead more
Synup has no more discussions with answers
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